|
Many
small and medium-sized business owners incorrectly assume they can't
compete with national or larger suppliers for purchasing
relationships with big organizations such as the companies of RBC
Financial Group. Since 1995, the companies of RBC Financial Group
have been demonstrating that innovative suppliers of any size can
compete with thorough research on our needs, creativity and the use
of accessible technology.
Now,
there's an exciting new opportunity for potential and existing RBC
Financial Group vendors. We are introducing an enterprise-wide
eProcurement initiative using a secure Internet marketplace to
efficiently manage the purchase of goods and services to all the
companies of RBC Financial Group.
Some
would say electronic procurement or "eProcurement" is
plain old purchasing with a high-tech twist. It offers a lot more
advantages and opportunities, though, for both buyers and suppliers.
Basically,
eProcurement involves automated purchasing systems using software
applications that are "Web" or Internet-based. For
example, a common Web browser user can log into an eProcurement
system to view vendor offerings and catalogues, and place orders.
That
said, eProcurement is a step above the open marketplaces or shopping
malls commonly found on the Internet. An eProcurement network
typically uses sophisticated technology that provides a secure
marketplace, sales platform and transaction tracking system
available only to selected buyers and suppliers.
The
e-Procurement system chosen for RBC Financial Group is supplied by Ariba,
one of the world's leading vendors of secure electronic marketplace
technology. This system's features illustrate many of the important
advantages and opportunities available to vendors approved for RBC's
eProcurement Initiative:
- Vendors upload a
catalogue of goods and services which is seen on the computer
desktops of employees throughout all the companies of RBC
Financial Group -- an unrivalled selling opportunity in a large
organization
- The eProcurement
network provides fast transmission, order tracking and efficient
processing of orders and payment of invoices -- no more worries
about lost paper trails
- Employees accessing
the eProcurement system can electronically issue purchase
orders, route PO approvals, track and record receipt of orders,
authorize payments to suppliers, and compile purchasing reports
-- often resulting in faster reconciliation and payments.
On
this web site, you'll learn more how it will change vendor dealings
with RBC Financial Group and what every vendor needs to know to
prepare for an electronic purchasing environment.
(Downloaded
from www.rbc.com )
2.
A Survey on E-procurement :
B2B
e-Procurement Spending
(In
billions, estimated or projected; totals may not add due to
rounding.)
E-exchange
(or e-marketplace) trade is e-procurement conducted through an
online market.
|
Year
>>>
|
1998
|
1999
|
2000
|
2001
|
2002
|
2003
|
2004
|
|
E-exchange
|
$10.9
|
$23.0
|
$73.1
|
$232.9
|
$550.2
|
$1,202.3
|
$2,704.1
|
|
All
other
|
$33.7
|
$122.0
|
$329.6
|
$720.1
|
$1,638.2
|
$2,747.5
|
$4,593.2
|
|
Total
e-procurement
|
$44.6
|
$145.0
|
$402.7
|
$952.9
|
$2,188.4
|
$3,949.8
|
$7,297.3
|
Source:
GartnerGroup
- 93%
of businesses surveyed recently had revenue growth after joining
Internet business-to-business (B2B) marketplaces, with 11%
reporting gains of 21% or more, and 65% experiencing cost
reductions
- By
2002, says Forrester Research, 72% of companies polled expect
20%-50% of their sales will take place over the Internet
- By
2004, according to AMR Research, B2B marketplaces will involve
global transactions worth US$5.7 trillion
- International
survey reveals e-procurement early adopters are three times more
efficient than late adopting competitors
- Johannesburg,
30 June 2003] - A survey of major companies in the US,
Germany and UK, suggests that early investors in online
procurement technology have a competitive advantage.
|
Organizations
committed to an early investment in e-trading and
e-procurement technology are benefiting from efficiencies up
to three times greater than late adopters, according to a
survey from UK-based Benchmark Research Company. Commissioned
and funded by Commerce One, the business Internet company, the
survey of companies with over 5 000 employees in the US,
Germany and UK - across key industry sectors - was conducted
during May and June 2002.
Key
global findings of the survey in relation to e-procurement are
as follows:
*
63% of high-performing companies have saved between 10% and
nearly 50% in procurement budgets, compared to 3% of
low-performing companies that have achieved similar savings in
the same range.
*
41% of high-performing companies have achieved cost reductions
of between 10% and almost 50% in the area of purchase-order
management, compared to 4% of low-performing companies that
have achieved similar savings in the same range.
*
40% of high-performing companies are making use of auctioning
technology to source products and services compared to 12% of
low-performing companies.
*
36% of high-performing companies are using e-procurement to
manage internal requests for purchase compared to 16% of low
performers.
*
27% of high performers have e-procurement or e-trading
solutions that can cope with transactions in several different
currencies compared to 9% of low performers.
*
10% of employees in high-performing companies request
purchases online, via systems linked into a central purchasing
department, compared to 2% of employees from low performers.
There
is little doubt that these overwhelming performance gains have
been driven by an effective deployment of e-procurement
technology. It is only by putting processes on the Internet
that companies have been able to achieve a step change in
business performance. It is this that has help fuel the
success of global high performers.
Data
comparisons for the US, UK and Germany indicate that although
the companies in the US have adopted e-procurement technology
at a rate similar to those in the UK, they lead in areas such
as use of Internet trading exchanges and online auctions. The
study suggests that German companies tend to lag further
behind in their use of online trading technologies.
For
example, for the companies surveyed in the US, the proportion
of overall procurement conducted online stands at 12% in the
US compared to 13% in the UK and 7% in Germany. But 38% of US
companies surveyed used online auctions compared to 32% in the
UK and just 3% in Germany.
Furthermore,
companies in the US appear to be achieving greater cost
savings and return on investment through the online
administration of purchase orders than businesses in the UK
and Germany. Some 32% of US companies were achieving between
10% and almost 50% cost savings compared to 20% of UK
companies and 4% of Germany companies.
Commenting
on the survey,
Michael
Bosman CEO of Commerce One South Africa -
Distributor Operations, said: "Organisations that were
quick to recognise the advantages of online supply chain
collaboration are benefiting from their investment in
e-trading and e-procurement technology. We believe that the
findings of this study not only reflect the advantages of the
technology itself but also the entire process by which
high-performance companies are improving efficiencies in
procurement. An online approach means that the whole framework
of source-to-pay - managing internal customer requests,
sourcing supplier and automating payment - can be faster and
more cost-effective."
He
drew attention to local early adopters of e-procurement naming
companies such as Sasol, Bidvest and FirstRand all leaders in
their respective industries in SA. "Sasol has after two
years achieved significant cost savings." They have seen
a reduction in cycle time from 28 days to 10 days, and 0.5%
saving on R7 billion spend estimated saving over the next
five years. Other tangible benefits include reduction of their
average cost per purchase order from R115 to R45, and they
have also had a reduction in account queries from 50% to 5%.
|
|
Commerce
One South Africa - Distributor Operations
Commerce One South Africa - Distributor Operations is Commerce
One's sole distributor and regional MarketSiteTM portal
operator in Southern Africa. Commerce One South Africa -
Distributor Operations created the first MarketSite portal in
the region (MarketSiteAfrica), linking buyers and sellers
online and giving them access to global trading. Commerce One
South Africa is also a distributor of e-procurement
applications and portal solutions.
Commerce One South Africa - Distributor Operations offers a
full suite of strategic e-business services including
professional services and consulting, value-added services
(supply chain management, logistics, financial services and
auctions) supplier adoption services, and catalogue content
creation and maintenance associated with establishing
e-marketplaces. WorldWide African Investment Holdings has
acquired a 26.5% stake in Commerce One South Africa, and
Calajero 5%.
Commerce One South Africa can be reached at 2711 770 8800 or
on the Web at http://www.commerceone-sa.com
or http://www.marketsiteafrica.com
Commerce One
Commerce One (Nasdaq: CMRC) is the Business Internet Company.
Through its software, services, and global network of
interconnected enterprises and e-marketplaces, Commerce One
helps organisations reduce costs and drive productivity by
automating business processes between buyers and suppliers.
Buysite 6.5 is a e-procurement software developed by Commerce
One. Its versions are Buysite 6.5 for Beginners and Buysite
6.5 User Guide to name a few. It starts a requisition,
shopping for items, editing, shipping, billing information and
submitting requisition for approval. Like Buysite, Ariba is
another such software.
Visit
www.commerceone.com
for more information.
|
Benchmark Research
Benchmark Research Ltd is a leading UK based business-to-business
market research agency. Founded in 1985, Benchmark specializes in
researching high technology markets both in the UK and
internationally. Benchmark's experience in researching e-business
markets and Internet technology dates back several years. The
company also runs one of the largest annual surveys of e-business
markets in the manufacturing industry available.
Visit http://www.benchmark-research.co.uk/
for more information.
(Downloaded
from www.rbc.com )
3.
Company wise case study :
E-procurement
at RBC Financial Group :
Today,
the companies of RBC Financial Group are rapidly implementing an
electronic or eProcurement system that will greatly increase supply
chain efficiencies, reduce costs, centralize supplier information,
speed payment of invoices and open up many new opportunities for
both suppliers and RBC Financial Group alike.As we move forward,
eProcurement capability will be very important for doing business
with RBC Financial Group. If you offer high-quality goods and
services with top-notch customer service and have or will soon have
eProcurement capability, you could be one of the many small, medium
and large businesses supplying RBC Financial Group.The companies of
RBC Financial Group want to efficiently and cost-effectively buy
goods and services, from office equipment to flowers.
We're
also introducing existing and prospective vendors to our
eProcurement system, which uses inexpensive Internet-based
technology to purchase goods and services, track vendors and their
offerings, and electronically make payments.This will be an exciting
time for our vendors, with many new opportunities to do business not
only with RBC Financial Group but also the dozens of other major
organizations in Canada and abroad moving to similar electronic
purchasing systems.
Electronic
procurement is the future. We have already begun implementing our
eProcurement system and it's important for potential and existing
suppliers to understand how eProcurement will affect supplier
relationships.
You'll find information and tips below on how to assess your
capability to meet RBC Financial Group's needs and how to tell us
more about what you have to offer.
eProcurement at RBC: Find out what is it and
how it works.
Strategic
Sourcing at RBC: Important information for
potential vendors on how to compete for and win opportunities to
become a RBC Financial Group vendor.
Becoming
A Vendor with RBC: The first step in understanding
what goods and services RBC Financial Group needs and introducing us
to your business.
More
Information?
As Canada's premier financial institution, our focus is on improving
efficiency and performance for all the goods and services we buy
while maintaining or improving levels of service, quality, value and
technology.
Whether
you are a corporation or an entrepreneur, we can show you how you
may become a supplier of goods and services to members of RBC
Financial Group.
![[ PHONE ]](http://www.geocities.com/crajaryan/eprocu1.gif)
You
can reach us Toll-Free at 1-800-548-1689.
RBC Financial Group
Strategic Sourcing Group
330 Front Street West, 8th Floor
Toronto, ON
M5V 3B7
4.
Businesses Find ROI in E-Procurement Application
Electronic
procurement reduces purchasing costs and time by more than 70
percent, according to a study by Aberdeen
Group, so it should come as no surprise that International
Data Corp. (IDC) expects e-procurement application sales to
reach $9.7 billion by 2004.
Aberdeen's
study found companies that move their purchasing online dramatically
reduce costs, shorten purchasing cycles and drive improvements to
their bottom line. It also found that new service-based hosted
offerings extend the benefits of e-procurement to the broadest
audiences.
In
both 1998 and 2000, Aberdeen surveyed users of e-procurement systems
and collected information on product selection and implementation,
as well as actual benefits realized by user organizations. In its
report "e-Procurement: Finally Ready for Prime Time,"
Aberdeen compares the results of research conducted in Nov. 1998 and
Nov. 2000, and found consistent savings courtesy of e-procurement.
"Although
executives and investors have soured on the promise of other
business-to-business technologies, Aberdeen end-user research
demonstrates that e-procurement delivers rapid and quantifiable
results," said Christa Degnan, research analyst. "Aberdeen
expects these benefits will translate into considerable
e-procurement market growth, representing more than $9 billion in
sales by 2003."
Aberdeen's
report documents detailed benefits of e-procurement in the following
areas: reduced purchase requisition processing expense; reduced
purchase requisition processing time; decreased "maverick"
spending; lowered prices of goods paid; and reduced inventory
expense.
Based
on these findings, Aberdeen estimates that an average midsize
organization can expect to save almost $2 million per year through
automation in process and product costs.
Large
implementation costs and additional maintenance responsibilities
were the original barriers to e-procurement implementation. But this
has been changed with the arrival of hosted procurement solutions,
which allow smaller organizations to benefit from Internet
purchasing automation. According to Aberdeen, service-based
offerings provide significant benefits over premise-based
applications, including reduced deployment cycles; reduced
implementation costs; and reduced ongoing operating costs.
Increased
demand for high-performance e-procurement applications, especially
those that can handle a myriad of mission-critical functions such as
strategic sourcing; supplier relationship management; and direct
materials procurement, is providing a boost for the e-procurement
market. According to IDC, e-procurement application sales, which
jumped 167 percent in 2000, will reach $9.7 billion in 2004. By
comparison, they were $47 million in 1997.
"E-procurement
applications have become one of the most sought-after Internet
products by enterprises that want to lower their costs, improve
operations through real-time data collection and enhanced workflow,
and strengthen relations with trading partners to boost product
quality and output," said Albert Pang, research manager of
IDC's eCommerce Applications program. "As corporations continue
to roll out their B2B strategies with a quick-to-market mentality --
opting for off-the-shelf e-procurement applications to speed
implementations -- demand for e-procurement applications will get
even stronger."
The
competition will be stiff, however. Currently, more than 200 vendors
have been shipping e-procurement applications. This number is
expected to increase in the coming months as new players enter the
market with second-generation software to address requirements from
users to automate complex business processes and integrate legacy
systems.
