CONTENTS
1.1. Indian press a glimpse
1.2. Brief history of the Express-Malayalam daily
1.3. Present position
1.4. The Problem
1.5. The objectives of the study
1.6. Scope of the study
1.7. Methodology
1.8. Limitations of the study
2.1. Industrial sickness in print media
2.2. Causes of sickness in Express Malayalam Daily
2.2.1.Exogenous factors
2.2.2.Endogenous factors
2.3.Methodology of turnaround strategy
2.3.1.Environmental analysis
3.1 Organizational Analysis
3.2. Super ordinate goals
3.3. Strategy
3.3.1. Business level strategy
3.3.2.Operating level strategy
3.4. Structure
3.5. Financial management system
3.6. Marketing management system
3.7. Production management system
3.8. Human resource management system
3.9. Performance Appraisal
3.9. Style
3.10. Staff
3.11. Skills
4.1. The SWOT analysis
4.2. Identified areas of corporate strengths
4.3. Identified areas of corporate weakness
4.4. Identified areas of environmental opportunities
4.5. Identified areas of environmental threats
5.1. The revitalization proposal
5.2. Assumptions for the profitability statement
5.2.1. Production
5.2.2. Marketing
5.2.3. Diversification
5.2.4. Advertisements-Promotions and returns
5.2.4.1. Advertisement promotion
5.2.4.2. Advertisement returns
5.3. Sacrifices and actions
5.3.1. Financial sacrifices
5.3.2. Actions from management
5.4. Sacrifices from employees
5.5. Sacrifices from financial institutions and suppliers
5.6. Sympathetic considerations of the local people
5.6.1. Demographic details of Thrissur District
5.7. Support expected from State government
Annexures
Appendices
Bibliography