What they're doing right?
They're website layout is pretty simple and they stick to a kind of hipster style. They give basic information of who they are and what they have to sale.
What they're doing wrong?
It's a very well put-together website, but I think they could do better with their shop layout. Just the sizing so that the filter options could be seen more. Also, the grid format of the products.
How I could do better
I don't know too much of what I want to do yet, but I would probably want to do another color scheme.