The
most stringent test for e-procurement vendors, according to IDC,
will be brutal market forces resulting from slow e-marketplace
adoption, as well as general skepticism over the long-term viability
of B2B e-commerce sites. The companies that survive and thrive in
the e-procurement market will need to ride the wave of e-procurement
adoption among large and small customers, sustain their growth
through innovative products, maintain deft marketing maneuvers, and
build effective business alliances.
"The
real winners will be those that smooth over the adoption of complex
technologies while shielding users from the complexities," Pang
said.
By
Michael Pastore
March
28, 2001
Related
item
Most
business-to-business buyers will eventually move online even though
purchasing agents plan to conduct only 20 percent of their
transactions via the Internet by 2002, according to research by
Jupiter Media Metrix.
a) B-to-B Buyers Waiting for
Vendors to Go Online
|
Most
business-to-business buyers will eventually move online even
though purchasing agents plan to conduct only 20 percent of
their transactions via the Internet by 2002, according to
research by Jupiter Media Metrix.
The
research found that 60 percent of purchasing agents say the
chief barrier to buying online is that their preferred vendors
do not transact via the Internet. But despite the barriers,
Jupiter analysts found that buyers understand the benefits of
transacting online and will do so once suppliers meet their
product and education needs.
"Purchasing
agents understand why they should be using the Internet for
their b-to-b purchases, but they're not quite ready to move
online. They will get there once suppliers that they currently
purchase from move online and educate them on how to use their
system," said Jean Gabriel Henry, senior Jupiter analyst.
Seventy-one percent of the agents surveyed cite lower product
costs as a primary benefit of transacting online while 56
percent cite faster product finds.
Two
distinct b-to-b markets will surface, Jupiter analysts found:
one for buyers seeking existing suppliers, and one for buyers
seeking new suppliers. Sellers will have to target one market
at a time because they will have dissimilar needs.
According
to a Jupiter Executive Survey, 55 percent of purchasing agents
say a lack of knowledge about Net markets prevents them from
moving online. Lack of trust (45 percent) is the next most
common reason given for the slow growth of online b-to-b
transactions. Jupiter analysts expect sellers will overcome
these barriers as agents become more educated on how digital
commerce works and more experienced online.
Jupiter
analysts also predict that 85 percent of online b-to-b
transactions will be made between existing buyers and sellers,
compared to 95 percent among offline purchases.
"The
market for existing customers will be the bigger opportunity
for sellers because they have already established trust with
buyers -- many of whom are waiting for their favored vendors
to move online," Henry said. "The market for new
customers is smaller but will grow over time, largely because
Internet search capabilities will assist buyers in finding
vendors."
Jupiter
advises sellers in the online b-to-b space to address the
issues of logistics and education and recognize that most
buyers prefer to continue doing business with their current
suppliers and they won't transact online significantly without
them.
By
Michael Pastore
March
6, 2001
Online
business trade in Canada is expected to reach $272 billion in
2005, according to Forrester Research, accounting for 18
percent of all business-to-business transactions.
(Downloaded
from http://cyberatlas.internet.com/markets/b2b/article/0,1323,10091_706471,00.html)
b) Canadian Firms Seeing Benefits of B2B E-Commerce
Online
business trade in Canada is expected to reach $272 billion
(Canadian) in 2005, according to Forrester
Research, accounting for 18 percent of all
business-to-business transactions.
On
a provincial basis, Ontario and Quebec will emerge as online
leaders, according to Forrester's report "Canada's B2B
Future." In 2005, more than 92 percent of Canada's online
B2B trade will occur in the provinces of Ontario, Quebec,
Alberta, and British Columbia. "Although only 16 percent
of Canadian companies have a clear B2B strategy, they will
increasingly recognize the benefits if the Net and come to
depend on it to plan, source, distribute, and sell products
over the next five years," said James Sharp, Forrester
analyst. "Ontario and Quebec will take the lead in online
business trade, accounting for C$193 billion of the total
C$272 billion in 2005."
Each
Canadian province will be led by certain industries toward
more widespread adoption of B2B trade. Second only to Michigan
in North American automotive manufacturing, Ontario will see
C$69 billion of motor vehicle trade shift online by 2005.
Twenty-nine percent of Quebec's total online B2B trade will
come courtesy of its computing and electronics supply chains.
Alberta's online petrochemical trade will hit C$23 billion by
2005, and the rapid adoption of online B2B trade by
electronics and automotive firms will account for 45 percent
of British Columbia's 2005 online B2B trade.
Canadian
online business trade growth will vary across industries,
dominated by automotive and petrochemicals. Thanks to tight
links with the U.S. auto industry, Canada's automotive supply
chain will sell C$91 billion online, with petrochemicals
generating C$46 billion. By 2005, 40 percent of Canadian
computing and electronics trade will go online, followed by
maintenance, repair, and operations (MRO) supply chains, which
will account for 24 percent of trade in paper and office
products. Shipping and warehousing firms will help drive C$13
billion in online trade by 2005, while food and agriculture
face slow adoption with only C$12 billion.
"By
2005, transacting business online will feel as natural as
picking up the phone to call a supplier or hopping into a cab
to visit a customer," said Stuart Woodring, vice
president, research for emerging Internet economies at
Forrester. "Astute Canadian executives will recognize the
need for a scalable, nonstop e-business infrastructure, as
well as the need to react to the unrelenting change pervasive
in today's dynamic Internet economy." For its report,
Forrester interviewed 50 Canadian executives about B2B
e-commerce and analyzed the 13 industrial supply chains that
make up the overall Canadian B2B market. eMarketer's
"eCommerce:
B2B Report" predicts that worldwide B2B e-commerce
will grow to $2.7 trillion, an increase from the $226 billion
reported at the end of 2000.
As
a priority, most companies are planning to use the Internet to
strengthen ties with their customers, but supply chain
management and the improvement of relationships with key
suppliers were also among the top priorities for large
corporations' e-commerce strategies. According to eMarketer,
most businesses were still considering plans to participate in
either public or private Internet exchanges, with several
companies planning to do both.
By
Michael Pastore
February
6, 2001
Related
item: The automotive industry is far behind
other industries in terms of e-business progress and must
overcome significant cultural, technological, and security
issues to move forward, according to the results of a study by
KPMG.
(Downloaded
from http://cyberatlas.internet.com/markets/b2b/article/0,1323,10091_581201,00.html)
c) Auto Industry Way Behind in E-Business Race
The
automotive industry is far behind other industries in terms of
e-business progress and must overcome significant
cultural, technological, and security issues to move forward,
according to the results of a study by KPMG.
KPMG's
global study of automotive leaders from multinational OEMs and
Tier 1 and Tier 2 suppliers in the United States, England,
Germany and Japan was conducted in October and November 2000.
It found a lack of trust between suppliers and OEMs to be
holding back e-business progress.
“One
of the hallmarks of successful e-business is integration of
the value chain," said Brian Ambrose, national industry
director of KPMG's automotive practice. "Instead of
keeping all your cards close to the vest, share some of what
you are holding with your value chain partners. It isn't a
zero-sum game where your win is a value chain partner's loss.
It can be a win-win game where the whole value chain shares
information and objectives."
According
to Ambrose, automotive chief executives need to follow two
tracks to be successful. They must adopt an e-business vision
that encompasses the entire value chain; and second, they can
force change in their own organizations by instilling an
e-business challenge that touches every employee. In terms of
their own organizations succeeding at e-business, Ambrose says
progress must come bottom-up, not top down.
"The
CEO must challenge its operating units to foster e-business
ideas and initiatives," Ambrose said. "It is then up
to the CEO and executive ranks to fund those ideas that are
warranted and leverage the successful ones, where possible,
across the organization."
In
addition to the findings of its current B2B E-Commerce study,
KPMG and the Economist Intelligence Unit conducted another in
June and July 2000 and found the automotive industry trailing
six other industries (financial services, chemical,
pharmaceutical, electronics, consumer markets, and
communications) in terms of e-business progress, measured by
advances in technology and to what degree senior management
was involved in e-business implementation. The survey found
that only 35 percent of automotive senior execs were actively
involved in e-business initiatives, which was by far the
lowest response of all industries, and quite lower than the
cross-industry average of 58 percent.
When
asked about the potential barriers to e-business
implementation, the executives in the KPMG/EIU survey cited
cost (51 percent), followed by the need to re-engineer
business processes (47 percent), and the lack of e-business
skills (45 percent).
The
current KPMG study finds that although technology costs are a
factor, many are waiting to see what the competition does.
"Business
drives technology," Ambrose said. "It's not the
other way around. Automotive companies need to move their
business agenda forward, and use technology appropriately to
do so. Furthermore, waiting to see what a competitor does is
not a sound strategy in the e-business world because those who
take a leadership position stand to gain the most in terms of
strengthening their balance sheets for acquisitions. Leaders
will be rewarded and followers forced to merge."
KPMG's
latest study also found that the majority of respondents
reported widespread concern about security issues. Respondents
cited security as one of the factors prohibiting OEMs and
suppliers from swiftly adopting digital solutions.
By
Michael Pastore
January
29, 2001
|
5.
E-Payment technologies in US and Europe 2001
Datamonitor''s
new report ''ePayment Technology in Europe and the US'' provides
research into the global ePayment market and the supporting
technologies and services required. Issues of emerging technologies
such as mPayments and the need for strong surrounding security are
examined, providing you with an essential insight into current and
future market dynamics. The topics in this report will help you
identify the key short and long-term opportunities in this expansive
market: • ePayment technologies today and in the future. Examine
the drivers and inhibitors impacting on the market at both a
strategic and technological level • eChannel technology uptake.
Quantify the continuing growth in PC-based and mobile payment
technologies spend • ePayment technology strategy. Identify which
kind of payment infrastructures banks and merchants require, and
understand how this affects ePayment technology vendors • ePayment
technology spending. Gain a complete picture of trends in B2C and
B2B ePayment technology expenditure in 8 major European markets and
the US to 2005 • Competitive trends. Benchmark your company''s
offerings against other major players in the market.
(Downloaded
From http://www.researchandmarkets.com/reportinfo.asp?report_id=583)
6.
E-Banking Technology in Europe 2001
Contains
the most up-to-date, detailed research and analysis so far
undertaken into the eBanking sector.The Internet is still the
strongest growth story in European retail banking, with 35 million
customers banking online by year-end 2001 and 75 million by 2005.
eBanking must remain a critical area of investment for European
retail banks in 2001.Datamonitor''s new report ''eBanking Technology
in Europe 2001'', builds on our wealth of research in the European
banking and technology markets. With forecasts of eBanking
technology expenditure and profiles of nine leading players in the
market, this report is your essential guide to exploiting the
eBanking opportunity. ''eBanking Technology in Europe 2001''
contains the most up-to-date, detailed research and analysis so far
undertaken into the eBanking sector. Use this report to: Gain a full
insight into the most recent developments in the eBanking technology
market; Consider current and future market dynamics; Identify the
key short-term opportunities in this fast-growing sector
(Downloaded
From
http://www.researchandmarkets.com/reportinfo.asp?report_id=530)
7.
E-Advice in Europe
Hot
on the heels of Open Finance and Account Aggregation, until recently
eAdvice has been positioned as the crowning glory of eFinance
applications. Indeed, as self-directed investors seek to navigate
rough waters during the current downturn in the financial markets,
the business case for eAdvice only seems to have been reinforced.
However, nascent technology, a squeeze on new Internet investment,
unproven ROI and a vendor market populated almost entirely by
start-ups all mean that the momentum that has built up behind online
advice is in danger of ebbing away. This brief analyses the business
case for eAdvice, the development of eAdvice technology and the
future outlook for eAdvice investment. The main focus of this brief
is on the European market, although many of the points contained
within the analysis are equally relevant to the US market.
(Downloaded
From http://www.researchandmarkets.com/reportinfo.asp?report_id=710)
8.
Core systems update
This
brief provides an update of market developments in the core systems
space since 1999 (and Datamonitor’s report on Core Systems
Technology, 1999 to 2004). It considers how technology and business
strategies have evolved in response to further consolidation, the
rise and fall of eDelivery and the impact of the slowdown in the
retail banking industry. Addressing both bank and technology vendor
viewpoints, it analyses and highlights future opportunities and best
practice in the short and longer term
(Downloaded
From
http://www.researchandmarkets.com/reportinfo.asp?report_id=712)
9.
Financial Services
Technology in Asia-Pacific
The
financial services technology space in Asia-Pacific will be a $35
billion revenue opportunity by 2005, driven by expansion in the
emerging Chinese and Indian markets as growth in Japan stagnates. To
capitalize on this opportunity, it is essential that vendors develop
localized offerings and target the rapidly expanding life and
pensions sector. ‘Financial Services Technology in Asia-Pacific’
is the first in a series of analytical reports exploring key
technology trends in Asia-Pacific financial services. The report
aims to succinctly conceptualize key business and technology
pressures and to identify and quantify the trends in technology
utilization. Through the analysis of the technology market by
geography, vertical market sector, source and activity, the report
provides analysis of the market at a micro level. Country Coverage:
Australia, China, Hong Kong, India, Japan, Singapore and South
Korea.
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10.
Billing and CRM
Datamonitor
believes that the key CRM and IP billing vendors are starting to
merge in an effort to extend their offerings and to expand in
adjoining areas. This is already apparent in the telecom sector,
where all the key billing and CRM companies are strengthening their
alliances and a few, such as Amdocs and Convergys, have already
acquired new companies. This trend could eventually spread to other
vertical sectors such as the utilities sector, as energy companies
have similar billing and CRM needs to telcos. Although the CRM and
billing markets differ greatly in nature and structure, key players
in both markets are currently building bridges between the two.
High-end CRM vendors (Siebel, Convergys and Clarify) and top IP
billing players (Amdocs, Portal, Convergys) are gradually converging
as the CRM and billing overlap becomes greater and as CRM solutions
offer a greater degree of integration with billing solutions.
However, the two markets and solutions seem to have irreconcilable
differences, which will make bundling the two types solutions a
challenge very few vendors will be willing to take on. The other
difficult challenge for both CRM and billing players is to find a
match, which will ensure their positioning in either market. As a
result, it is unlikely that crossing the border from billing to CRM
will be an easy move for most companies, even though extending
offerings in this direction makes perfect sense for many vendors.
