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1. What is E-procurement?

 

Many small and medium-sized business owners incorrectly assume they can't compete with national or larger suppliers for purchasing relationships with big organizations such as the companies of RBC Financial Group. Since 1995, the companies of RBC Financial Group have been demonstrating that innovative suppliers of any size can compete with thorough research on our needs, creativity and the use of accessible technology.

Now, there's an exciting new opportunity for potential and existing RBC Financial Group vendors. We are introducing an enterprise-wide eProcurement initiative using a secure Internet marketplace to efficiently manage the purchase of goods and services to all the companies of RBC Financial Group.

Some would say electronic procurement or "eProcurement" is plain old purchasing with a high-tech twist. It offers a lot more advantages and opportunities, though, for both buyers and suppliers.

Basically, eProcurement involves automated purchasing systems using software applications that are "Web" or Internet-based. For example, a common Web browser user can log into an eProcurement system to view vendor offerings and catalogues, and place orders.

That said, eProcurement is a step above the open marketplaces or shopping malls commonly found on the Internet. An eProcurement network typically uses sophisticated technology that provides a secure marketplace, sales platform and transaction tracking system available only to selected buyers and suppliers.

The e-Procurement system chosen for RBC Financial Group is supplied by Ariba, one of the world's leading vendors of secure electronic marketplace technology. This system's features illustrate many of the important advantages and opportunities available to vendors approved for RBC's eProcurement Initiative:

  • Vendors upload a catalogue of goods and services which is seen on the computer desktops of employees throughout all the companies of RBC Financial Group -- an unrivalled selling opportunity in a large organization
  • The eProcurement network provides fast transmission, order tracking and efficient processing of orders and payment of invoices -- no more worries about lost paper trails
  • Employees accessing the eProcurement system can electronically issue purchase orders, route PO approvals, track and record receipt of orders, authorize payments to suppliers, and compile purchasing reports -- often resulting in faster reconciliation and payments.

On this web site, you'll learn more how it will change vendor dealings with RBC Financial Group and what every vendor needs to know to prepare for an electronic purchasing environment.

 

(Downloaded from www.rbc.com ) 

  

2. A Survey on E-procurement :   

B2B e-Procurement Spending

(In billions, estimated or projected; totals may not add due to rounding.)

E-exchange (or e-marketplace) trade is e-procurement conducted through an online market. 

Year >>>

1998

1999

2000

2001

2002

2003

2004

E-exchange

$10.9

$23.0

$73.1

$232.9

$550.2

$1,202.3

$2,704.1

All other

$33.7

$122.0

$329.6

$720.1

$1,638.2

$2,747.5

$4,593.2

Total e-procurement

$44.6

$145.0

$402.7

$952.9

$2,188.4

$3,949.8

$7,297.3

  Source: GartnerGroup 

  • 93% of businesses surveyed recently had revenue growth after joining Internet business-to-business (B2B) marketplaces, with 11% reporting gains of 21% or more, and 65% experiencing cost reductions
  • By 2002, says Forrester Research, 72% of companies polled expect 20%-50% of their sales will take place over the Internet
  • By 2004, according to AMR Research, B2B marketplaces will involve global transactions worth US$5.7 trillion
  • International survey reveals e-procurement early adopters are three times more efficient than late adopting competitors
  • Johannesburg, 30 June 2003] - A survey of major companies in the US, Germany and UK, suggests that early investors in online procurement technology have a competitive advantage.

Organizations committed to an early investment in e-trading and e-procurement technology are benefiting from efficiencies up to three times greater than late adopters, according to a survey from UK-based Benchmark Research Company. Commissioned and funded by Commerce One, the business Internet company, the survey of companies with over 5 000 employees in the US, Germany and UK - across key industry sectors - was conducted during May and June 2002. 

Key global findings of the survey in relation to e-procurement are as follows:

* 63% of high-performing companies have saved between 10% and nearly 50% in procurement budgets, compared to 3% of low-performing companies that have achieved similar savings in the same range.

* 41% of high-performing companies have achieved cost reductions of between 10% and almost 50% in the area of purchase-order management, compared to 4% of low-performing companies that have achieved similar savings in the same range.

* 40% of high-performing companies are making use of auctioning technology to source products and services compared to 12% of low-performing companies.

* 36% of high-performing companies are using e-procurement to manage internal requests for purchase compared to 16% of low performers.

* 27% of high performers have e-procurement or e-trading solutions that can cope with transactions in several different currencies compared to 9% of low performers.

* 10% of employees in high-performing companies request purchases online, via systems linked into a central purchasing department, compared to 2% of employees from low performers. 

There is little doubt that these overwhelming performance gains have been driven by an effective deployment of e-procurement technology. It is only by putting processes on the Internet that companies have been able to achieve a step change in business performance. It is this that has help fuel the success of global high performers. 

Data comparisons for the US, UK and Germany indicate that although the companies in the US have adopted e-procurement technology at a rate similar to those in the UK, they lead in areas such as use of Internet trading exchanges and online auctions. The study suggests that German companies tend to lag further behind in their use of online trading technologies. 

For example, for the companies surveyed in the US, the proportion of overall procurement conducted online stands at 12% in the US compared to 13% in the UK and 7% in Germany. But 38% of US companies surveyed used online auctions compared to 32% in the UK and just 3% in Germany. 

Furthermore, companies in the US appear to be achieving greater cost savings and return on investment through the online administration of purchase orders than businesses in the UK and Germany. Some 32% of US companies were achieving between 10% and almost 50% cost savings compared to 20% of UK companies and 4% of Germany companies. 

Commenting on the survey, Michael Bosman CEO of Commerce One South Africa - Distributor Operations, said: "Organisations that were quick to recognise the advantages of online supply chain collaboration are benefiting from their investment in e-trading and e-procurement technology. We believe that the findings of this study not only reflect the advantages of the technology itself but also the entire process by which high-performance companies are improving efficiencies in procurement. An online approach means that the whole framework of source-to-pay - managing internal customer requests, sourcing supplier and automating payment - can be faster and more cost-effective." 

