What types of content do competitors use on their websites?
Competitors usually have an about us, a page to schedule an appointment
a page explaining the types of procedures they do, and of course testimonials.
What types of images are used?
Pictures of teeth, smiling patients, a photo of the staff and of the office
What color schemes are used?
White, off white, blue, a depressing sort of beige. I could go on
Layout styles and techniques used?
Important things up front and big. I don't plan on doing this but
it seems rather common to have the landing page be a big button that says
"SCHEDULE AN APPOINTMENT"