RECOMMENDATIONS
Recommendations at various levels of organization are as follows:-
1. Structure.
The recommended organization structure is illustrated below:-
2. General Administration.
Establish professionalism in the overall management systems of the company.
3. Finance.
Constitute an apt financial management system that can improve the efficiency of financial planning and development.
4. Marketing.
Constitute a marketing division headed by a qualified marketing manager.
Periodical market survey and readers survey should be conducted.
Product development and innovation should be carried out through modernization of technology.
Reader-Advertiser participation programmes and schemes have to be formulated.
Meta marketing activity which involves identifying opportunities for diversification and producing product matching to the requirements of the customers has to be executed.
Mega marketing efforts by applying the additional product mix of political power and public relations should carried out.
Identify the market segmentation by analyzing the needs and interests of the customers.
Constitute an effective marketing management system that can formulate innovative marketing strategies to suit the tastes and preferences of the market segment.
5. Production.
Strengthen the efficiency of the production management system and quality control system.
Design the form and layout of the product with an innovative development perspective.
Constitute a production management system headed by qualified production manager to increase the productivity in all aspects.
Efficient materials management and strong inventory control system should be adopted to ensure quality newsprint and to prevent waste..
Efficient transportation management system should be adopted to solve the transportation problems.
A good quality control system should be adopted to ensure quality production of the paper.
6. Human Resource Management.
Constitute a Human Resource Management System headed by a qualified manager.
Constitute an effective HRD system
Establish a healthy and creative employee-management relations to improve the spirit of workers participation in management.
7. Performance Appraisal.
Establish a performance appraisal system headed by a professional appraiser..
Establish performance standards based on job description and job specification
Inform the performance standards to the employees concerned and the appraisers.
Identify the internal as well as external factors that influence the actual performance of the employees
Conduct the comparative analysis of the actual performance and the yielded performances and find the positive and negative deviations.
Conduct a feedback analysis and follow up of performance appraisal report. This stage includes guiding, counselling, coaching, training and development and directing the employee for improving the performance.
Conduct periodical review and feedback analysis of all key performance areas of the company.
8. Government level.
n Government should extend all sorts of helps to the management as well as the employees of the company for its survival and future development.
9. Social.
n The company should give more importance to the exercise of its social responsibilities so that it could gain the support of the social environment.
10. Legal.
n The company should initiate steps to negotiate and settle the legal suits for and against the company for the harmonious functioning.