He drew attention to local early adopters of e-procurement naming companies such as Sasol, Bidvest and FirstRand all leaders in their respective industries in SA. "Sasol has after two years achieved significant cost savings." They have seen a reduction in cycle time from 28 days to 10 days, and 0.5% saving on R7 billion spend estimated saving over the next five years. Other tangible benefits include reduction of their average cost per purchase order from R115 to R45, and they have also had a reduction in account queries from 50% to 5%.  

 

Commerce One South Africa - Distributor Operations

Commerce One South Africa - Distributor Operations is Commerce One's sole distributor and regional MarketSiteTM portal operator in Southern Africa. Commerce One South Africa - Distributor Operations created the first MarketSite portal in the region (MarketSiteAfrica), linking buyers and sellers online and giving them access to global trading. Commerce One South Africa is also a distributor of e-procurement applications and portal solutions.

Commerce One South Africa - Distributor Operations offers a full suite of strategic e-business services including professional services and consulting, value-added services (supply chain management, logistics, financial services and auctions) supplier adoption services, and catalogue content creation and maintenance associated with establishing e-marketplaces. WorldWide African Investment Holdings has acquired a 26.5% stake in Commerce One South Africa, and Calajero 5%.

Commerce One South Africa can be reached at 2711 770 8800 or on the Web at http://www.commerceone-sa.com or http://www.marketsiteafrica.com


Commerce One

Commerce One (Nasdaq: CMRC) is the Business Internet Company. Through its software, services, and global
network of interconnected enterprises and e-marketplaces, Commerce One helps organisations reduce costs and drive productivity by automating business processes between buyers and suppliers. Buysite 6.5 is a e-procurement software developed by Commerce One. Its versions are Buysite 6.5 for Beginners and Buysite 6.5 User Guide to name a few. It starts a requisition, shopping for items, editing, shipping, billing information and submitting requisition for approval. Like Buysite, Ariba is another such software.

 Visit www.commerceone.com for more information.

 

 Benchmark Research

Benchmark Research Ltd is a leading UK based business-to-business market research agency. Founded in 1985, Benchmark specializes in researching high technology markets both in the UK and internationally. Benchmark's experience in researching e-business markets and Internet technology dates back several years. The company also runs one of the largest annual surveys of e-business markets in the manufacturing industry available.

 Visit http://www.benchmark-research.co.uk/ for more information.

 

(Downloaded from www.rbc.com )

3. Company wise case study :

E-procurement at RBC Financial Group :  

Today, the companies of RBC Financial Group are rapidly implementing an electronic or eProcurement system that will greatly increase supply chain efficiencies, reduce costs, centralize supplier information, speed payment of invoices and open up many new opportunities for both suppliers and RBC Financial Group alike.As we move forward, eProcurement capability will be very important for doing business with RBC Financial Group. If you offer high-quality goods and services with top-notch customer service and have or will soon have eProcurement capability, you could be one of the many small, medium and large businesses supplying RBC Financial Group.The companies of RBC Financial Group want to efficiently and cost-effectively buy goods and services, from office equipment to flowers.

We're also introducing existing and prospective vendors to our eProcurement system, which uses inexpensive Internet-based technology to purchase goods and services, track vendors and their offerings, and electronically make payments.This will be an exciting time for our vendors, with many new opportunities to do business not only with RBC Financial Group but also the dozens of other major organizations in Canada and abroad moving to similar electronic purchasing systems.

Electronic procurement is the future. We have already begun implementing our eProcurement system and it's important for potential and existing suppliers to understand how eProcurement will affect supplier relationships. 
You'll find information and tips below on how to assess your capability to meet RBC Financial Group's needs and how to tell us more about what you have to offer.

eProcurement at RBC: Find out what is it and how it works.

Strategic Sourcing at RBC: Important information for potential vendors on how to compete for and win opportunities to become a RBC Financial Group vendor.

Becoming A Vendor with RBC: The first step in understanding what goods and services RBC Financial Group needs and introducing us to your business.

More Information?

As Canada's premier financial institution, our focus is on improving efficiency and performance for all the goods and services we buy while maintaining or improving levels of service, quality, value and technology.

Whether you are a corporation or an entrepreneur, we can show you how you may become a supplier of goods and services to members of RBC Financial Group. 

 

 

 [ PHONE ]

 

You can reach us Toll-Free at 1-800-548-1689.

 

[ MAIL ]     

RBC Financial Group
Strategic Sourcing Group
330 Front Street West, 8th Floor
Toronto, ON
M5V 3B7

4. Businesses Find ROI in E-Procurement Application

Electronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surprise that International Data Corp. (IDC) expects e-procurement application sales to reach $9.7 billion by 2004.

Aberdeen's study found companies that move their purchasing online dramatically reduce costs, shorten purchasing cycles and drive improvements to their bottom line. It also found that new service-based hosted offerings extend the benefits of e-procurement to the broadest audiences.

In both 1998 and 2000, Aberdeen surveyed users of e-procurement systems and collected information on product selection and implementation, as well as actual benefits realized by user organizations. In its report "e-Procurement: Finally Ready for Prime Time," Aberdeen compares the results of research conducted in Nov. 1998 and Nov. 2000, and found consistent savings courtesy of e-procurement.

"Although executives and investors have soured on the promise of other business-to-business technologies, Aberdeen end-user research demonstrates that e-procurement delivers rapid and quantifiable results," said Christa Degnan, research analyst. "Aberdeen expects these benefits will translate into considerable e-procurement market growth, representing more than $9 billion in sales by 2003."

Aberdeen's report documents detailed benefits of e-procurement in the following areas: reduced purchase requisition processing expense; reduced purchase requisition processing time; decreased "maverick" spending; lowered prices of goods paid; and reduced inventory expense.

Based on these findings, Aberdeen estimates that an average midsize organization can expect to save almost $2 million per year through automation in process and product costs.

Large implementation costs and additional maintenance responsibilities were the original barriers to e-procurement implementation. But this has been changed with the arrival of hosted procurement solutions, which allow smaller organizations to benefit from Internet purchasing automation. According to Aberdeen, service-based offerings provide significant benefits over premise-based applications, including reduced deployment cycles; reduced implementation costs; and reduced ongoing operating costs.