This brief explains the current issues related to the telecom
billing software market and the recent trends suggesting that CRM
and billing may be merging.
11.
The
E-Banking vendor market: a new genera
The
European eBanking technology sector is now a $2.7bn market. To take
advantage of key growth opportunities, it is essential for vendors
on both sides of the Atlantic to establish enterprise credibility
and understand the eBanking business case.tion emerge?
12.
Global E-Financial Services and distribution channel vendors
The
distribution channel / eFinancial Services vendor market is
approaching a shakeout. Expertise in a single channel, line of
business or application is no longer enough to survive. In order to
win FSI mind share and counter the threat of a takeover, it is
critical for vendors to develop and maintain best-of-breed
capability across a diverse application portfolio. This executive
report analyzes how effectively vendors are facing up to this
challenge. The report offers an analytical update of the global
distribution channel vendor / eFinancial Services vendor market in
three major geographic regions: Europe, the US and Asia-Pacific. It:
?begins with an investigation of key channel and eFinancial Services
developments in the financial services sector; ?goes on to examine
how effectively vendors are formulating their strategies in order to
respond to these trends; ?details how vendors need to develop their
strategies in order to build or maintain a market-leading position, with
Datamonitor’s view of the best-positioned players.
This
brief will explore the kiosk and ATM market, discuss a number of
initiatives that kiosk and ATM vendors and end-users are taking, and
the drivers of end-user demand. In addition, it will consider the
place that kiosks occupy within the wider CRM space, the growing
importance of integration and the implication it has for market
dynamics. Particular attention is paid to the current need for end
users to web enable kiosks as a means of driving revenues and
providing greater services to the consumer.
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14.
Sources of Product Information for E-Procurement Applications
Product
information content is the descriptive, pricing, availability, and
other attribute data that describes goods and services.
E-procurement systems, including Web-based indirect purchasing
systems, facilities management systems, and retailer/distributor
inventory management systems, critically rely on product information
from suppliers. Without this information, these systems will not
work (and, to make the point, are not worth the investment of
capital).
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15.
Applications
a)
E-SME Banking
As
growth in the retail eBanking, eInsurance and eWealth Management
markets stagnates, development of a credible eSME Banking
proposition is emerging as the next eFinancial Services growth area
for leading commercial banks. Competition in the space is becoming
more intense, meaning that banks will look to significantly extend
their core online banking functionality and move away from a generic
portal-driven offering. However, packaged vendors must beware:
whilst leading eFS vendors are well positioned to exploit growth in
the US, IT development in Europe is likely to remain in-house
driven.
b)
E-dvice in Europe
Hot
on the heels of Open Finance and Account Aggregation, until recently
eAdvice has been positioned as the crowning glory of eFinance
applications. Indeed, as self-directed investors seek to navigate
rough waters during the current downturn in the financial markets,
the business case for eAdvice only seems to have been reinforced.
However, nascent technology, a squeeze on new Internet investment,
unproven ROI and a vendor market populated almost entirely by
start-ups all mean that the momentum that has built up behind online
advice is in danger of ebbing away. This brief analyses the business
case for eAdvice, the development of eAdvice technology and the
future outlook for eAdvice investment. The main focus of this brief
is on the European market, although many of the points contained
within the analysis are equally relevant to the US market.
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c) Core systems in European Retail
Banking 2001-2
INTRODUCTION:
The European core systems market is dominated by the dynamic between
internal and external core systems spend in banks, with large retail
banks still focusing on internal development. However, the stage is
now set for a shift in the balance between internal and external
spend.
SCOPE
OF THIS REPORT: The
report covers the European core systems market examining the
interaction between business, technology and implementation issues
for retail banks. The core systems market is sized in eight
countries or regions: Benelux, France, Germany, Italy, Nordics,
Spain, Switzerland and the United Kingdom.
REPORT
HIGHLIGHTS: While the
packaged core systems market for top-tier European banks will not
unlock until 2004-2005, core systems vendors will be hard pressed to
prove their case and build up credibility by then.
KEY
REASONS TO BUY THIS REPORT:
Understand the interaction between the drivers in the core systems
market. Identify key market opportunities for packaged core systems,
both for short-term gains and long-term growth.
(Downloaded
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d)
Mobile Field Service - evaluating the business case
Introduction:
Much focus in the mobile application space has been on mobile sales
force, but mobile field service is where the market is currently at.
The justification for implementation of a mobile field service
application cannot simply be considered in terms of tangible
cost-savings; intangible benefits play an equal part.
Datamonitor
delineates a framework for the evaulation of solutions and goes on
to assess the competitive landscape. Scope: * The Business Case:
Datamonitor sets out a framework for assessing the fiscal
qualitative and quantitative effects of tangible and intangible
benefits * Competitive Landscape: analyses market entry from 6
sub-markets and compares in detail the strengths of Oracle,
Peoplesoft, SAP and Siebel. Report Highlights: Application vendors
must realize that partnership strategies will necessarily remain
very fluid over the next two years. While partnerships are currently
imperative in order to secure access to potential customers, vendors
should be wary about contractual obligation regarding joint
activities, slush funds etc in the short term. Mobile field service
solution vendors must be aware that ROI alone is not enough! While
ROI has become a hackneyed phrase, financial justification is a
sales pre-requisite. However, there are intangible elements to
solution benefits, as well as a ''must have'' imperative, providing
immeasurable competitive advantage. Vendors must be prepared for
another 6-9 months of bleak IT spend. The mobile solutions market
has suffered a sluggish start for a number of reasons. Those
solution / middleware vendors relying on funding until they
break-even had better have their finances in place for some time to
come, as the market braces itself for a lack of end-user investment
and continued supplier consolidation. Reasons to Purchase: * Learn
how to justify the business case for mobile solutution
implementation beyond simple ROIs * Discover the relative sizes of
mobile solution sub-markets including spend on devices,
infrastructure, licensed middleware and integration services *
Assess the relative strengths and weaknesses of partnering
strategies within the current market, including those of 4 key
vendors.
(Downloaded
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e)
Global Personalization Technologies
In-depth
analysis of the development of the personalization market in North
America, and in 7 European countries, across 11 vertical markets.
Personalization is a business strategy that is greatly benefiting
from the growth of the Internet and technological developments
surrounding the flow of information between companies and their
customers. Applications for personalization are multiple; it can be
used to channel marketing, sales, service and media information.
Personalization technologies can dramatically enhance the
understanding a business has of its customers while improving their
experience online. Datamonitor''s report ''Global Personalization
Markets: Making one-to-one a reality'' examines the opportunities
and potential that exists in this industry. It provides the reader
with in-depth analysis of the development of the market in North
America, and in 7 European countries, across 11 vertical markets.
(Downloaded
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f)
Sales Automation Software
Sales
automation software is a type of program that automates business
tasks such as inventory control, sales processing, and tracking of
customer interactions, as well as analyzing sales forecasts and
performance. Businesses may have a custom version developed
specifically for their needs, or choose from among the increasing
number of sales automation software products, such as Interact
Commerce's ACT! and GoldMine Software's GoldMine. Sales automation
software is sometimes called sales force automation (SFA)
software, and sometimes called customer relations management (CRM)
software.
Sales
automation packages typically include a Web-ready database, an
e-mail package, and customizable templates.
A three-tiered architecture is typically used to separate the
database, server, and application to reduce programming demands on
clients. A module-based design is generally used, to allow users to
customize the package to suit their needs.
In
August 2000, Oracle released a free CRM software package,
OracleSalesOnline.com which makes information - such as contacts,
schedules, and performance tracking - available online through the
included database program. The package is designed for
medium-to-large enterprises with mobile work forces. All data and
storage are based at an Oracle facility, similar to the application
service provider (ASP)
model, which means that data can be accessed from any Internet
connection and that the client doesn't need special hardware or
software. The Oracle package also includes online staff training.
(Downloaded from http://whatis.techtarget.com/definition/0,,sid9_gci350521,00.html)
CRM
(customer relationship management) is an information industry term
for methodologies, software, and usually Internet capabilities that
help an enterprise
manage customer relationships in an organized way. For example, an
enterprise might build a database
about its customers that described relationships in sufficient
detail so that management, salespeople, people providing service,
and perhaps the customer directly could access information, match
customer needs with product plans and offerings, remind customers of
service requirements, know what other products a customer had
purchased, and so forth.
According
to one industry view, CRM consists of:
- Helping
an enterprise to enable its marketing departments to identify
and target their best customers, manage marketing campaigns with
clear goals and objectives, and generate quality leads for the
sales team.
- Assisting
the organization to improve telesales, account, and sales
management by optimizing information shared by multiple
employees, and streamlining existing processes (for example,
taking orders using mobile devices)
- Allowing
the formation of individualized relationships with customers,
with the aim of improving customer satisfaction and maximizing
profits; identifying the most profitable customers and providing
them the highest level of service.
- Providing
employees with the information and processes necessary to know
their customers, understand their needs, and effectively build
relationships between the company, its customer base, and
distribution partners.
CRM
has a close link to e-procurement. The idea of CRM has been adopted
in the electronic systems, which has ultimately benefited
procurement.
16.
Who can use E-Procurement ?
E-Procurement
Applications Have Appeal, but for Different Uses
Companies
are willing to adopt e-procurement applications, but corporate needs
vary.
E-procurement
applications are not yet providing a "one size fits all"
solutions, say analysts with IT market analysis firm IDC. Companies
are beginning to see the benefits of automated management of
e-procurement processes, but their needs vary greatly.
Many
companies prefer to develop their own procurement strategies,
according to the results of IDC's eProcurement Applications User
Guide. However, more than half are willing to access e-procurement
applications from a service provider or buy a software package.
Vendors will face serious
challenges, though. Companies evaluate, plan, and deploy
e-procurement products quite differently. The variations in IT user
requirements mean that no application on the market today is going
to work for everyone. Buyers still have to do a lot of customization
to leverage the product effectively.
In addition, businesses are
taking very different views on how the products will help them cut
costs and increase operational efficiencies. Through the middle of
2002, companies using e-procurement applications will focus mostly
on indirect materials purchases. However, travel and human resources
services are also high on the purchase list, followed by direct
materials.
The top reasons for
outsourcing online procurement include transaction security,
customization capabilities, and low up-front IT investments. When
asked about the applications they're using, customers reported they
are least satisfied with customization capabilities, implementation
time, and integration with legacy applications.
(Downloaded
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17.
E-Procurement Applications:
Industry Forecasts for 2003/4
By
IBC Staff
Jun 13, 2003, 14:14
A
wide range of eProcurement applications are tipped to be some of the
hottest areas of IT investment over the next twelve months,
according to findings from the latest eWorld Technology Investment
Survey 2003/4.
Earlier this year, eWorld conducted nearly 600 interviews with
senior decision-makers from the UK’s leading organisations –
exploring their IT purchasing plans to identify the key technology
growth areas for the next year.
eProcurement and supplier management technologies scored
consistently highly on investment plans across nearly all industry
sectors, with more than two-thirds (68.1%) of all respondents
planning to invest in one or more of the following areas in 2003/4:
1) eProcurement (48.3%)
2) Supplier Integration (36.3%)
3) Online Catalogues (35.8%)
In several sectors, these projections were even higher, with
adoption in financial services organisations presenting the only
major weak spot.
The four most significant sectors for investment in eProcurement and
supplier management applications during 2003/4 were as follow:
1)Government & Public Services (total = 92.7%)
2)Manufacturing & Construction (total = 80.1%)
3)Retail & Distribution (total = 76.1%)
4)Telcos & Utilities (total = 75.7%)
The findings of the survey represent positive news for a group of
new technologies that are rapidly gaining widespread recognition and
adoption, as an increasing number of success stories emerge.
eWorld Purchasing & Supply will be educating hundreds of senior
executives about the benefits of adopting new technologies in this
area on 23rd & 24th September at the New Connaught Rooms in
Central London.
For more information - visit www.epurchasingandsupply.com
© Copyright 2003 by
IBC
18.
What the experts say?
E-Procurement Applications Have
Appeal, but for Different Uses
E-procurement
applications are not yet providing a "one size fits all"
solutions, say analysts with IT market analysis firm IDC. Companies
are beginning to see the benefits of automated management of
e-procurement processes, but their needs vary greatly.
Many
companies prefer to develop their own procurement strategies,
according to the results of IDC's eProcurement Applications User
Guide. However, more than half are willing to access e-procurement
applications from a service provider or buy a software package.
Vendors will face serious challenges, though. Companies
evaluate, plan, and deploy e-procurement products quite differently.
The variations in IT user requirements mean that no application on
the market today is going to work for everyone. Buyers still have to
do a lot of customization to leverage the product effectively.
In addition, businesses are taking very different views on
how the products will help them cut costs and increase operational
efficiencies. Through the middle of 2002, companies using
e-procurement applications will focus mostly on indirect materials
purchases. However, travel and human resources services are also
high on the purchase list, followed by direct materials.
The top reasons for outsourcing online procurement include
transaction security, customization capabilities, and low up-front
IT investments. When asked about the applications they're using,
customers reported they are least satisfied with customization
capabilities, implementation time, and integration with legacy
applications.
19.
An Overview Of E-Procurement :
By NIIT Ltd.
a)
Summary
NIIT's
eProcurement.Net solution enables organizations to rapidly deploy
B2B electronic Procurement Solutions addressing Enterprise wide
purchasing needs of its users. The promise of eProcurement.Net
includes significantly reduced maverick buying; easier integration
with Suppliers' systems; reduced cycle time and cost; and above all,
a far better control on indirect spend. The use of Microsoft .NET
Platform, including the Microsoft .NET Framework and Visual Studio
.NET helped us achieve reduced time to market, enhanced performance
and increased scalability & robustness of the application. Built
on .Net technology, its component based architecture supports open
standards and is extensible and scalable.
