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1 The Human Potential
2 Creativity and Innovation
3 How "Creativity" and "Innovation" are so important to the Org. today?
4 The "Individual Creative Potential"
5 Theories Related to the "Individual Creative Potential"
6 What's "Brainmap" ?
7 What's "Six Thinking Hats"?
8 The combination of Brainmap
and Six Thinking Hats
9 Classification of Creative Individual Qualities
10 Common qualities of Individual Creative Potential
11 Individual Creative Potential and Creative Organization
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A) CREATIVITY
"Creativity is the connecting and rearranging of knowledge-in the minds of people who will allow themselves to think flexibly-to generate new; often surprising ideas that others judge to be useful."
Plsek, Paul E. (1997)
Thinking + Newness
 Evans, James R. (1991) stated that creativity was the ability to discover new relationships, to look at subjects from new perspectives, and to form new combinations from two or more concepts already in the mind.
The Encyclopedia Britannica, vol. 3, p. 227 concludes that creativity is the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.
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B) INNOVATION
"To make changes or introduce new things"
Oxford Advanced Learner's Dictionary
Creativity......to think up new things
Innovation.....to do new things
Harvard's Theodore, Levitt (1992)
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C) How "INNOVATION" different from "CREATIVITY"?
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While creativity is mainly concerned with thinking, innovation focuses on doing.
Although it does not follow that creativity will definitely lead to innovation in the organization, creativity can be considered as the initial step for innovation. A high level of creativity generates a high possibility of innovation in the organization.
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