Increased demand for high-performance e-procurement applications, especially those that can handle a myriad of mission-critical functions such as strategic sourcing; supplier relationship management; and direct materials procurement, is providing a boost for the e-procurement market. According to IDC, e-procurement application sales, which jumped 167 percent in 2000, will reach $9.7 billion in 2004. By comparison, they were $47 million in 1997.

"E-procurement applications have become one of the most sought-after Internet products by enterprises that want to lower their costs, improve operations through real-time data collection and enhanced workflow, and strengthen relations with trading partners to boost product quality and output," said Albert Pang, research manager of IDC's eCommerce Applications program. "As corporations continue to roll out their B2B strategies with a quick-to-market mentality -- opting for off-the-shelf e-procurement applications to speed implementations -- demand for e-procurement applications will get even stronger."

The competition will be stiff, however. Currently, more than 200 vendors have been shipping e-procurement applications. This number is expected to increase in the coming months as new players enter the market with second-generation software to address requirements from users to automate complex business processes and integrate legacy systems.

The most stringent test for e-procurement vendors, according to IDC, will be brutal market forces resulting from slow e-marketplace adoption, as well as general skepticism over the long-term viability of B2B e-commerce sites. The companies that survive and thrive in the e-procurement market will need to ride the wave of e-procurement adoption among large and small customers, sustain their growth through innovative products, maintain deft marketing maneuvers, and build effective business alliances.

"The real winners will be those that smooth over the adoption of complex technologies while shielding users from the complexities," Pang said.

By Michael Pastore

March 28, 2001  

Related item 

Most business-to-business buyers will eventually move online even though purchasing agents plan to conduct only 20 percent of their transactions via the Internet by 2002, according to research by Jupiter Media Metrix. 

a) B-to-B Buyers Waiting for Vendors to Go Online 

Most business-to-business buyers will eventually move online even though purchasing agents plan to conduct only 20 percent of their transactions via the Internet by 2002, according to research by Jupiter Media Metrix.

The research found that 60 percent of purchasing agents say the chief barrier to buying online is that their preferred vendors do not transact via the Internet. But despite the barriers, Jupiter analysts found that buyers understand the benefits of transacting online and will do so once suppliers meet their product and education needs.

"Purchasing agents understand why they should be using the Internet for their b-to-b purchases, but they're not quite ready to move online. They will get there once suppliers that they currently purchase from move online and educate them on how to use their system," said Jean Gabriel Henry, senior Jupiter analyst. Seventy-one percent of the agents surveyed cite lower product costs as a primary benefit of transacting online while 56 percent cite faster product finds.

Two distinct b-to-b markets will surface, Jupiter analysts found: one for buyers seeking existing suppliers, and one for buyers seeking new suppliers. Sellers will have to target one market at a time because they will have dissimilar needs. 

According to a Jupiter Executive Survey, 55 percent of purchasing agents say a lack of knowledge about Net markets prevents them from moving online. Lack of trust (45 percent) is the next most common reason given for the slow growth of online b-to-b transactions. Jupiter analysts expect sellers will overcome these barriers as agents become more educated on how digital commerce works and more experienced online.

Jupiter analysts also predict that 85 percent of online b-to-b transactions will be made between existing buyers and sellers, compared to 95 percent among offline purchases.

"The market for existing customers will be the bigger opportunity for sellers because they have already established trust with buyers -- many of whom are waiting for their favored vendors to move online," Henry said. "The market for new customers is smaller but will grow over time, largely because Internet search capabilities will assist buyers in finding vendors."

Jupiter advises sellers in the online b-to-b space to address the issues of logistics and education and recognize that most buyers prefer to continue doing business with their current suppliers and they won't transact online significantly without them.

By Michael Pastore

March 6, 2001

Online business trade in Canada is expected to reach $272 billion in 2005, according to Forrester Research, accounting for 18 percent of all business-to-business transactions.

(Downloaded from http://cyberatlas.internet.com/markets/b2b/article/0,1323,10091_706471,00.html)

b) Canadian Firms Seeing Benefits of B2B E-Commerce

Online business trade in Canada is expected to reach $272 billion   (Canadian) in 2005, according to Forrester Research, accounting for 18 percent of all business-to-business transactions.

On a provincial basis, Ontario and Quebec will emerge as online leaders, according to Forrester's report "Canada's B2B Future." In 2005, more than 92 percent of Canada's online B2B trade will occur in the provinces of Ontario, Quebec, Alberta, and British Columbia. "Although only 16 percent of Canadian companies have a clear B2B strategy, they will increasingly recognize the benefits if the Net and come to depend on it to plan, source, distribute, and sell products over the next five years," said James Sharp, Forrester analyst. "Ontario and Quebec will take the lead in online business trade, accounting for C$193 billion of the total C$272 billion in 2005."

Each Canadian province will be led by certain industries toward more widespread adoption of B2B trade. Second only to Michigan in North American automotive manufacturing, Ontario will see C$69 billion of motor vehicle trade shift online by 2005. Twenty-nine percent of Quebec's total online B2B trade will come courtesy of its computing and electronics supply chains. Alberta's online petrochemical trade will hit C$23 billion by 2005, and the rapid adoption of online B2B trade by electronics and automotive firms will account for 45 percent of British Columbia's 2005 online B2B trade.

Canadian online business trade growth will vary across industries, dominated by automotive and petrochemicals. Thanks to tight links with the U.S. auto industry, Canada's automotive supply chain will sell C$91 billion online, with petrochemicals generating C$46 billion. By 2005, 40 percent of Canadian computing and electronics trade will go online, followed by maintenance, repair, and operations (MRO) supply chains, which will account for 24 percent of trade in paper and office products. Shipping and warehousing firms will help drive C$13 billion in online trade by 2005, while food and agriculture face slow adoption with only C$12 billion.

"By 2005, transacting business online will feel as natural as picking up the phone to call a supplier or hopping into a cab to visit a customer," said Stuart Woodring, vice president, research for emerging Internet economies at Forrester. "Astute Canadian executives will recognize the need for a scalable, nonstop e-business infrastructure, as well as the need to react to the unrelenting change pervasive in today's dynamic Internet economy." For its report, Forrester interviewed 50 Canadian executives about B2B e-commerce and analyzed the 13 industrial supply chains that make up the overall Canadian B2B market. eMarketer's "eCommerce: B2B Report" predicts that worldwide B2B e-commerce will grow to $2.7 trillion, an increase from the $226 billion reported at the end of 2000.