"
Built using VS.Net and .Net Enterprise Servers, NIIT
eProcurement.Net creates an internet enabled solution which
streamlines the strategic procurement process for enterprises and is
a source of sustainable competitive advantage. "
b)
Situation
e-Procurement
solutions and services significantly increase purchasing
efficiencies and reduce cost of acquisition and ongoing management
of business expenditures. However to fully deliver on its promise,
e-Procurement systems have to address the following challenges:
c)
Integration
The
eprocurement system should integrate with the buyer's back-end /
Enterprise Resource Planning (ERP) systems to tie in procurement
with the rest of the organization's business processes. It should
support integration with suppliers having different levels of IT
infrastructure ranging from minimal to extensive ERP systems.
d)
Changes in business rules
The
eprocurement system should be flexible enough so that changes in the
business rules can be implemented without making significant changes
in the application. Every implementation of eProcurement solution
requires changes in the work flow. Most current eProcurement
solutions require substantial development effort to handle changes
in business rules.
e) Supplier Enablement
The
need for effective supplier enablement is a recurring theme
throughout all e-procurement activities. The ease with which
suppliers can receive / exchange documents such as product catalogs,
purchase orders, invoices etc , are key to the success of the
eprocurement solutions. An effective e-procurement solution provides
greater access and easier connectivity to suppliers. Lack of
connectivity with suppliers diminishes the relative value of a
solution for the buyer Enterprise. Therefore, companies must select
the tools and technology providers to make supplier enablement a
reality.
f) Time to Market
In
today's highly competitive market conditions, organizations need a
platform which would support rapid application development and
reduced development cost.
g)
Performance & Security
There
is an ever increasing demand for building robust and scalable
applications / solutions which deliver high performance under heavy
load conditions. Robust security is crucial for security is crucial
for success of all eProcurement applications.
h) Architecture
Companies
looking to implement an eprocurement solution look for a flexible
architecture that can withstand the rapid change and market
consolidation characteristics of the expanding digital market space.
i) Solution
To
overcome the challenges faced by an eProcurement solution, NIIT
decided to implement the solution on Microsoft .NET technologies.
Built using Visual Studio .NET, our solution leverages the native
support for XML in .NET Framework as a means of data interchange
between applications. .NET platform not only significantly
simplifies the integration of the eProcurement solution with the
buyers as well as suppliers systems but it also provides significant
improvements in developer productivity, system reliability and
performance, leading to increased customer satisfaction and lower
cost of ownership.
NIIT's eProcurement solution is based on scalable n-tier
architecture. The presentation tier is based on ASP.NET, a key
component of the .NET Framework that enables developers to build
powerful Web applications using server side controls. The user
interface is created using the new Web Forms designer tools in
Visual Studio .NET, which enable developing Web applications using
the same powerful form-based design techniques traditionally
employed for building Client Server or desktop applications. This
helped us in building pretty complex user interfaces which would not
have been possible with existing ASP technologies. The fact that
ASP.Net uses compiled code rather than interpreted code has
significantly increased the performance of the application. In
addition to this, caching features of .Net also helped improve
performance significantly.
The business logic is encapsulated in components which are created
using the VB.Net. For data access, eProcurement.Net is using ADO.NET
to read and write data from the SQL Server 2000 database. ADO.Net
makes storage and retrieval of data from multiple data sources much
easier.
For an eProcurement system the value is directly linked to the
number of suppliers connected to the system. Hence we didn't want to
force our trading partners with the format of data exchange, which
would increase the implementation time and the adoption life cycle
of the system. BizTalk Mapper allowed us to map different schemas of
suppliers into schemas required by our system. Hence the supplier
does not have to change the format of his schema, there by improving
the acceptance of the system by the suppliers.
eProcurement systems handle large volumes and value of transactions.
Therefore it is imperative to ensure the successful delivery and
transmission of messages between discreet systems. By using BizTalk
Server we ensured the peace of mind for our customers as it
addresses security concerns by supporting public-key infrastructure,
digital signatures, and encryption. It also offers support for
Secure/Multipurpose Internet Mail Extensions (S/MIME) versions 1.0,
2.0, and 3.0, plus a pluggable architecture for third-party security
products which can be used by the client for enhancing security.
With acquisitions and merger becoming the order of the day, frequent
changes in the business rules can't be ruled out. We wanted to
provide flexibility to our clients so that change in the business
rules could be incorporated without tinkering with the
implementation. BizTalk Orchestration Designer provided visual tool
which allowed business analyst to map the business process easily.
This also meant that a change in the business rules doesn't
automatically lead to changes in the implementation.
Stored Procedures have been used extensively and the single,
integrated IDE of VS.Net made it easier for our team to develop and
debug across the multiple tiers specially the database tier of our
solution.
j)
Benefits
for Company
The
.Net framework was a natural choice to address the limitations that
we had in our existing eProcurement solution on the Windows DNA
architecture.
Integration:
The extensive support for XML and XML Web Services in VS.Net helped
us implement Supplier Enablement, a key feature of eProcurement.Net.
Our product integrates seamlessly with the existing backend systems
of the buyer as well as the suppliers.
Time to
Market: The key to the success of eProcurement.Net
solution was reduced time to market. With .Net rapid development
platform and cross language support, we were able to achieve this
goal.
Performance:
The fact that ASP.Net uses compiled code instead of interpreted code
helped us achieve high performance. In addition to this, caching
features of .Net also helped improve performance significantly.
.Net provided an application execution environment that manages
memory, addresses versioning issues, and improves the reliability
and scalability of our application.
Security:
Security is an integral to the eProcurement.Net application. It uses
the inherent security features provided in .Net such as Code Access
Security to secure the application.
Changes in
Business Rules: .Net provided us with tools to rapidly
model and design strategic business processes. It provides
flexibility in implementing workflow between applications and
organizations.
k) Benefits for Development
The
.Net Framework provides a set of base classes which helped expedite
the development process. The concept of Namespaces helped us in
managing and grouping classes better. The inherent support for
Security, caching, garbage collection, memory management in the
Framework helped the developers focus on coding rather than worrying
about the plumbing required for achieving the same. The separation
of HTML from the presentation logic allowed the graphics designers
to work along with the developers thereby reducing development time.
VS.Net allows access to all enterprise servers from within the IDE
thereby improving team productivity. VS.Net makes made the creation
and consumption of web services a breeze. Similarly Mobile web forms
helped support mobile devices with little or even zero extra
development effort.
l) Benefits for Customer
The
company implementing eProcurement.Net solution will harness the
following benefits:
Simplified Procurement Administration
- Automate
and streamline the purchasing process through purchasing limits
and approval routing workflow
- Give
employees easy access to the products and services they need
- Expedite
the purchasing process by delivering personalized content
- Create
an open organization by delivering complete requisition and
order visibility and tracking
Accelerated
ROI
- Reduces
administrative costs by eliminating paper based transactions
- Standardize
supplier relationships and leverage economies of scale
- Reduces
the cost of purchasing by handling the process online
- Decrease
catalog search and order execution time
- Improve
employee productivity by streamlining and automating the
purchasing process
- Eliminate
maverick buying
- Reduce
order entry errors
Supplier
Enablement
- Seamless
Integration with supplier's back-end systems
- Support
multiple catalog and PO formats of the suppliers
Deliver
Scalability and Performance
- Support
growth in transactions, users, order processing and content
- Support
large product catalogs
- Handle
large volumes of transactions
- Support
large number of suppliers
20.
What is
Mobile - Commerce ?
Mobile Commerce: New Opportunities for Business Growth
Every five years or so, a
technology wave emerges that has major transformational power for
business. If we look backward to the 1980s, these waves are easily
defined in hindsight: the personal computer and the advent of local
area networking. In the 1990s, the two transformational waves were
client server computing and then the Internet: the granddaddy of all
waves to date.
Each of
these waves shared several characteristics. Their underlying
technologies existed for some time; however, corporate use of the
technology was initially unplanned, often driven by “maverick”
departments or individuals operating independently of corporate
strategy or the technology organization. Early pilot projects were
attempted without underlying business cases. Few people concerned
themselves with ROI or payback analysis of the projects enabled by
these new technologies. Development of a consistent business and
technical architecture occurred later, rather than at the start of
the adoption cycle. Internal technical competencies and
infrastructures were developed late, often exposing the business to
risks stemming from unmet customer expectations.
Initially,
these technologies were viewed in a bi-polar form: some saw them as
threats to the business, others viewed them as key ingredients in
streamlining the business’ operations, or even as enablers of new
business models.
Today, we
are at the beginning of another new technology wave, one built on
mobile and wireless technologies. This wave shares all of the
characteristics of the former waves, and corporate adoption seems to
be following the same flawed, unplanned track it pursued with the
earlier waves. It is time to take a different approach.
Mobile and
wireless commerce is the ability to conduct business transactions
while on the move, including selling, buying, communicating and
sharing information. It includes the enterprise applications
required to maintain relationships and process information by means
of remote devices.
Starting
out, one myth needs to be debunked. Mobile and wireless technologies
are not new. Many of the base technologies have existed for over ten
years, mostly in less visible backoffice applications like bar-codes
and remote data capture. Like technologies in previous waves, they
have matured while converging and creating new opportunities for
business application.
Like
earlier technology waves, mobile and wireless computing has often
come into the enterprise through the efforts of an innovator or
early technology adopter. Most of the solutions deployed have been
for personal benefit: contact management, calendering, and email.
While this form of adoption gets users comfortable with new
technologies, it does not address business value in any significant
way. The opportunity to enhance business value through operational
cost reduction, productivity gains, increased customer satisfaction,
and through new revenues remains unfulfilled.
PCS
Phone LG LX5350
In earlier
technology waves, building solid business cases for technology
investments was usually not done. Without a business case,
investments can not be managed effectively, project priorities
established, or accountability created. Early mobile and wireless
projects have too often shared this characteristic with earlier
waves.
Lessons
learned should be applied to mobile and wireless. There should not
be much doubt that these technologies will be transforming: the
benefits are relatively incontrovertible. Shifting the computing
platform from the office PC to the mobile worker benefits both the
organization and the worker. The trend toward remote and mobile
workers is clear, it could be a population of nearly 40 million
users in the U.S. alone in the next five years. Today, 28% of U.S.
workers are mobile and the population is spread evenly on a
percentage basis in both large and small companies.
The benefits offered by mobile and
wireless computing are based on these critical factors:
- Location:
the ability to perform work where the person is, or should be,
instead of from the office or where the PC is. Location has
major benefits for those in sales, business development, and
field service positions, allowing them to serve the customer
from the customer’s place of business. This has a major effect
on customer satisfaction as well as internal productivity.
- Personalized
Content: the delivery of relevant data and
information to support the performance of processes and tasks.
Content extracted from the core enterprise processing systems,
like inventory availability, customer account data, and product
specifications, can greatly enhance both the customer and
supplier-related processes of the business.
- Time:
The real-time delivery of content to collapse process cycle
times. Many business processes have significant latency, where
transactions are sitting in queues waiting for attention. Making
data available in real-time through mobile networks can collapse
process times, reducing costs and handoffs, and improving
accuracy and reducing errors.
- Mission:
the ability to support corporate goals and personal goals at the
same time. The combination of corporate and personal missions
has the potential of improving corporate performance while
benefiting employees as well. Reducing paperwork through online
mobile data entry has operational benefits for the enterprise,
and leads to increased employee job satisfaction as well.
If you are
now at least willing to consider the potential benefits of mobile
commerce, let me now share a three-step best practice approach based
on lessons learned from personal experience with earlier technology
waves.
Being
interested in mobile commerce is important, but knowing what to do
first is more important. Most organizations do not have a
methodology for conducting opportunity assessments. An opportunity
assessment initially should prioritize business processes that are
the best candidates for mobile and wireless technologies based on
several factors, starting with the value of the process to the
business (number of workers, average time spent, cost per hour,
yielding a high- level annual process cost). After process costing
has been completed, the processes need to be evaluated against the
mobile characteristics described above: location, content, time and
mission.
In a
typical organization, there are often 80-100 candidate processes for
mobile enablement. The opportunity assessment should generate a Top
10 list, based on the process value (cost) and mobile triggers. This
exercise will help establish project priorities across many
potentially competing investment scenarios.
Once an
opportunity assessment has been completed, the organization should
conduct a mobile readiness assessment. This assessment helps
management understand their organizational readiness to take on new
mobile and wireless technologies. It should cover activities ranging
from internal education to development of business cases, assessment
of strategic fit, and development of business architectures and
support systems as well as technology architectures and operational
platforms. It measures organizational competency to undertake a
mobile initiative.
With both
assessments completed, two critical questions have been answered:
“What to do” and “What do we need to get ready to do it.”
There are tools available in the marketplace to enable these answers
in a time and cost-effective manner.
The third,
and last, start-up issue relates to designing a mobile and wireless
pilot project. If you have completed both the opportunity and
readiness assessments, you now have the base for a pilot project.
These assessments have helped you set expectations and operational
and financial goals of your pilot project. Best practices relating
to mobile pilot projects also include: managing your pilot for a
short-term payback (ideally 12-18 months maximum), avoiding hardware
and software and network integration issues by looking for suppliers
who will take on the integration challenges for you (this allows you
to concentrate on the business processes), managing risk by dealing
pro-actively with security concerns, understanding cultural and
training issues, and focusing on getting a return-on-learning (ROL)
from the pilot.
It
is not too early to start your planning around mobile commerce. Some
are calling it “pervasive computing,” so sure are they that it
will transform business. Following best practices in assessing your
opportunities, your readiness, and designing pilot projects for
maximum learning are all important keys to success.
21.
Some FAQs
on Mobile-Commerce
Nokia 6310
Nokia 7650 Nokia 9290
Nokia 7210
Wallet Application
1.
What is the wallet application?
The
wallet is an application inside a range of Nokia mobile phones that
enables consumers to get easy access to mobile services and to make
convenient online mobile transactions. In the wallet, consumers can
store sensitive personal information, such as payment and loyalty
card details, delivery addresses, and notes, as well as service
profiles.
For
instance, when logging into a mobile service that requires user name
and password-based authentication, the consumer can fetch the needed
information from the wallet instead of memorizing it and entering it
manually. In a similar manner, s/he can easily retrieve payment card
details and possibly a delivery address when making an online
purchase. All the data in the wallet is encrypted and behind a
wallet PIN code.
