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These are questions you should also ask yourself, not only when considering a new logo, but when creating anything related to your business, whether it is your business plan or a capabilities brochure.So, as you can see, logos and marketing materials are an integral part of your business, and their focus should not be any different than your overall business and marketing strategy. Bottom line, if you have a niche market, a logo may not be necessary, but if your competition is fierce, such as being in a retail market, a good logo and identity strategy may make or break your product. Even if you run a one-person operation, your image can APPEAR to be a 100 or 1000 person company if your identity strategy is consistent and on-target.
Image is credibility. Image is customer relationships. Image is perception, opinion and environment. Image is respect. Image is power. Image is everything.
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