As a priority, most companies are planning to use the Internet to strengthen ties with their customers, but supply chain management and the improvement of relationships with key suppliers were also among the top priorities for large corporations' e-commerce strategies. According to eMarketer, most businesses were still considering plans to participate in either public or private Internet exchanges, with several companies planning to do both.

By Michael Pastore

February 6, 2001

Related item: The automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and security issues to move forward, according to the results of a study by KPMG.

(Downloaded from http://cyberatlas.internet.com/markets/b2b/article/0,1323,10091_581201,00.html)

c) Auto Industry Way Behind in E-Business Race

The automotive industry is far behind other industries in terms of  e-business progress and must overcome significant cultural, technological, and security issues to move forward, according to the results of a study by KPMG.

KPMG's global study of automotive leaders from multinational OEMs and Tier 1 and Tier 2 suppliers in the United States, England, Germany and Japan was conducted in October and November 2000. It found a lack of trust between suppliers and OEMs to be holding back e-business progress.

“One of the hallmarks of successful e-business is integration of the value chain," said Brian Ambrose, national industry director of KPMG's automotive practice. "Instead of keeping all your cards close to the vest, share some of what you are holding with your value chain partners. It isn't a zero-sum game where your win is a value chain partner's loss. It can be a win-win game where the whole value chain shares information and objectives."

According to Ambrose, automotive chief executives need to follow two tracks to be successful. They must adopt an e-business vision that encompasses the entire value chain; and second, they can force change in their own organizations by instilling an e-business challenge that touches every employee. In terms of their own organizations succeeding at e-business, Ambrose says progress must come bottom-up, not top down.

"The CEO must challenge its operating units to foster e-business ideas and initiatives," Ambrose said. "It is then up to the CEO and executive ranks to fund those ideas that are warranted and leverage the successful ones, where possible, across the organization."

In addition to the findings of its current B2B E-Commerce study, KPMG and the Economist Intelligence Unit conducted another in June and July 2000 and found the automotive industry trailing six other industries (financial services, chemical, pharmaceutical, electronics, consumer markets, and communications) in terms of e-business progress, measured by advances in technology and to what degree senior management was involved in e-business implementation. The survey found that only 35 percent of automotive senior execs were actively involved in e-business initiatives, which was by far the lowest response of all industries, and quite lower than the cross-industry average of 58 percent.

When asked about the potential barriers to e-business implementation, the executives in the KPMG/EIU survey cited cost (51 percent), followed by the need to re-engineer business processes (47 percent), and the lack of e-business skills (45 percent).

The current KPMG study finds that although technology costs are a factor, many are waiting to see what the competition does.

"Business drives technology," Ambrose said. "It's not the other way around. Automotive companies need to move their business agenda forward, and use technology appropriately to do so. Furthermore, waiting to see what a competitor does is not a sound strategy in the e-business world because those who take a leadership position stand to gain the most in terms of strengthening their balance sheets for acquisitions. Leaders will be rewarded and followers forced to merge."

KPMG's latest study also found that the majority of respondents reported widespread concern about security issues. Respondents cited security as one of the factors prohibiting OEMs and suppliers from swiftly adopting digital solutions.

By Michael Pastore  

January 29, 2001

5. E-Payment technologies in US and Europe 2001

 

Datamonitor''s new report ''ePayment Technology in Europe and the US'' provides research into the global ePayment market and the supporting technologies and services required. Issues of emerging technologies such as mPayments and the need for strong surrounding security are examined, providing you with an essential insight into current and future market dynamics. The topics in this report will help you identify the key short and long-term opportunities in this expansive market: • ePayment technologies today and in the future. Examine the drivers and inhibitors impacting on the market at both a strategic and technological level • eChannel technology uptake. Quantify the continuing growth in PC-based and mobile payment technologies spend • ePayment technology strategy. Identify which kind of payment infrastructures banks and merchants require, and understand how this affects ePayment technology vendors • ePayment technology spending. Gain a complete picture of trends in B2C and B2B ePayment technology expenditure in 8 major European markets and the US to 2005 • Competitive trends. Benchmark your company''s offerings against other major players in the market.

(Downloaded From http://www.researchandmarkets.com/reportinfo.asp?report_id=583) 

 

6. E-Banking Technology in Europe 2001

 

Contains the most up-to-date, detailed research and analysis so far undertaken into the eBanking sector.The Internet is still the strongest growth story in European retail banking, with 35 million customers banking online by year-end 2001 and 75 million by 2005. eBanking must remain a critical area of investment for European retail banks in 2001.Datamonitor''s new report ''eBanking Technology in Europe 2001'', builds on our wealth of research in the European banking and technology markets. With forecasts of eBanking technology expenditure and profiles of nine leading players in the market, this report is your essential guide to exploiting the eBanking opportunity. ''eBanking Technology in Europe 2001'' contains the most up-to-date, detailed research and analysis so far undertaken into the eBanking sector. Use this report to: Gain a full insight into the most recent developments in the eBanking technology market; Consider current and future market dynamics; Identify the key short-term opportunities in this fast-growing sector

(Downloaded From http://www.researchandmarkets.com/reportinfo.asp?report_id=530) 

 

7. E-Advice in Europe

 

Hot on the heels of Open Finance and Account Aggregation, until recently eAdvice has been positioned as the crowning glory of eFinance applications. Indeed, as self-directed investors seek to navigate rough waters during the current downturn in the financial markets, the business case for eAdvice only seems to have been reinforced. However, nascent technology, a squeeze on new Internet investment, unproven ROI and a vendor market populated almost entirely by start-ups all mean that the momentum that has built up behind online advice is in danger of ebbing away. This brief analyses the business case for eAdvice, the development of eAdvice technology and the future outlook for eAdvice investment. The main focus of this brief is on the European market, although many of the points contained within the analysis are equally relevant to the US market.

