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The Sampling Process
Step 1 Select the population
The Population is a definite one

All ABC permanet employees = 303 persons

Step 2 Sampling Frame & Design
Sampling method is used
 Because of limited time frame

 Should not interfere current job and performance level of employees

 Respondents : not so busy / willing to participate in

Startified random sampling method is chosen
 Top management is excluded
Classification of permanent employee at ABC

Step 3 Sample Size & Target Respondents
Sample size is 169 respondents (estimation)

Total sample unit ratio
Front office : Back office = 2 : 1

Front office Ratio
Middle manager : Lower level staff = 1 : 11

Back office ratio
Middle manager : Lower level staff = 1 : 9

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