Geolocation
the primary audiance is around Sugar City Idaho
Age
parents and grandparents, most commonly as a gift to children or for an achivmenet.
Gender
While there might be small steriotypical lean towrds female presenting individuals, but quilts are for all and all people benifit from their warmth.
Other Factors
Quilts serve as a good gift for birthdays, major life events such as weddings, and can just be a gift of love.