(Downloaded From  http://www.researchandmarkets.com/reportinfo.asp?report_id=710)

 

8. Core systems update

 

This brief provides an update of market developments in the core systems space since 1999 (and Datamonitor’s report on Core Systems Technology, 1999 to 2004). It considers how technology and business strategies have evolved in response to further consolidation, the rise and fall of eDelivery and the impact of the slowdown in the retail banking industry. Addressing both bank and technology vendor viewpoints, it analyses and highlights future opportunities and best practice in the short and longer term

(Downloaded From http://www.researchandmarkets.com/reportinfo.asp?report_id=712)


9. Financial Services Technology in Asia-Pacific

 

The financial services technology space in Asia-Pacific will be a $35 billion revenue opportunity by 2005, driven by expansion in the emerging Chinese and Indian markets as growth in Japan stagnates. To capitalize on this opportunity, it is essential that vendors develop localized offerings and target the rapidly expanding life and pensions sector. ‘Financial Services Technology in Asia-Pacific’ is the first in a series of analytical reports exploring key technology trends in Asia-Pacific financial services. The report aims to succinctly conceptualize key business and technology pressures and to identify and quantify the trends in technology utilization. Through the analysis of the technology market by geography, vertical market sector, source and activity, the report provides analysis of the market at a micro level. Country Coverage: Australia, China, Hong Kong, India, Japan, Singapore and South Korea.

(Downloaded From http://www.researchandmarkets.com/reportinfo.asp?report_id=720)

 

10. Billing and CRM

 

Datamonitor believes that the key CRM and IP billing vendors are starting to merge in an effort to extend their offerings and to expand in adjoining areas. This is already apparent in the telecom sector, where all the key billing and CRM companies are strengthening their alliances and a few, such as Amdocs and Convergys, have already acquired new companies. This trend could eventually spread to other vertical sectors such as the utilities sector, as energy companies have similar billing and CRM needs to telcos. Although the CRM and billing markets differ greatly in nature and structure, key players in both markets are currently building bridges between the two. High-end CRM vendors (Siebel, Convergys and Clarify) and top IP billing players (Amdocs, Portal, Convergys) are gradually converging as the CRM and billing overlap becomes greater and as CRM solutions offer a greater degree of integration with billing solutions. However, the two markets and solutions seem to have irreconcilable differences, which will make bundling the two types solutions a challenge very few vendors will be willing to take on. The other difficult challenge for both CRM and billing players is to find a match, which will ensure their positioning in either market. As a result, it is unlikely that crossing the border from billing to CRM will be an easy move for most companies, even though extending offerings in this direction makes perfect sense for many vendors. This brief explains the current issues related to the telecom billing software market and the recent trends suggesting that CRM and billing may be merging. 

 

11. The E-Banking vendor market: a new genera

 

The European eBanking technology sector is now a $2.7bn market. To take advantage of key growth opportunities, it is essential for vendors on both sides of the Atlantic to establish enterprise credibility and understand the eBanking business case.tion emerge?

 

12. Global E-Financial Services and distribution channel vendors 

The distribution channel / eFinancial Services vendor market is approaching a shakeout. Expertise in a single channel, line of business or application is no longer enough to survive. In order to win FSI mind share and counter the threat of a takeover, it is critical for vendors to develop and maintain best-of-breed capability across a diverse application portfolio. This executive report analyzes how effectively vendors are facing up to this challenge. The report offers an analytical update of the global distribution channel vendor / eFinancial Services vendor market in three major geographic regions: Europe, the US and Asia-Pacific. It: ?begins with an investigation of key channel and eFinancial Services developments in the financial services sector; ?goes on to examine how effectively vendors are formulating their strategies in order to respond to these trends; ?details how vendors need to develop their strategies in order to build or maintain a market-leading position, with Datamonitor’s view of the best-positioned players. 

13. Kiosks and ATMs: Servicing on the run 

This brief will explore the kiosk and ATM market, discuss a number of initiatives that kiosk and ATM vendors and end-users are taking, and the drivers of end-user demand. In addition, it will consider the place that kiosks occupy within the wider CRM space, the growing importance of integration and the implication it has for market dynamics. Particular attention is paid to the current need for end users to web enable kiosks as a means of driving revenues and providing greater services to the consumer.

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=691) 

14. Sources of Product Information for E-Procurement Applications

 

Product information content is the descriptive, pricing, availability, and other attribute data that describes goods and services. E-procurement systems, including Web-based indirect purchasing systems, facilities management systems, and retailer/distributor inventory management systems, critically rely on product information from suppliers. Without this information, these systems will not work (and, to make the point, are not worth the investment of capital).

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=117)

 

15. Applications

 

a) E-SME Banking

 

As growth in the retail eBanking, eInsurance and eWealth Management markets stagnates, development of a credible eSME Banking proposition is emerging as the next eFinancial Services growth area for leading commercial banks. Competition in the space is becoming more intense, meaning that banks will look to significantly extend their core online banking functionality and move away from a generic portal-driven offering. However, packaged vendors must beware: whilst leading eFS vendors are well positioned to exploit growth in the US, IT development in Europe is likely to remain in-house driven.

 

b) E-dvice in Europe

 

Hot on the heels of Open Finance and Account Aggregation, until recently eAdvice has been positioned as the crowning glory of eFinance applications. Indeed, as self-directed investors seek to navigate rough waters during the current downturn in the financial markets, the business case for eAdvice only seems to have been reinforced. However, nascent technology, a squeeze on new Internet investment, unproven ROI and a vendor market populated almost entirely by start-ups all mean that the momentum that has built up behind online advice is in danger of ebbing away. This brief analyses the business case for eAdvice, the development of eAdvice technology and the future outlook for eAdvice investment. The main focus of this brief is on the European market, although many of the points contained within the analysis are equally relevant to the US market.

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=710)

 

c) Core systems in European Retail Banking 2001-2  

INTRODUCTION: The European core systems market is dominated by the dynamic between internal and external core systems spend in banks, with large retail banks still focusing on internal development. However, the stage is now set for a shift in the balance between internal and external spend.

SCOPE OF THIS REPORT: The report covers the European core systems market examining the interaction between business, technology and implementation issues for retail banks. The core systems market is sized in eight countries or regions: Benelux, France, Germany, Italy, Nordics, Spain, Switzerland and the United Kingdom.

REPORT HIGHLIGHTS: While the packaged core systems market for top-tier European banks will not unlock until 2004-2005, core systems vendors will be hard pressed to prove their case and build up credibility by then.

