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Grand Opening of Digital Media Centre at Cyberport
on 29 Mar 2004
29 March, 2004
Hong Kong Cyberport's Digital Media Centre Opens
with a Bang Regional hub for Digital Content Creation destined to nurture
a new generation of Asia's own multimedia talent - 29/03/2004
The Digital Media Centre (DMC), a business unit of the
Hong Kong Cyberport Management Company Limited (HKCMCL), today opened
its doors to the world at the Cyberport presided by guests of honour Mr.
John C Tsang JP, Secretary for Commerce, Industry and Technology; Mr.
Daniel Lai JP, Director of the Board, HKCMCL; and host Mr. Nicholas Yang,
CEO, HKCMCL.
Funded by Cyberport and the Innovation and Technology
Fund (ITF), DMC provides support to content developers, multimedia professionals,
and anyone interested in being a part of the creative digital universe.
Small and medium enterprises in the digital media industry are expected
to benefit especially from the facilities and expertise at the DMC, including
equipment available to rent for graphics rendering, animation, motion
capture, high definition video, and much more.
"Our local talents have won, and many more have been
nominated for, many international awards in film, video and television
productions. The capability of our industry in producing innovative and
high quality digital contents is well proven." said Mr. John Tsang.
"The Opening of the DMC marks the first and foremost
step taken by the Government to provide the necessary infrastructure in
building up a critical mass of digital entertainment companies here, an
important technological development in Hong Kong," he said.
"DMC provides multimedia content creators with not
only high-end production facilities at affordable prices, but also the
much needed technical support by leading experts in the field. This should
help address one of the major problems faced by the industry, in particular
the small and medium sized enterprises and the freelancers, who could
ill-afford the initial capital investment for these expensive hardware."
"Today creative contents have found viable business
models in music, education and entertainment, games, animation and advertising
- we call these MEGAA. The Digital Media Centre will support the content
development in MEGAA, and this project by Cyberport is the first of many
great steps that we will take to make Hong Kong one of the world's finest
in creative industry." said Nicholas Yang.
The DMC is divided into four key sections, including:
ĦE Multimedia Lab - Motion Capture, 3D scanning and multimedia workstations
ĦE HD Video Studio and Video Control Room - comprising Real Time Virtual
Set, and HD Ready Studio with three HD cameras
ĦE Audio Suites - equipped with Dolby E and Dolby AC-3 equipment, digital
mixing consoles and recording booths
ĦE Editing Suites - equipped with Avid HD DS Nitris and Adrenaline systems
for complete postproduction including nonlinear video and audio editing
All facilities at the DMC are offered for rental to companies
engaged in digital content creation. More information is available at
dmc.cyberport.com.hk
At the ceremony, Cyberport also announced its first ever
Digital Entertainment Leadership Forum (DELF 2004) to be held on 23 April
2004 - a massive one-day conference co-organized with the Commerce, Industry
and Technology Bureau (CITB) under Mr Tsang??s leadership. The conference
will feature creative talent from Hollywood, Hong Kong and other parts
of the world converging on the Cyberport.
DELF 2004 will feature a multifaceted program format,
including:
ĦE Keynote speeches by top entertainment and media executives, as well
as other industry leaders and gurus
ĦE Multimedia interviews of Hong Kong home-grown creative talents sharing
their success stories in Hollywood
ĦE Panel discussions on key industry business trends and opportunities,
with ample opportunities for interactive Q&A during the sessions
To learn more about the Digital Media Centre, please visit http://dmc.cyberport.com.hk
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