The
wallet application is based on existing open technologies and
specifications: Wireless Application Protocol (WAP) and Electronic
Commerce Modeling Language (ECML).
2.
What is ECML?
ECML
stands for Electronic Commerce Modeling Language. It is a
specification, developed and maintained by the Internet Engineering
Task Force (IETF), that provides a standard set of hierarchically
organized, payment-related information fields in an XML syntax that
will enable automated software, such as mobile phone wallets, from
multiple vendors to supply and query for needed data in a uniform
manner.
Electronic
commerce frequently requires a substantial exchange of information
in order to complete a purchase or other transaction. With ECML,
this task can be more easily automated. Wallet software based on
ECML can assist in conducting online transactions by storing
billing, shipping, payment, preference, and similar information, and
by using this information to automatically complete the data sets
required by interactions.
ECML
is an existing Internet standard, already commonly used in online
shopping. Thus, Internet merchants can easily adapt their e-business
to the mobile context.
ECML
is a structure, not a protocol. It is security-mechanism independent
and can be integrated to other transaction protocols and security
elements when available. For more information, please see http://www.ietf.org/
and Mobile
Commerce Documents.
3.
How can the information be inserted into the wallet?
The
user can either enter information by keying it in manually or
alternatively can receive card details from the service providers
over the air (OTA).
4.
How to use wallet for payment
- First
the consumer browses a merchant's online service and selects the
items to buy.
- To
pay for the purchases, s/he selects wallet payment and receives
a payment request, i.e., a payment data form that must be filled
in.
- When
the cursor is in an empty field of the payment request, the
consumer goes to the Options menu and selects Use wallet. With
the new advanced version of the wallet application, first
introduced in the Nokia 6220, the browser can detect ECML fields
and automatically prompt the mobile user Use wallet? To get
access to the wallet application, s/he needs to enter his/her
wallet PIN code.
- The
consumer then selects the payment card s/he wants to use. S/he
is directed back to the browser and can check the information
that has been entered into the form before accepting the order.
- In
case of a high-value purchase, a merchant may require the
consumer to digitally sign the payment. After accepting the
order, the consumer receives a signing request and can sign the
payment with his/her personal digital signature PIN. That
requires a security module (SIM/WIM) in the terminal.
- The
merchant sends the consumer an acknowledgement or a digital
receipt of the successful payment.
5.
How secure are the wallet and online payments?
The
data stored inside the terminal is encrypted and protected with a
special wallet PIN code, which is used to allow the user access to
the application.
Also,
the WAP security elements that provide higher session security can
be used alongside the wallet application in services that require a
high level of security. Wireless Transport Layer Security (WTLS) in
WAP 1.x compliant phones and Transport Layer Security (TLS) and
Secure Socket Layer (SSL) in WAP 2.0 compliant phones are used for
server authentication and data encryption, whereas Wireless Identity
Module (WIM) is used for digital signatures enabling authenticated
payments.
With
server authentication and digital signatures, mobile transactions
are even more secure than transactions on the fixed-line Internet.
6.
What happens if the user forgets the wallet code?
If
the user keys in the wrong wallet code five times, the wallet will
be blocked for five minutes. If s/he forgets the code, the wallet
information can be reset with a general security code, which the
mobile user can find in the phone's user guide. (Note: The user then
loses all the information contained in the wallet.)
7.
What does the wallet require from the merchant?
In
order to make online purchases convenient for consumers, merchants
need to define the data fields that the consumer has to fill in
according to ECML. Many Internet merchants already use ECML forms in
their Internet services. There are no changes necessary between the
merchant and the acquirer bank, which makes it very easy for
merchants to adapt their Internet business to the mobile world.
8.
How do different parties benefit from the wallet?
The
wallet application greatly enhances the mobile browsing and purchase
experience by providing secure storage for personal information,
such as service access cards and payment card details, and an easy
means to use it when online. Consumer convenience is a key driver
for mobile commerce and that is exactly what the wallet provides.
In
brief, for consumers, the wallet offers:
- Protected
storage inside the terminal for private information
- Easy
access to services that require a user name and a password
- Convenient
way to fill in data forms without keying in the information
manually
- Additional
payment options
- Feeling
of being in control of his/her own data
- Easy-to-use
application with a familiar Nokia look and feel
For
merchants, the wallet introduces:
- Easy
way to adapt existing Web services to the mobile world
- Possibility
of adding a new sales channel or totally new offering
- Chance
to reach potential customers regardless of time and place
- Extensive
customer base
- Possibility
of offering personalized services by taking advantage of the
user profiles
Mobile
network operators mainly benefit from:
- Increased
data traffic when people browse and use mobile commerce services
more
- Growing
customer base for digital content and services, e.g., business
subscribers have additional payment methods in addition to the
phone bill
For
developers, the wallet offers:
- New
business opportunities for application development
- Greater
demand for mobile applications
( from left Nokia 3590 &
Nokia 3585 )
9.
Which Nokia phones have the wallet application?
The
wallet was first introduced in the Nokia 6310. Subsequently, Nokia
has launched a wide range of mobile phones that have this
application. For the most current list, please see the www.nokia.com/nokia/0,5184,3548,00.html.
Mobile networks
and technologies advance all the time, and the wallet application
also continues to develop further. The Nokia 6220 is the first phone
to feature the new, advanced version of the wallet application --
wallet 2.0. The Nokia 6220 was launched in March 2003 and Nokia
phones that feature the wallet thereafter will have the new version.
( Casio Cassiopeia EM-500 Color Pocket PC )
(
Hewlett Packard Jornada 545 Color
Pocket PC )
10.
Is it possible to upgrade wallet 1.0 to wallet 2.0?
Unfortunately
it is not possible to upgrade from an older wallet version to a
newer one.
Wireless
Identity Module (WIM)
11.
What is the Wireless Identity Module (WIM)?
For
optimum security, some parts of the WAP security functionality need
to be performed by a tamper-resistant device so that an attacker
cannot retrieve sensitive data. In particular, this data includes
the permanent private keys used in the WTLS handshake with client
authentication, and also used for making application level
electronic signatures (such as confirming an application level
transaction).
WIM
is a security module, originally specified by the WAP Forum
(specification work continued by the Open Mobile Alliance) that is
used in performing WTLS, TLS and application-level security
functions, and, especially, for storing and processing information
needed for user identification and authentication.
The
WIM is an independent smart-card application, which makes it
possible to implement it as a WIM-only card or as part of a
multi-application card containing other card applications, like the
GSM SIM. The implementations differ in business and usage
considerations.
For
more information, please see http://www.openmobilealliance.com/documents.html.
12.
What is a digital signature?
A
digital signature can be used for authentication or non-repudiation
purposes (e.g., signing a document or confirming a transaction),
which are key conditions in establishing the merits for legally
binding commercial transactions. In many key countries, such as the
U.S., Germany, and the U.K., legislation regarding the acceptance of
the digital signature as a legally binding transaction has been or
is being developed.
The
digital signature is executed in the WAP application security layer
and initiated by a code embedded in a WAP page. In practice, a
digital signature can be made by keying in the personal signing PIN.
The user connects, for example, to a WAP shop and selects the items
to buy. After filling in the transaction details (payee, credit card
number, etc.) using the mobile wallet, the browser displays the
transaction details (SignText including date, amount, etc.) for
approval. If everything is correct, the user digitally signs the
transaction by entering the signing PIN, and the browser display
shows that the transaction was successful.
The
signing PIN will be supplied with the smart card, which includes the
security module. Mobile wallets, used alongside digital signatures,
greatly improve security in mobile transactions, and are also
convenient and easy to use.
13.
What are the security keys and user certificates used for?
Certificates
are used for authentication. The main purpose of certificates is to
ensure that a certain public key really belongs to a certain user
(e.g., person, organization, or server/service). In Public Key
Infrastructure (PKI) solutions, the issued certificate is fixed to a
specific user identity through certificate enrollment. The
certificate enrollment means that, for example, in order to get a
government-issued ID chip card, the user goes to the police station
with a passport and fills in an application. After that a
certificate is issued.
The
wireless PKI (WPKI) solution entails anonymous key pairs being
pre-installed into the WIM cards together with a corresponding PIN
code. A manufacturer's certificate ensures the authenticity of the
keys. In the first instance of secure service usage, the
Registration Authority (RA) of the WPKI validates the credentials
and then requests the CA (Certificate Authority) to create and
provide a certificate, thus binding the anonymous key pair to a
specific user identity.
To
acquire a SIM card with the security module, the user certificates,
and the signing PIN, the user must contact the SIM card issuer.
14.
What are the benefits of using WIM?
WIM
can provide a high level of security for applications and services
that need it, such as mobile banking services, stock trading,
higher-value online payments, and secure access. When using WIM,
mobile users can feel confident about making mobile transactions.
WIM also makes using some services easier, as consumers do not have
to carry around one-time password lists. Instead, one PIN is
sufficient for authentication to use different services. And because
WIM enables non-repudiated payments, merchants and service providers
experience less fraud.
15.
What is required from the merchants' or service providers' side to
enable digitally signed payments?
To be
able to transmit digitally signed content, the payment service
provider must use a WPKI infrastructure. See WPKI specifications at www.wapforum.org/what/technical.htm
What
should firms do to ensure the third-generation mobile applications
and services they develop can generate sustainable revenues? ZDNet
seeks some answers from experts in the field. Mobile commerce
applications that use third-generation (3G) wireless technology are
likely to appear slowly, but they will grow steadily over the next
five years, predicts analyst firm The Yankee Group. It estimates
that by 2006, telecoms operators in western Europe will reap five
percent of their turnover from mobile commerce, taking a share of
transaction and advertising revenue.
Early
high-profile services are likely to be aimed mainly at consumers.
Worldzap, for example, is a firm set up last March to deliver
premium sports and entertainment content to mobile devices. Its core
business will be the delivery of near-live video clips of exclusive
sports highlights to mobile phones.
Worldzap
has not yet said when it will roll out the service. 'We have not yet
proven we can scale up the offering and we will need to work with
telecoms carriers and handset providers,' said Brad Kwong, chief
executive of Worldzap. 'So currently we are focusing on 2G mobile
systems and the delivery of text and audio services.' Educating
businesses and users about the possibilities of 3G mobile services
will be vital to their success. Consumer applications like that
offered by Worldzap will help this process by showing people how
mobile commerce works, in the same way that early consumer
e-commerce applications demonstrated the business potential of
e-trade. 'There isn't a perceived need among people at the moment as
to why they would need these services on their mobile,' said Jamie
Pierre Bridel, senior principal for mobile services at American
Management Systems, a business and technology consultancy.
Another
key to success will be the management of user expectations. WAP-based
services have suffered because they were promoted as the 'Internet
on your mobile phone' . The reality cannot fulfil this promise and
has left many users disappointed. Declan Lonergan, director of the
wireless mobile group at Yankee, said, 'Expectations management is
critical for the future of m-commerce because everyone is reminded
of the way WAP was overhyped. For m-commerce to succeed, it is
important not to launch new services until they are ready.'
Developers
of m-commerce applications should focus on the key benefits of
mobile technology, said Lonergan. 'Applications need to focus on
mobility and not compete directly with [other types of] e-commerce,'
he said. 'Don't focus on the sale of goods online. Focus on
applications where the customer is mobile, such as mobile
ticketing.'
Interoperability
of computer systems will also be important if m-commerce
applications are to grow. Klaus Elix, European chief technology
officer at American Management Systems, said, 'Firms need to think
about interoperability and integrating their partners into their own
IT systems. With multiple parties involved, the value chain will
become distributed and IT systems will need to be re-architected to
support this.' How firms will charge for m-commerce and how they
will share revenues is still unclear. In the medium-term network
operators are expected to take a share of transactions or of
advertising revenues by forming partnerships with content providers.
'Mobile
operators are going in the direction of a walled garden approach [so
users have to use those operators' systems] to get revenue share,'
said Bridel. 'That is the direction the market is going in and it is
sustainable for the next five to six years.'
The
success of Short Message Service (SMS) messaging may also offer some
lessons and models for m-commerce firms, said Sherry Roberts,
corporate development director at portal firm Lycos Europe. 'We need
to understand existing revenue streams such as SMS and convert SMS
users to GPRS services,' said Roberts.
23.
Whether Mobile-Commerce is Helpful or Hyped?
These
days it seems everyone is talking about mobile commerce — or
m-commerce to the hip and trendy.
Put a little too
simply, m-commerce is buying and selling goods and services via
wireless devices. These include wireless Web-enabled cellular phones
and personal data assistants (PDAs) like Palm
Inc.'s Palm VII handheld device.
As
the owner of a small or midsized business, you might wonder whether
m-commerce offers any value for you. Most of the articles you've
seen on the topic probably have focused on software and systems that
let end users buy goods and services from Web sites using their cell
phones as electronic wallets.
In
this scenario, online merchants integrate checkout and wallet
software, such as that offered by Qpass,
into their Web sites. This allows consumers to use their mobile
devices to seamlessly complete their online purchases from their
wireless devices.
On the Road
Again?
But
there's another way to think about mobile commerce that's less
married to buzzwords and more pertinent to the bottom line of your
small business. After all, it's not just consumers who are mobile.
Many merchants are, too.
Does
your business sell on the road? If you travel to flea markets and
fairs, or if you work as locksmith, limousine driver, tow truck
operator, plumber, sales representative or courier, the answer is
yes.
Mobile
merchants face the challenge of trying to process Web site sales in
a cost-effective way while still quickly detecting and preventing
fraud and data errors. Now, more Internet-based systems are emerging
that help solve this problem.
Old Tricks
Believe
it or not, the ability to process credit cards on the road has
existed for several years. Terminals such as the Nurit 3010 by Lipman
Electronic Engineering connect to the credit card networks via
cellular data services.
These
units and others like them give mobile merchants the advantage of
being able to process a high volume of credit cards quickly and
easily without having to call the information into their offices or
merchant service providers. They can do this without foregoing the
benefits of live transaction processing, such as fraud detection.