KEY REASONS TO BUY THIS REPORT: Understand the interaction between the drivers in the core systems market. Identify key market opportunities for packaged core systems, both for short-term gains and long-term growth. 

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=591)

 

d) Mobile Field Service - evaluating the business case 

Introduction: Much focus in the mobile application space has been on mobile sales force, but mobile field service is where the market is currently at. The justification for implementation of a mobile field service application cannot simply be considered in terms of tangible cost-savings; intangible benefits play an equal part.

 Datamonitor delineates a framework for the evaulation of solutions and goes on to assess the competitive landscape. Scope: * The Business Case: Datamonitor sets out a framework for assessing the fiscal qualitative and quantitative effects of tangible and intangible benefits * Competitive Landscape: analyses market entry from 6 sub-markets and compares in detail the strengths of Oracle, Peoplesoft, SAP and Siebel. Report Highlights: Application vendors must realize that partnership strategies will necessarily remain very fluid over the next two years. While partnerships are currently imperative in order to secure access to potential customers, vendors should be wary about contractual obligation regarding joint activities, slush funds etc in the short term. Mobile field service solution vendors must be aware that ROI alone is not enough! While ROI has become a hackneyed phrase, financial justification is a sales pre-requisite. However, there are intangible elements to solution benefits, as well as a ''must have'' imperative, providing immeasurable competitive advantage. Vendors must be prepared for another 6-9 months of bleak IT spend. The mobile solutions market has suffered a sluggish start for a number of reasons. Those solution / middleware vendors relying on funding until they break-even had better have their finances in place for some time to come, as the market braces itself for a lack of end-user investment and continued supplier consolidation. Reasons to Purchase: * Learn how to justify the business case for mobile solutution implementation beyond simple ROIs * Discover the relative sizes of mobile solution sub-markets including spend on devices, infrastructure, licensed middleware and integration services * Assess the relative strengths and weaknesses of partnering strategies within the current market, including those of 4 key vendors. 

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=792) 

e) Global Personalization Technologies

 

In-depth analysis of the development of the personalization market in North America, and in 7 European countries, across 11 vertical markets. Personalization is a business strategy that is greatly benefiting from the growth of the Internet and technological developments surrounding the flow of information between companies and their customers. Applications for personalization are multiple; it can be used to channel marketing, sales, service and media information. Personalization technologies can dramatically enhance the understanding a business has of its customers while improving their experience online. Datamonitor''s report ''Global Personalization Markets: Making one-to-one a reality'' examines the opportunities and potential that exists in this industry. It provides the reader with in-depth analysis of the development of the market in North America, and in 7 European countries, across 11 vertical markets.

 

(Downloaded from http://www.researchandmarkets.com/reportinfo.asp?report_id=569) 

f) Sales Automation Software

Sales automation software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs, or choose from among the increasing number of sales automation software products, such as Interact Commerce's ACT! and GoldMine Software's GoldMine. Sales automation software is sometimes called sales force automation (SFA) software, and sometimes called customer relations management (CRM) software.

Sales automation packages typically include a Web-ready database, an e-mail package, and customizable templates. A three-tiered architecture is typically used to separate the database, server, and application to reduce programming demands on clients. A module-based design is generally used, to allow users to customize the package to suit their needs.

In August 2000, Oracle released a free CRM software package, OracleSalesOnline.com which makes information - such as contacts, schedules, and performance tracking - available online through the included database program. The package is designed for medium-to-large enterprises with mobile work forces. All data and storage are based at an Oracle facility, similar to the application service provider (ASP) model, which means that data can be accessed from any Internet connection and that the client doesn't need special hardware or software. The Oracle package also includes online staff training.
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g) CRM 

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.

According to one industry view, CRM consists of:

  • Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team.
  • Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)
  • Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
  • Providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.

CRM has a close link to e-procurement. The idea of CRM has been adopted in the electronic systems, which has ultimately benefited procurement.

16. Who can use E-Procurement ?

E-Procurement Applications Have Appeal, but for Different Uses

Companies are willing to adopt e-procurement applications, but corporate needs vary.

 

E-procurement applications are not yet providing a "one size fits all" solutions, say analysts with IT market analysis firm IDC. Companies are beginning to see the benefits of automated management of e-procurement processes, but their needs vary greatly.

Many companies prefer to develop their own procurement strategies, according to the results of IDC's eProcurement Applications User Guide. However, more than half are willing to access e-procurement applications from a service provider or buy a software package.

Vendors will face serious challenges, though. Companies evaluate, plan, and deploy e-procurement products quite differently. The variations in IT user requirements mean that no application on the market today is going to work for everyone. Buyers still have to do a lot of customization to leverage the product effectively.

In addition, businesses are taking very different views on how the products will help them cut costs and increase operational efficiencies. Through the middle of 2002, companies using e-procurement applications will focus mostly on indirect materials purchases. However, travel and human resources services are also high on the purchase list, followed by direct materials.

The top reasons for outsourcing online procurement include transaction security, customization capabilities, and low up-front IT investments. When asked about the applications they're using, customers reported they are least satisfied with customization capabilities, implementation time, and integration with legacy applications.

(Downloaded from http://mobilebusinessadvisor.com/doc/08378)

 

17. E-Procurement Applications: Industry Forecasts for 2003/4
By IBC Staff
Jun 13, 2003, 14:14

A wide range of eProcurement applications are tipped to be some of the hottest areas of IT investment over the next twelve months, according to findings from the latest eWorld Technology Investment Survey 2003/4.

Earlier this year, eWorld conducted nearly 600 interviews with senior decision-makers from the UK’s leading organisations – exploring their IT purchasing plans to identify the key technology growth areas for the next year.

eProcurement and supplier management technologies scored consistently highly on investment plans across nearly all industry sectors, with more than two-thirds (68.1%) of all respondents planning to invest in one or more of the following areas in 2003/4:

1) eProcurement (48.3%)
2) Supplier Integration (36.3%)
3) Online Catalogues (35.8%)

In several sectors, these projections were even higher, with adoption in financial services organisations presenting the only major weak spot.

