Purposes  of desktop publishing #2

INFORMATION

The dissemination of information by newspapers, magazines, newsletters, bulletins etc is made easier with DTP.

The target audience can often determine whether the article needs to be attractive. A newsletter from the school is often a statement of fact. If people need to know then they will read the publication. A letter home requesting assistance at the school needs to sell itself more as it may not be read.

Consistency of appearance needs to be used so that it is visually obvious where the publication originates. This could simply be a logo or a heading. This heading is called a masthead eg Crestwood High School Newsletter. The same font and proportionate style should always be used.

Newspapers use pull quotes to draw attention to the text of a story after major headlines and minor headlines. Often in newspapers it can be a "sensationalist'" quote "A dingo ate my baby!" or simply a leading statement into the text itself.