But
cost is a potential drawback to traditional wireless units for some
businesses. It's not unusual for these units to lease for more than
$100 (U.S.) per month. Purchasing is an option but expect to pay
$1,600 or more, depending on the unit's features and the wireless
circuitry used.
And
don't forget that even if you purchase, you'll still be responsible
for monthly cellular service to connect your new terminal to the
credit card networks. And some merchant service providers charge
higher transaction fees for wireless transactions.
These
terminals can be ideal for merchants who deal with high transaction
volumes, need only one or two terminals, or who can't connect to an
ordinary phone line while on the go. But with the many costs
involved, these terminals aren't for everyone.
New Dogs
More
wireless payment processing solutions have been developed recently.
Take PayPal,
which offers services via the traditional Internet as well as via
wireless Web devices.
Once
registered, your phone can be used to view transactions, request
money and even send money fast with the added advantage that you
don't need a merchant account. Just remember that in order to use
PayPal, your customers will first need to be registered as PayPal
users.
PocketCashier,
a collection of services offered by PocketWorks, my own business,
brings mobile commerce to merchants. Instead of allowing end users
to complete purchases from sites, PocketCashier allows merchants to
complete any sale.
With
PocketCashier, merchants on the move turn to their wireless Web
phone or personal data assistants and complete their sales by
entering their customers' account information.
This
information is securely transmitted along with details of the sale
to PocketCashier.
From
there, credit card transactions are settled through the merchant
account provider. The system also features a dial-up server known as
an automated voice response (AVR) unit so that any touch-tone phone
can be used to complete sales by responding to voice prompts.
Solutions
like PocketCashier are known as unified transaction portals. That's
just a fancy way of saying that PocketCashier works in conjunction
with credit card merchant accounts to process all your sales,
regardless of how and where you do business.
But
unified transaction portals aren't for everyone. If you do business
in a flea market-like environment where you perform 20 or more
transactions an hour, you're likely to be happier using your
wireless phone as a modem for your laptop and attaching an optional
credit card or check reader to speed input and processing time.
Hip and
Practical?
So
when it comes to mobile commerce, it's not just consumers who get to
have all the fun anymore. Whether it's traditional wireless credit
card terminals such as the Nurit 3010, alternative payment systems
like PayPal, or an all-in-one solution like PocketCashier, there's
likely a mobile commerce solution that is practical for your
business.
All
these services pack powerful convenience as well as the ability to
detect and stop some fraud.
With
such power to offer, it's hard to think of this new breed of
merchant-centric mobile commerce as being all hype.
24.
Who uses Mobile-Commerce?
Mobile
commerce, or m-commerce, is fast becoming an integral part of our
lives. The market is growing rapidly, fuelled by the huge uptake of
SMS by mobile phone users. More mobile phones than computers are
used throughout the world, resulting in a substantial market for
m-commerce applications and services. Apart from the proliferation
of mobile phones, the reason for the popularity of m-commerce is the
fact that mobile devices can be used almost anywhere and anytime.
The
key drivers for the uptake of m-commerce are ease of use,
personalisation, location awareness and immediacy. M-commerce can be
defined as applications and services on mobile devices such as
cellular phones, Personal Digital Assistants (PDAs) and other
handheld devices such as those used for remote data capturing, e.g.
meter reading, and involves a transaction conducted via the mobile
device over a mobile network for information, services or goods.
There
are a number of applications and services, which are applicable to
the electricity industry in particular. Examples include customer
billing and payment via mobile phone, energy trading via mobile
phones, customer relationship management and electricity prepayment
via SMS. Internationally, m-commerce is being used in utilities
for functions including field services, remote asset management,
remote meter reading and on-site planning.
Field
services aim to improve efficiencies in operations and maintenance.
If an emergency occurs, either an outage or fault, it is detected
via smart devices embedded in the utility equipment or an industrial
customer’s machine. Notification is then sent to the central
system in the control room, which has access to vehicle locations,
skills and equipment in the field as well as information about the
equipment or machine, its location and installation particulars, and
its maintenance and repair history. Work tasks are communicated
to the technicians via GSM/GPRS with task details and the necessary
technical details. Reports by the engineers on job status/closure,
time spent on the job and the cost of materials as well as an
incident report are then generated.
Remote
meter reading reduces costs by eliminating manual reading and
shortens the billing cycle. It also provides spontaneous and query
reporting, anytime data and power quality/reliability reporting. The
benefits of remote meter reading are enhanced by other applications
that can leverage the real time data. Automatic data integration,
data validation, and cost allocation result in increased
billing/accounting efficiency. Automatic peak scheduling allows
customers to avoid demand penalties. Automatic power correction
makes for the efficient use of distribution and transmission
networks. Remote connection and disconnection, real-time pricing and
power tariffs, result in time and money savings.
Remote
asset monitoring and reconfiguration uses smart devices with
intelligent capabilities, using rules based software, to remotely
interrogate assets and data, enabling equipment to reconfigure
itself/send alerts and to collaborate intelligently to optimise
their performance. The benefits of remote asset monitoring and
configuration include the ability to capture diagnostic information
needed to improve maintenance planning, sourcing and up front
design, which leads to reduction of the number of faults. The use of
intelligent agents to reconfigure software remotely improves
efficiency and the ability to download information from the asset,
interpret the information and provide advice on how to repair it.
On-site
planning allows for the automation of the distribution design
process by combining mapping, engineering capabilities and access to
large databases. All-digital job order cycles can then be created
where quotes and orders are accepted on-site.
Project
designs can be created on-site using field sketching tools. Spatial
information and costed assemblies and materials are combined to
provide cost calculations and build materials lists. This allows for
real-time management and decision making. On-site planning creates
substantial efficiencies in work management and the overall design
process.
There
are still a number of challenges to be overcome before m-commerce
becomes all-pervasive, particularly in the financial sector.
Security, universal standards, technologies, software and operating
systems, network coverage and battery life, sound quality, cost and
memory capacity of mobile devices, are some of the current concerns.
These limitations are however unlikely to pose a problem in the
longer term.
The
major benefits of m-commerce for utilities are attributed to
enhanced efficiencies being achieved throughout the business. The
outcome of investing in m-commerce could be improved customer
satisfaction, reduced costs, increased revenues and ultimately an
inflated bottom line. Just as the Internet has had a profound impact
on the way many companies do business, m-commerce is set to do the
same.
25.
Mobile Commerce Applications :
1)
February 2003- Introducing the NEW
S4100 Multi-Function Reader Module, a
flexible and low-cost device that accepts ISO/IEC 14443 and ISO/IEC
15693 standards-compliant radio frequency (RF) transponders used for
contactless payment applications.
Texas Instruments Radio Frequency
Identification is changing the way businesses serve their
customers by creating smart and secure
RFID technology solutions for the B2C CRM and payment markets. The wireless
technology that Texas Instruments RFid provides enables
consumers to pay for gas, food, and other items at the check out
counter with a wave of their hand. Now, customers do not even need a
wallet because they can use their mobile phone or a special keychain
to pay for their purchases.
This benefit not only allows for quick purchases, but this
technology is enabling businesses to learn more about their
customers through the collection and storage of vital information of
buying patterns. Companies can use this information to individualize
services for each customer; thereby creating customer
loyalty, lowering costs, and increasing
profitability. Customers feel more comfortable with RFID
since it is more secure than traditional monetary transactions.
Along with many other applications,
this same type technology can also be used to allow for personnel
access, ticketing, payTV, gaming, and payphone applications.
2)
MOBILE COMPETITION SERVER
Add2Phone's
Mobile Competition Server gives you the power to create mobile quiz,
voting and lottery applications rapidly and cost-effectively. Using
text messaging (SMS) and multimedia (MMS), Mobile Competition Server
provides the best and most flexible technical solution to run
services that are interactive, relevant and timely. With a few
mouseclicks, a mobile feedback channel can be added to events,
television, radio and product packaging.
3)
BUSINESS BENEFITS
With
Mobile Competition Server you can launch competitions and voting
services up and running remarkably quickly. These services are an
instant new revenue stream and a proven way of increasing the
average revenue per user. Competitions can be used as part of your
overall marketing strategy to promote products and services and to
build brand awareness. The competitive element and the chance for an
instant win hold customers attention and help to increase customer
loyalty. A poll can be used to hold a conventional vote or, for
example in CRM, as either a feedback channel or as market research
that provides an instant indicator of customer opinions.
4)
KEY FEATURES
- Enables
a carrier grade mobile feedback channel for mass media
- Enables
rapid and easy creation of custom-built SMS competitions and
polls
- Participants
in a competition or a poll can be entered into a prize-draw
- Allows
new services to be deployed at little extra cost to existing
services
- Blocks
and allows targets groups of participants in accordance with
dynamic user profiles
- Intelligent,
informative dialogues can be created in which the competition
checks the answer validity and limits the number of attempts at
answering
- Competition
or vote instructions can be published in any media, e.g. TV
- Prizes
of mobile media content can be awarded automatically, e.g. a
logo
- Provides
separate specialist environments for service management and
administration
- Is
extensible enough to avoid limiting your organization’s
creativity

Mobile Advertising Server’s user interface is
easily accessed using your web browser
5)
OPEN ARCHITECTURE
Mobile
Competition Server allows you to create and manage successful
carrier grade mobile competition type services via a web-based
graphical user interface (GUI). Once the system is installed, you
can create and modify services securely via the Internet. The GUI
employs customizable modular wizards that make the management
process intuitive and fast. The underlying system modularity results
in flexibility and extensibility, enabling Mobile Competition Server
to adapt and grow with your mobile business needs. Mobile
Competition Server's non-proprietary interfaces ease the process of
integration into your existing corporate infrastructure and
applications e.g. web sites and CRM.
SMS QUIZ
|
|
|
|
|
|
|
|
Advertisement, flyer or website containing questions and rules.
Alternatively, questions can be delivered by SMS.
|
|
User types and sends an answer code and any other information
needed. Immediate response delivered to the user.
|
|
Mobile Competition Server creates Top Ten and prize-draw lists
for website. Lists can be used for awarding prizes.
|
|
SMS MARKET
RESEARCH
|
|
|
|
|
|
|
|
Announcement of vote in mobile service, magazine, product
packaging, TV or website.
|
|
User types and sends a vote and any other information needed to
Mobile Competition Server.
|
|
Real-time graphs illustrate the survey results.
|
|
SMS VOTING
|
|
|
|
|
|
|
|
Select a target group and send a questionare and instructions via
mail, email, SMS or MMS.
|
|
User types and sends a response and any other information needed
to Mobile Competition Server.
|
|
Result database is populated, reports are generated and winners
are selected.
|
About a company:
General information about Oskando
- Founded
1995
- In
GSM-telematics design from 1997
- Today’s
activities:
- Design
and manufacturing of GSM based telematic controllers
- M
- commerce solutions
- Ericsson
Associated Partner since 2002
- Nominee
of “Developer of Technology 2001”
Our
mission statement and present goals:
MISSION
- We
add more value to public wireless networks
GOALS
- Be
closely involved in creation of telematic services environment
- Simplify
integration of telematic solutions
- Pioneer
with our M-Commerce solutions in numerous fields of life
We
started from mobile equipment development. We realized quickly that
mobile hardware is just one building block of the Telematics an
M-commerce puzzle and moved our business forward to mobile solutions
development. Our current product portfolio contains mobile solutions
and mobile hardware.
M
– Server Product Program
Let’s
take a look on the mobile solution landscape and where our products
fit on it.
As
it was mentioned above we started from mobile hardware design. Then
we looked up for solutions where to use our mobile devices. We found
out that there were no systems available. Our first mobile commerce
project was mobile vending system for Coca-Cola vending machines.
Mobile parking and other m-systems followed the first project as
easy and logical steps.
Our
systems contain mostly all of following parts:
- Mobile
phone as an interface for customer
- Interface
for service operator employees
- Mobile
controllers for controlling devices in parking, vending or other
operator system
- Core
module with business logic and administrator interface.
- Interfaces
to different mobile channels (SMSC, USSD, WAP, GPRS and etc.)
- Payment
interface
- User
database or interface to user database
M -
Vending is used for mobile
vending purchases.
M -
Parking is similar to m –
vending but here customer “purchases” parking time.
M -
Ticket uses same building
blocks but business logic is what differs from systems above.
Last
system developed by Oskando is M - Lotto – ‘mobile
front-end’ for mobile lotto ticket acquiring. All interface
modules can be re-used. All systems use same logic for management
and administration making it easy to implement and operate other M -
Server line products.
Executive
Summary of our Solutions
M
- Parking
M-Parking
solution adds new value to already existing parking business and
gives innovative solution for entering this market.
M-Parking solution is suitable for implementation in different
environments, including "open area" parking (streets) or
on "closed area" (parking houses).
Modern
parking – mobile parking
You
just stopped your car. You are looking for parking meter, coins,
parking coupons, calculating how long you will park, ... Yes,
thousands and millions are parking every day – in old fashioned
way.
You
live in 21th century. You stop your car. You pick up your mobile
phone. You send SMS. Three easy steps – your car is parked. And
these steps are easy to learn – there is nothing to learn.
New
opportunities for customer and operator
M-Parking
offers something new for every participant of the parking process.
Customer:
- No
more searching for coins.
- No
more messing with "parking coupons” in the car
- Start
parking by sending SMS (or) making a call or using WAP browser
and end it by a SMS (or) WAP browser (or) by making a simple
Call
- Possibility
to pay for parking while paying the mobile phone bill or by
using other familiar payment interfaces (credit card account,
bank account and etc.)
Parking
operator:
- Eliminates
(or) at least decreases the need for cash based parking meters
(or) parking equipment and the personnel required to handle cash
- Simple
(SMS, WAP, web or GPRS based) solution for parking controllers
to get information about cars, which are parking using M-Parking
service
- Easy
integration with existing parking system and equipment
Mobile
operator:
- New
service in service portfolio, making possible to enter (or)
expand presence on m-commerce market and proving itself as
innovative and service minded company
Local
government (or other authority, responsible for organizing parking
possibilities and rules):
- Statistical
data about usage of the parking service
Requirements
M-Parking
system can be configured to operate in different ways, but there are
some requirements, what must be fulfilled:
- Billing
system – m-parking system can calculate fees for parking, but
fee must be collected by third party (mobile phone bill,
pre-paid service, bank, credit card company or other).