The four most significant sectors for investment in eProcurement and supplier management applications during 2003/4 were as follow:

1)Government & Public Services (total = 92.7%)
2)Manufacturing & Construction (total = 80.1%)
3)Retail & Distribution (total = 76.1%)
4)Telcos & Utilities (total = 75.7%)

The findings of the survey represent positive news for a group of new technologies that are rapidly gaining widespread recognition and adoption, as an increasing number of success stories emerge.

eWorld Purchasing & Supply will be educating hundreds of senior executives about the benefits of adopting new technologies in this area on 23rd & 24th September at the New Connaught Rooms in Central London.
For more information - visit www.epurchasingandsupply.com

© Copyright 2003 by IBC

18. What the experts say?

E-Procurement Applications Have Appeal, but for Different Uses

E-procurement applications are not yet providing a "one size fits all" solutions, say analysts with IT market analysis firm IDC. Companies are beginning to see the benefits of automated management of e-procurement processes, but their needs vary greatly.

Many companies prefer to develop their own procurement strategies, according to the results of IDC's eProcurement Applications User Guide. However, more than half are willing to access e-procurement applications from a service provider or buy a software package.

Vendors will face serious challenges, though. Companies evaluate, plan, and deploy e-procurement products quite differently. The variations in IT user requirements mean that no application on the market today is going to work for everyone. Buyers still have to do a lot of customization to leverage the product effectively.

In addition, businesses are taking very different views on how the products will help them cut costs and increase operational efficiencies. Through the middle of 2002, companies using e-procurement applications will focus mostly on indirect materials purchases. However, travel and human resources services are also high on the purchase list, followed by direct materials.

The top reasons for outsourcing online procurement include transaction security, customization capabilities, and low up-front IT investments. When asked about the applications they're using, customers reported they are least satisfied with customization capabilities, implementation time, and integration with legacy applications.

 

19. An Overview Of E-Procurement :

By NIIT Ltd.  

a) Summary

NIIT's eProcurement.Net solution enables organizations to rapidly deploy B2B electronic Procurement Solutions addressing Enterprise wide purchasing needs of its users. The promise of eProcurement.Net includes significantly reduced maverick buying; easier integration with Suppliers' systems; reduced cycle time and cost; and above all, a far better control on indirect spend. The use of Microsoft .NET Platform, including the Microsoft .NET Framework and Visual Studio .NET helped us achieve reduced time to market, enhanced performance and increased scalability & robustness of the application. Built on .Net technology, its component based architecture supports open standards and is extensible and scalable.

" Built using VS.Net and .Net Enterprise Servers, NIIT eProcurement.Net creates an internet enabled solution which streamlines the strategic procurement process for enterprises and is a source of sustainable competitive advantage. "
 

b) Situation

e-Procurement solutions and services significantly increase purchasing efficiencies and reduce cost of acquisition and ongoing management of business expenditures. However to fully deliver on its promise, e-Procurement systems have to address the following challenges:

c) Integration

The eprocurement system should integrate with the buyer's back-end / Enterprise Resource Planning (ERP) systems to tie in procurement with the rest of the organization's business processes. It should support integration with suppliers having different levels of IT infrastructure ranging from minimal to extensive ERP systems.

d) Changes in business rules

The eprocurement system should be flexible enough so that changes in the business rules can be implemented without making significant changes in the application. Every implementation of eProcurement solution requires changes in the work flow. Most current eProcurement solutions require substantial development effort to handle changes in business rules.

e) Supplier Enablement

The need for effective supplier enablement is a recurring theme throughout all e-procurement activities. The ease with which suppliers can receive / exchange documents such as product catalogs, purchase orders, invoices etc , are key to the success of the eprocurement solutions. An effective e-procurement solution provides greater access and easier connectivity to suppliers. Lack of connectivity with suppliers diminishes the relative value of a solution for the buyer Enterprise. Therefore, companies must select the tools and technology providers to make supplier enablement a reality.

f) Time to Market

In today's highly competitive market conditions, organizations need a platform which would support rapid application development and reduced development cost.  


g) Performance & Security

There is an ever increasing demand for building robust and scalable applications / solutions which deliver high performance under heavy load conditions. Robust security is crucial for security is crucial for success of all eProcurement applications.

h) Architecture

Companies looking to implement an eprocurement solution look for a flexible architecture that can withstand the rapid change and market consolidation characteristics of the expanding digital market space.

i) Solution


To overcome the challenges faced by an eProcurement solution, NIIT decided to implement the solution on Microsoft .NET technologies. Built using Visual Studio .NET, our solution leverages the native support for XML in .NET Framework as a means of data interchange between applications. .NET platform not only significantly simplifies the integration of the eProcurement solution with the buyers as well as suppliers systems but it also provides significant improvements in developer productivity, system reliability and performance, leading to increased customer satisfaction and lower cost of ownership.

NIIT's eProcurement solution is based on scalable n-tier architecture. The presentation tier is based on ASP.NET, a key component of the .NET Framework that enables developers to build powerful Web applications using server side controls. The user interface is created using the new Web Forms designer tools in Visual Studio .NET, which enable developing Web applications using the same powerful form-based design techniques traditionally employed for building Client Server or desktop applications. This helped us in building pretty complex user interfaces which would not have been possible with existing ASP technologies. The fact that ASP.Net uses compiled code rather than interpreted code has significantly increased the performance of the application. In addition to this, caching features of .Net also helped improve performance significantly.

The business logic is encapsulated in components which are created using the VB.Net. For data access, eProcurement.Net is using ADO.NET to read and write data from the SQL Server 2000 database. ADO.Net makes storage and retrieval of data from multiple data sources much easier.

For an eProcurement system the value is directly linked to the number of suppliers connected to the system. Hence we didn't want to force our trading partners with the format of data exchange, which would increase the implementation time and the adoption life cycle of the system. BizTalk Mapper allowed us to map different schemas of suppliers into schemas required by our system. Hence the supplier does not have to change the format of his schema, there by improving the acceptance of the system by the suppliers.

eProcurement systems handle large volumes and value of transactions. Therefore it is imperative to ensure the successful delivery and transmission of messages between discreet systems. By using BizTalk Server we ensured the peace of mind for our customers as it addresses security concerns by supporting public-key infrastructure, digital signatures, and encryption. It also offers support for Secure/Multipurpose Internet Mail Extensions (S/MIME) versions 1.0, 2.0, and 3.0, plus a pluggable architecture for third-party security products which can be used by the client for enhancing security.

