Publication components
A banner heading, masthead or nameplate
is the graphic, headline or logo that identifies a publication. They are
important in product identification.
Columns can be used
to make lines of text easier to read, to break up a page layout and add
interest and to place emphasis on parts
of the text (by making its column wider). Professional publishers believe that
a column should be approximately 40 characters wide.
A header is one or more elements appearing at the top of each page in
a multipage publication. A footer is
one or more elements appearing at the bottom of the pages. Headers and footers
can contain graphics.
Combining text with graphics is
fundamental to desktop publishing. Text
wrap around graphics creates a visual impact. The text can jump over the
graphic. It can wrap around invisible lines that follow the borders of the
graphic. It can wrap around invisible lines that follow the contours of the
graphic. The text can print over the graphic which is printed in light grey (watermark).
Borders are used to
highlight or emphasise the text. Borders around graphics serve to delimit the
graphic.
Graphics need to be 'sized' to fit them on the page. Cropping a graphic means that you are
cutting it in some way. Vector based graphics resize without loss of quality.
Page layout can be portrait orientation (taller than wide)
or landscape orientation (shorter
than wide).
Drop caps are often used in
newspapers. A drop cap is a large
letter that begins a section of text. They descend into the text. Raised caps protrude above the text.
The term callout can have two meanings
1. Text (often
accompanied by an arrow) used to point out and identify parts of an
illustration.
2. A synonym for pull quote. A pull quote is a short
extract from the text that is enlarged and separated from the text.
Terms
BANNER FOOTERS SIZING LANDSCAPE GUTTER
HEADERS TEXTWRAP CROPPED PORTRAIT
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