- Connection
to phone network and Internet.
M-Ticket
M-Ticket
system can be used as independent ticketing system or integrated
with already existing ticketing system. System can be used in
different areas – public transport, festivals, museums, etc.
Mobile
tickets for everybody and everywhere
Your
mobile phone is always with you - in public transport, during
vacation, in a museum. You want to take a ride from downtown to zoo.
No problems – just send SMS or dial to service number and your bus
ticket is activated and confirmation SMS with ticket details is sent
to you as SMS message. The same simple procedure is used at the
entrance gates of the zoo. SMS containing ticket details has
accidentally erased – no problem - get copy by sending SMS.
New
opportunities for customer and operator
What
advantages are offered by M-Ticket system?
Customer:
- No
more uncomfortable messing with coins, banknotes and paper
tickets
- All
you need is mobile phone
- Activate
ticket by sending SMS (or) making a call or using WAP browser.
- Possibility
to pay for ticket while paying the mobile phone bill or by using
other familiar payment interfaces (credit card account, bank
account, prepaid payment system)
Ticket
operator:
- Eliminates
or at least decreases the need for cash or credit card based
ticket distribution and the personnel dealing with the ticket
distribution.
- Simple
(SMS, WAP, Web or GPRS based) solution for ticket validation and
status checks. Possible equipment – handheld computers, fixed
GPRS terminals with readers, etc.
- Easy
integration with existing ticket systems and equipment.
- Possibility
to use RFID’s or Mifare cards as “City Card” type tickets.
Mobile
operator:
- New
service in service portfolio, making possible to enter or expand
presence on m-commerce market and proving itself as innovative
and service minded company
Local
government (or other authority, responsible for organizing public
transport):
- Statistical
data about usage of the public transport
Requirements
M-Ticket
system can be configured to operate in different ways, but there are
some requirements, what must be fulfilled:
- Billing
system – m-ticket system can calculate fees for parking, but
fee must be collected by third party (mobile phone bill,
pre-paid service, bank, credit card company or other).
- Connection
to phone network and Internet.
M
- Lotto
M-Lotto
system can be used as mobile front-end to existing lotto system.
Modern front-end to lotto system makes possible to offer new
services to customer and extend lifecycle of the existing stable and
reliable system.
Mobile
chances = real wins
Are
you ready to play lotto? Yes – pick up your mobile phone, make a
call to service number, receive SMS containing detailed information
about your lotto ticket and receive SMS about your win. OK, maybe
you don’t win all the time, but you can test your luck always and
everywhere.
New
opportunities for customer and operator
What
advantages are offered by M-Lotto system?
Customer:
- No
more uncomfortable messing lotto tickets, pens, cash.
- All
you need is mobile phone
- Order
lotto ticket by sending SMS (or) making a call or using WAP
browser.
- Possibility
to pay for lotto ticket while paying the mobile phone bill or by
using other familiar payment interfaces (credit card account,
bank account, prepaid payment system)
Lotto
operator:
- Eliminates
or at least decreases the need for cash or credit card based
lotto ticket distribution and the personnel dealing with the
ticket distribution.
- Easy
integration with existing lotto systems and equipment.
- New
interface for ‘mobile aware’ customer segment.
Mobile
operator:
- New
service in service portfolio, making possible to enter or expand
presence on m-commerce market and proving itself as innovative
and service minded company
Requirements
M-Ticket
system can be configured to operate in different ways, but there are
some requirements, what must be fulfilled:
- Billing
system – m-ticket system can calculate fees for parking, but
fee must be collected by third party (mobile phone bill,
pre-paid service, bank, credit card company, other).
- Connection
to existing lotto system.
- Connection
to phone network and Internet.
D-Link
DMP-CD100
26.
Secure Mobile Commerce :
Electronic
commerce (e-commerce) is broadly defined as the buying
and selling of goods using electronic transaction processing
technologies. More narrowly, electronic commerce uses
transaction-processing technologies that rely on the Internet and
the World Wide Web (WWW). It includes both business-to-business
transactions and business-to-consumer transactions. Mobile
electronic commerce (m-commerce) and en
route commerce are electronic commerce transactions
conducted while traveling from one point to another. Whereas
traditional electronic commerce involves two stationary (e.g.,
desktop) computers, m-commerce involves at least one mobile (e.g.,
in-vehicle or handheld) computer.
There are numerous ways in which
people are likely to use en route commerce technologies when they
become available. For example, while driving one might want to
- Obtain
information about the pricing and availability of nearby hotel
rooms, reserve a particular hotel room, pre-pay for the room,
and obtain an electronic key (and obviate the need to check in)
- Obtain
information about nearby restaurants, obtain menus from each of
the restaurants, determine an estimated time of arrival, reserve
a table for that time, and order food.
- Find
nearby gas stations, determine which one has the best prices
and/or services and/or location, pre-pay, and obtain a voucher
(that could be used to verify payment at the pump).
- Find
a suitable parking facility, reserve a space, and pay the bill
(either upon arrival or departure). One can even imagine that
some parking lots would auction spots to the highest bidder (as
is now popular at many electronic commerce sites).
As another example, while flying one
might want to
- Reserve
DVD movies or video games (for a handheld player) at the start
of the flight, and arrange for drop-off at the end of the
flight. One can even imagine that discounts would be offered to
entice people to transport movies from one airport to another.
- Reserve
a taxi, contact a “red cap”, tip the “red cap”, and
obtain fare information (from a reliable source).
Indeed, there are as many ways to use
en route commerce technologies as there are to use traditional
electronic commerce technologies.
Research
on Transaction Technologies
A great
deal of attention has been given to the transaction technologies
required for e-commerce; however, to date, very little attention has
been given to m-commerce transactions. The presumption seems to be
that m-commerce and e-commerce require the same kinds of
technologies. In fact, the two require very different technologies.
A traditional electronic commerce transaction has two stages. In the
first stage of this kind of transaction the customer transmits an
electronic order and an electronic payment. Then, in the second
stage, the vendor ships the product to the customer.
Obviously,
m-commerce cannot use this process because the vendor cannot deliver
to a moving target. Instead, customers must come to vendors and this
changes the nature of transaction processes. In traditional e-
commerce, customers can be identified by their fixed locations
(i.e., their addresses). With m-commerce transactions, this is no
longer possible.
In fact, m-commerce transactions have
three stages and two distinct approaches can be used, one involving prepayment
and the other involving payment on delivery (POD).
The first
stage of the prepaid approach is very similar to the approach used
in e-commerce. That is, the user transmits an electronic order and
an electronic payment to the vendor. However, things change in the
second stage since the vendor cannot use a customer’s shipping
address as her/his identity. In other words, it is important to
prevent imposters from taking delivery. Hence, in the second stage,
the vendor transmits an electronic voucher back to the user (in lieu
of being able to ship the actual product). Then, in the final stage
of the process, the customer arrives at the vendor, transmits the
electronic voucher back to the vendor, and is given the product. In
the first stage of the payment on delivery approach, the customer
transmits an electronic order to the vendor. In the second stage,
the vendor transmits an electronic quote (i.e., a guaranteed price)
back to the customer. In the third and final stage, the customer
arrives at the vendor, transmits the electronic quote and payment
(which may or may not be electronic) to the vendor, and receives the
product.
Obviously,
the approach that will be used will depend on the situation. For
example, it seems likely that gasoline stations will use the POD
approach since drivers will probably be unwilling to pay for
gasoline at the time they are trying to find the best price (and
they will probably be unwilling to trust gasoline stations to report
the correct price). On the other hand, drive-through restaurants
will probably use a prepaid approach since they will be unwilling to
begin preparing your meal if they have not been paid. The purpose of
this research effort is to develop the technologies needed to
conduct secure m-commerce transactions.
Research
on Secure Search Agents
En route
commerce requires fairly sophisticated search agents. It is not
enough to know what vendors supply a particular product/service, nor
is it enough to identify the vendors that are within a particular
radius of your current location. Instead, the user must know what
vendors are “conveniently accessible” given her/his current
route. In addition, en route commerce search agents must be
considerably more autonomous than traditional search agents. For
example, consider how a traditional search agent would be used to
comparison shop for gasoline – it would involve an enormous amount
of interaction by the user. Certainly the driver of the vehicle
cannot engage in an interactive search. In addition, though
passengers may have the time necessary to engage in an interactive
search, the communications bandwidth and the in-vehicle computing
technology is not likely to support these kinds of searches.
The
purpose of this research effort is to develop search technologies
that overcome these shortcomings of existing search agents while
remaining secure. This involves both client-side and server-side
technologies. This effort is focusing on the kinds of domain
specific searches (e.g., restaurants, hotels, gasoline stations)
that are likely to arise when en route. It includes the development
of standards (e.g., for gas stations, restaurants) that will enable
vendors to quickly and securely make all of their relevant
attributes available to these advanced search agents.
Research
on the Market for Secure Mobile Commerce
Security
is not free. That is, in general, secure mobile commerce
technologies will be more expensive than other technologies. They
will tend to require more bandwidth, a more powerful computing
platform, and be more expensive to develop. Of course, these costs
will need to be passed on to consumers.
Hence, the purpose of this research
effort is to understand the market forces involved in secure mobile
commerce.
27.
Recent Developments in Mobile-Commerce:
( courtesy : Nokia)
Send
More Than Just Words
One
of the most recent developments in mobile messaging is known as
multimedia messaging service (MMS). Just as the traditional short
message service (SMS), multimedia messaging provides automatic and
immediate delivery of personal messages. Unlike the SMS however, MMS
allows mobile phone users to enhance their messages by incorporating
sound, images, and other rich content, transforming it into a
personalized visual and audio message.
But
MMS technology offers more than just a broadening of message
content. With MMS, it is not only possible to send your multimedia
messages from one phone to another, but also from phone to email,
and vice versa. This feature dramatically increases the
possibilities of mobile communication, both for private and
corporate use.
Multimedia
messaging reshapes the landscape of mobile communication, making it
more personal, more versatile, and more expressive than ever before.
That's why we're thrilled by it, and we think you will be too. To
see more of the new MMS technology, and to have a look at the
amazing new MMS-enabled mobile phones by Nokia
Content
Although
MMS encompasses a wide range of content types, it is a logical
extension of SMS, making it easily adoptable for today's generation
of mobile users. Another advantage of MMS is that the message is a
multimedia presentation in a single entry, not a text file with
attachments, making it much simpler and user-friendly.
Compatibility
The
MMS standard lists JPEG, GIF, text, AMR voice, and other formats as
supported media types, while unsupported formats are handled in a
controlled way. Like SMS, MMS is an open industry standard, and MMS
messages can be delivered using existing networks and protocols. MMS
is also bearer-independent, which means it is not limited to GSM or
WCDMA networks.
Performance
The
speed of MMS transmission, although quick, is still dependent on the
message size and on the bearer used. However, since the receiver is
not aware of the ongoing transmission before the message has been
delivered, the delay is imperceptible, making MMS as convenient to
use as SMS.
In June 2001, Network for Electronic Transfers (S) Pte Ltd (NETS)
and The Payment Solutions Company launched janusX, Singapore’s
first Internet payment service. janusX enables consumers to initiate
online payments by directly debiting their bank accounts. In March
2002, Green Dot Payment Services and BCS Information Systems also
announced their joint venture to provide an electronic payment
service targeted to be launched by June 2002. As a further step to
enrich the electronic payment landscape in Singapore, the two
consortia announced their strategic intent to interconnect their
networks for the benefit of consumers and merchants. The
inter-connection is expected to be effected by end-2002.
In October 2001, the Infocomm Development Authority of Singapore
selected and awarded funding to four consortia to conduct trials for
mobile payments. The trials, which are set to run from March till
August 2002, will involve mobile phone users initiating payments via
their mobile phones using various technologies such as SMS, WAP,
InfraRed and RFID.
The Singapore Automated Clearing House (SACH) successfully launched
a new online system for electronic payments called eGIRO in July.
The eGIRO system replaces the magnetic tape-based Inter-bank GIRO
system that has served Singapore well in the last 17 years.
eGIRO utilises browser-based technologies to allow banks to send and
receive GIRO instructions electronically through a secured
communication network to SACH. As the instructions will be
transmitted electronically instead of being delivered physically via
tapes and vouchers, shorter clearing cycles will be possible in the
future, resulting in more efficient services for banks’ customers.
TECHNOLOGY
Presence
Technology To Make its Debut Shortly
Even with the extensive choice
communications tools from voice calls, voice-mail, e-mail, instant
messaging, along with a proliferation of devices from cellphones,
wireless PDAs, laptops, and text pagers, it is becoming increasingly
difficult to get in touch with someone.
To simplify the act of communication,
wireless vendors such as Motorola and Invertix Corporation have been
developing what is known as 'presence technology.'
Early versions of the technology that
will notify a cellphone user of the availability of whom they wish
to speak to are expected later this year. For example, via their
cell phone a mobile worker will be instantly notified of the
availability of a colleague before making a call, thus eliminating a
possible trail of voice-mail messages.
In time, presence technology will
offer data that reveals a cellular phone user’s availability
(phone on/off) as well as their location (Are they vacationing in
Hawaii or sitting in a café around the corner), and their mood (Is
this a good time to talk?).
Wireless vendors say presence
technology will empower users to control their communications by
establishing priorities, interests, buddy lists, date and time
blocking as well as filtering through only desired messages and
content to designated devices.
The concept of the presence starts
with the Buddy, an application for managing on-line presence and
availability as well as personal and business communications. This
allows users to selectively ‘publish’ their presence,
availability, and location via multiple devices from PCs to PDAs.
Besides person-to-person
communication, presence technology will also be used to propel
mobile commerce, in other words, facilitating merchant-to-person
communication.
Recent
Developments in Presence Technology
Motorola
and Personality, Inc.
