Audience and Demographic
Geolocation:
My primary audience will be mainly North American, since the MLB is based out of the United States of America (and a city in Toronto.)
Age:
My target audience is young adults who are interested in baseball; however, MLB's main demographic is older viewers (57 is the average age of MLBTV watchers).
Gender:
Baseball viewership has largely been a male-dominated demographic, with MLB's 30% female viewership population being tied with the NBA for the lowest among the major sports in the US.
Other Demographic Information:
Naturally, the viewership is greater in areas where there is a large baseball market (and in turn, a baseball team to root for.) This includes cities like New York who have 2 teams to their name and Los Angeles, who is right down the freeway from a team in Anaheim. The MLB has been working to expand it's market to reach a younger and more diverse audience in order to preserve the game's growth into the future as well.