The combination of Personality’s patent-pending presence and
availability management Technology and Motorola’s Messenger System
will enable users of GPRS phones, WAP-enabled phones, and Motorola
two-way pagers to exchange instant messages between any device,
regardless of the platform or wireless carrier. According to the
companies, the technology will provide users with control over how
they are reached and by whom, by applying preferences and rules that
can be customized by each user and changed at will.
Motorola and Personality will
commence testing the system next month.
Invertix
Corporation
Wireless infrastructure software company Invertix Corporation
has added TruePresence™ technology to its IM-Anywhere™ 3G
wireless instant messaging and m-commerce platform. It is available
both as a stand-alone server inside a wireless carrier’s
infrastructure, or as a gateway service for wireless carriers and
m-commerce providers.
The Annandale, VA-based company
describes TruePresence technology as combining network-determined
presence that relays the on/off status of the mobile device and
subscriber-configured availability, such as Available, Away, Busy,
Do-Not-Disturb, and Selective Do-Not-Disturb.
By recognizing the on-line status and
availability of a wireless subscriber, mobile operators and
messaging service providers can provide real time, relevant services
without wasting precious resources attempting to deliver services
when a subscriber is off-line or unavailable.
For more information: http://www.motorola.com/home/
http://www.invertix.com
Mobileinfo
Comments and Advisory: Presence technology,
as a concept, is an enhancement of E911 which just gives you the
location of the caller. We expect that there will be a number of
interesting applications that will emerge out of this. When will
this happen? That is a good question. Anybody's guess, right now.
28.
Predictions
of
Mobile
Commerce:
1.Europe
is likely to lead mobile commerce market
( see http://uk.gsmbox.com/news/mobile_news/all/58708.gsmbox
for further details )
2.
Advertisements are to be upgraded by MMS from SMS
(
see http://www.thinkmobile.com/News/00/66/89/
for further details
)
3.
Mobile
commerce is at the centre of IBM's attention
4.
The Net is nice, but business still is done mostly on a phone
call-by-phone call basis.
(
see http://www.cba.hawaii.edu/aspy/Aspymkfa.htm
for further details )
5.
Mobile Commerce Revenues by Region, 2000 vs. 2005
(in
billions)
Mobile
commerce revenues include retail, travel, paid content and
advertising revenues generated over wireless connections. US and
Japan total included as part of North America and Asia,
respectively. Columns may not add up due to rounding.
|
Region
|
2000
|
2005
|
|
Asia
|
0.4
|
9.4
|
|
·
Japan
|
0.4
|
5.5
|
|
Western
Europe
|
0.0
|
7.8
|
|
North
America
|
0.0
|
3.5
|
|
·
United States
|
0.0
|
3.3
|
|
Latin
America
|
0.0
|
0.5
|
|
Other
|
0.0
|
1.0
|
|
Global
Total
|
$0.4
|
$22.2
|
Source:
Jupiter Media Metrix
A
recent United Nations report (1) has commented that there are nearly
400 million mobile phones in use globally with another 250,000 being
added everyday. Similarly, a 1999 House of Commons science and
technology report (2) predicted that by 2000, 50% of all calls would
be made using mobile phones. Although these figures clearly reflect
the popularity and growth of mobile phones in society, nevertheless
it is important to understand how society has perceived mobile
phones and the impact that they have had on their social
interaction.
The
questionnaire research carried out in Northampton showed that 92% of
people interviewed either agreed or strongly agreed to the statement
that owning a mobile phone is essential for today’s society. The
basis for this opinion was largely due to the mobile phones capacity
to increase accessibility to people, increase safety, being more
personalised and therefore cost effective compared to fixed line
phones and their ability to offer features such as SMS, WAP,
personal organisers, MP3 players etc.
However
although there is a perception of mobile phones as being an
important part of our lives and essential in today’s society,
nevertheless in order to understand the reasons behind this belief,
it is vital to gain a greater understanding of the both the positive
and negative effects that mobile phones have had on social
interaction and how these have impacted societies perception.
5.3 –
Positive impact on social interaction
92% of
people interviewed, either agreed or strongly agreed with the
statement that owning a mobile phone has increased their interaction
with people. This statement is further supported by results that
show that 80% of those people either agreed or strongly agreed to
the statement that owning a mobile phone has increased their
contacts and network of friends. Similarly, 80% of people strongly
agreed that owning a mobile phone has allowed them to keep in
greater touch with friends and family. These results clearly show
that mobile phone have had a positive effect on helping to increase
interaction. One of the reasons for this view was seen through
results which showed that 88% of people who were interviewed said
that their biggest reason for owning a mobile phone was due to the
increased accessibility and interaction that it offers and a feature
defined by Ray Oldenburg (cited in (4) )as “a centre without
physical or geographical boundaries”. Similarly, this increased
accessibility and interaction is not just limited to the voice
communication feature offered by mobile phones but is also increased
through very high use of SMS, with results showing that 72% of
people sent between 41-50 SMS messages a week. This method of
communication and interaction is both cost and time effective which
makes it a very popular tool for interaction.
9 key elements of Mobile commerce:
Ř
Content
Ř Ease of use (easy
navigation within given sites)
Ř Portals and search
engines
Ř Security and payment
Ř Location based
services
Ř Low costs of use
Ř Timeliness (up to the
minute information)
Ř State-of-the-art
handsets
Ř
Personalisation of content
Information about growth of Mobile phones in various
parts of the world (in million)
Region
|
2000
|
2001
|
2002
|
2003
|
2004
|
2005
|
|
North America
|
0.0
|
0.1
|
0.2
|
0.7
|
1.8
|
3.5
|
|
Western Europe
|
0.0
|
0.1
|
0.5
|
1.7
|
4.6
|
7.8
|
|
Asia
|
0.4
|
1.3
|
2.6
|
5.0
|
7.4
|
9.4
|
|
Latin America
|
0.0
|
0.0
|
0.0
|
0.1
|
0.2
|
0.5
|
|
Other
|
0.0
|
0.0
|
0.1
|
0.2
|
0.4
|
1.0
|
|
Global
|
0.4
|
1.5
|
3.4
|
7.6
|
14.5
|
22.2
|
|
US
|
0.0
|
0.1
|
0.2
|
0.6
|
1.7
|
3.3
|
|
Japan
|
0.4
|
1.2
|
2.1
|
3.5
|
4.5
|
5.5
|
|
Global Mobile Commerce Revenues, 2000 - 2005 (USD millions) (10)
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The effect of mobile phones on social interaction :-
Profile of people interviewed :
Average age = 27
Average phone use per week = 2 hours
Network choice: Vodafone (40%), BT Cellnet (32%), Orange
(24%) One2One (4%)
Choice of tariff: Contract (40%), Pre-paid (40%), All in one
package (20%)
30.
Mobile Commerce & its Future
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(This is a phone gun capable of firing four rounds
in quick succession
with a touch of the otherwise standard keypad.European law
enforcement officials — stunned by the discovery of these
deadly decoys — say phone guns are changing the rules of
engagement in Europe.)
“We find it very, very alarming. Hope
this is not the future of mobile” says Wolfgang Dicke of the
German Police.
|
Mobile
communications and the Internet are expected to be the main drivers
of the European telecommunications industry, and there seems to be
no doubt that they have a high influence in changing the face of future
business. New technologies are emerging and enable novel kinds of
value-added services over wireless broadband connections. The
evolving technologies of mobile
telephony promise outstanding opportunities to Mobile
Operators, Value Added Service Providers and Mobile
Device Vendors as well as every business already in e-commerce
or just examining the options of entering this market.
Wireless
access to the Internet is widely available in Japan and throughout
Europe. It will
undoubtedly be the next technology phenomenon in the United States.
The promise of wireless Web service is nothing less than
instant technogratification. It
provides immediate access to up-to-date movie listings and news;
anywhere-anytime access to e-mail; or the ability to check out a
Web site
while traveling. The
growth of mobile e-commerce (m-commerce) will be centered on
financial services, travel and retailing.
Informationweek.com reports that 410 million mobile phones
will be sold worldwide this year, and projects 1 billion mobile
devices will be in use worldwide by 2003.
Vendors are adding wireless capabilities to enterprise
resource planning, customer-relationship management, and other
applications.
WIRELESS STATUS
Issue
# 1.
Wireless devices are in their technological infancy regarding
the handling and display of data.
The personal digital assistant devices will inevitably be
merged with cellular phones.
Issue
# 2. Wireless
networks were designed for 19 kilobits a second and paging
transmissions. These
networks are less intensive and inadequate for Internet data
transmission. The
federal government will have to establish an over-due single
wireless-transmission standard.
Issue
# 3.
Current Web-enabled cellular telephones cannot display Web
sites as they are written, even with the graphics removed.
Cellular phones use a system called WAP, which is
incompatible with the HTML universal language in which Web pages are
written. By contrast,
Japanese Do Co Mo phones use a standard that is a subset of HTML.
Japanese phones can easily display Web page data.
WIRELESS
SECURITY
Many
information systems related articles indicate that wireless security
is at least as good as Internet security.
A good example of this security is exhibited by the Suretrade,
Inc. wireless stock-trading system.
The system has three levels of security which are reinforced
by extensive customer education and by technology that catch
aberrant trading patterns. The
first level is on the wireless device.
A trader must enter a user ID and a password, plus a separate
password to execute a trade. The
trade is then encrypted with a license-free, 128-bit symmetric block
cipher called “Blowfish”. The
digitized transmission is sent to W-Trade Technologies, Inc.
servers, which then relay the trade through a virtual private
network to pass the encrypted transmission through Suretrade’s
firewall. Suretrade
selected W-Trade for its ability to support any carrier network, a
key issue in the United States, where wireless networks may be based
on Code Division Multiple Access, Global System for Mobile
Communications, or Time Division Multiple Access technologies.
Finally, Suretrade’s own systems verify the ID and
passwords before the trade’s execution.
Wireless
computer technology is literally exploding.
Marketers are standing-by to turn the phone screen into a
tiny mobile billboard flashing come-ons for everything from coffee
shops to dog food. Most
marketing plans are in the testing phase and advertising companies
such as DoubleClick, Inc. and Engage, Inc.
are aggressively working to determine how to approach
consumers without annoying them in the process.
The
companies are working to overcome several serious issues.
One involves the cumbersome use of the small buttons on cell
phones. A second issue
is even more serious. Why
would a consumer want to view an advertisement on a phone?
Especially since most people pay for minutes they use on
their cell phones. Are
they willing to spend money to view advertisements?
A third issue deals with security.
Wireless advertising has the potential to cause greater
privacy problems than regular Internet advertising.
Users of the Web on a personal computer have relative
anonymity. However,
wireless service providers know their customer’s names, cell phone
numbers, home or office addresses, and the location from where they
are calling. This
information is a marketer’s dream if the providers decide to share
it with advertisers.
The
wireless (mobile) obstacles are serious, but advertisers are very
excited. Since people
have their phones available at all times, marketers will be reaching
their target audiences in a way one never did before.
Data Corporation estimates that there are 75 million cell
phone users in the U.S., compared with 35 million households that
have internet access via a personal computer.
In addition, 24/7 Media Incorporated, an internet advertising
agency in New York, reported a very promising trial in England with
a soccer Web site. Cell
phone users clicked on the advertisement between 5% and 10% of the
time it was shown. The
typical Web site viewed on a personal computer experiences a low 1%
“click through” rate for the typical banner advertisement.
Perhaps discounted calling plans to people who agree to
receive advertising will be the incentive for mobile commerce
success.
EUROPEAN
AND JAPANESE ADVANCES
The
Europeans and Japanese use their mobile phones like electronic
wallets, purchasing everything form newspapers, wine, parking space,
soft drinks, bank transactions, appliances, and rent payments.
Mobile Commerce in Europe is expected to exceed $45 million
by 2004. The U.S. will
be below $30 million in mobile commerce for that same year.
Thousands of Europeans and Japanese presently receive their
sports scores and stock trading via mobile phones.
They have adapted to cell phones in greater numbers because
they typically travel more frequently in foreign countries that have
varying currency standards and phone standards.
U.S.
consumers are not using mobile commerce as much as their foreign
comrades because the U.S. has lagged behind Europe and Asia in
adopting more-powerful digital systems for cellular phone that make
the transactions possible. While
basic mobile commerce services exist in the U.S. today, including
news flashes and weather updates, few customers have signed-up.
Once outdated analog phones in the U.S. are replaced with
digital versions, data messages will be able to be sent to
facilitate commercial transactions.
Deutsche-Telekon AG is buying the U.S. Company, VoiceStream
Wireless Corporation and is planning a major presence in this
country. Mobile
commerce is the next wave of growth in the electronics industry.
31.
Conclusion: India’s Developments.
1.
Siemens AG is increasing the number of software engineers on its
Indian research-and-development team to take advantage of local
software expertise and is putting the group in charge of developing
new mobile broadband applications for worldwide markets. One
hundred additional Indian engineers will join Siemens' 400-member
team of software developers at the company's R&D center in
Bangalore, India, the German electronics company said Wednesday in a
statement. The center will assume global responsibility for
developing applications, such as location-based services and
multimedia messaging, to run over new third-generation (3G) networks
based on Wideband Code Division Multiple Access (WCDMA) technology,
Siemens said.
2.
The Indian mobile phone market, which is growing by about 500,000
new customers each month, could exceed 50 million by 2005, Siemens
said. Slightly more
than 1% of all Indians, or 13 million people, currently own mobile
phones, according to Siemens. The number of users doubled last year
and is expected to increase by 100% again this year, the company
said.
3.
Around twelve
mobile operators that resulted from India’s decision to restrict
the geographical coverage of individual operators have now started
to merge, resulting in the emergence of large national players (see
note 1 below). With only 0.4 % penetration, plenty of room for
growth exists.
This
information is like a small droplet in a huge ocean when compared to
the information present in the Information Superhighway. This is how
our country India is slowly and steadily progressing to the peak of
Mobile Commerce and e-procurement.
So
let us Indians work together to make India prosperous and rich in
areas of technology. As the great saying goes that “ hard work
never goes in vain ”, our combined effort would make India reach
the peaks of success.
*****
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