With acquisitions and merger becoming the order of the day, frequent changes in the business rules can't be ruled out. We wanted to provide flexibility to our clients so that change in the business rules could be incorporated without tinkering with the implementation. BizTalk Orchestration Designer provided visual tool which allowed business analyst to map the business process easily. This also meant that a change in the business rules doesn't automatically lead to changes in the implementation.

Stored Procedures have been used extensively and the single, integrated IDE of VS.Net made it easier for our team to develop and debug across the multiple tiers specially the database tier of our solution.

j) Benefits for Company

The .Net framework was a natural choice to address the limitations that we had in our existing eProcurement solution on the Windows DNA architecture.

Integration: The extensive support for XML and XML Web Services in VS.Net helped us implement Supplier Enablement, a key feature of eProcurement.Net. Our product integrates seamlessly with the existing backend systems of the buyer as well as the suppliers.

Time to Market: The key to the success of eProcurement.Net solution was reduced time to market. With .Net rapid development platform and cross language support, we were able to achieve this goal.

Performance: The fact that ASP.Net uses compiled code instead of interpreted code helped us achieve high performance. In addition to this, caching features of .Net also helped improve performance significantly.

.Net provided an application execution environment that manages memory, addresses versioning issues, and improves the reliability and scalability of our application.

Security: Security is an integral to the eProcurement.Net application. It uses the inherent security features provided in .Net such as Code Access Security to secure the application.

Changes in Business Rules: .Net provided us with tools to rapidly model and design strategic business processes. It provides flexibility in implementing workflow between applications and organizations.


k) Benefits for Development

The .Net Framework provides a set of base classes which helped expedite the development process. The concept of Namespaces helped us in managing and grouping classes better. The inherent support for Security, caching, garbage collection, memory management in the Framework helped the developers focus on coding rather than worrying about the plumbing required for achieving the same. The separation of HTML from the presentation logic allowed the graphics designers to work along with the developers thereby reducing development time. VS.Net allows access to all enterprise servers from within the IDE thereby improving team productivity. VS.Net makes made the creation and consumption of web services a breeze. Similarly Mobile web forms helped support mobile devices with little or even zero extra development effort.
 

l) Benefits for Customer

The company implementing eProcurement.Net solution will harness the following benefits:

Simplified Procurement Administration

  • Automate and streamline the purchasing process through purchasing limits and approval routing workflow
  • Give employees easy access to the products and services they need
  • Expedite the purchasing process by delivering personalized content
  • Create an open organization by delivering complete requisition and order visibility and tracking

Accelerated ROI

  • Reduces administrative costs by eliminating paper based transactions
  • Standardize supplier relationships and leverage economies of scale
  • Reduces the cost of purchasing by handling the process online
  • Decrease catalog search and order execution time
  • Improve employee productivity by streamlining and automating the purchasing process
  • Eliminate maverick buying
  • Reduce order entry errors

Supplier Enablement

  • Seamless Integration with supplier's back-end systems
  • Support multiple catalog and PO formats of the suppliers

Deliver Scalability and Performance

  • Support growth in transactions, users, order processing and content
  • Support large product catalogs
  • Handle large volumes of transactions
  • Support large number of suppliers

 

Omni 3600

20. What  is  Mobile - Commerce ? 

Mobile Commerce: New Opportunities for Business Growth

Every five years or so, a technology wave emerges that has major transformational power for business. If we look backward to the 1980s, these waves are easily defined in hindsight: the personal computer and the advent of local area networking. In the 1990s, the two transformational waves were client server computing and then the Internet: the granddaddy of all waves to date.

Each of these waves shared several characteristics. Their underlying technologies existed for some time; however, corporate use of the technology was initially unplanned, often driven by “maverick” departments or individuals operating independently of corporate strategy or the technology organization. Early pilot projects were attempted without underlying business cases. Few people concerned themselves with ROI or payback analysis of the projects enabled by these new technologies. Development of a consistent business and technical architecture occurred later, rather than at the start of the adoption cycle. Internal technical competencies and infrastructures were developed late, often exposing the business to risks stemming from unmet customer expectations.

Initially, these technologies were viewed in a bi-polar form: some saw them as threats to the business, others viewed them as key ingredients in streamlining the business’ operations, or even as enablers of new business models.

Today, we are at the beginning of another new technology wave, one built on mobile and wireless technologies. This wave shares all of the characteristics of the former waves, and corporate adoption seems to be following the same flawed, unplanned track it pursued with the earlier waves. It is time to take a different approach.

Mobile and wireless commerce is the ability to conduct business transactions while on the move, including selling, buying, communicating and sharing information. It includes the enterprise applications required to maintain relationships and process information by means of remote devices.

Starting out, one myth needs to be debunked. Mobile and wireless technologies are not new. Many of the base technologies have existed for over ten years, mostly in less visible backoffice applications like bar-codes and remote data capture. Like technologies in previous waves, they have matured while converging and creating new opportunities for business application.

Like earlier technology waves, mobile and wireless computing has often come into the enterprise through the efforts of an innovator or early technology adopter. Most of the solutions deployed have been for personal benefit: contact management, calendering, and email. While this form of adoption gets users comfortable with new technologies, it does not address business value in any significant way. The opportunity to enhance business value through operational cost reduction, productivity gains, increased customer satisfaction, and through new revenues remains unfulfilled.

cover PCS Phone LG LX5350

In earlier technology waves, building solid business cases for technology investments was usually not done. Without a business case, investments can not be managed effectively, project priorities established, or accountability created. Early mobile and wireless projects have too often shared this characteristic with earlier waves.

Lessons learned should be applied to mobile and wireless. There should not be much doubt that these technologies will be transforming: the benefits are relatively incontrovertible. Shifting the computing platform from the office PC to the mobile worker benefits both the organization and the worker. The trend toward remote and mobile workers is clear, it could be a population of nearly 40 million users in the U.S. alone in the next five years. Today, 28% of U.S. workers are mobile and the population is spread evenly on a percentage basis in both large and small companies.

The benefits offered by mobile and wireless computing are based on these critical factors:

  • Location: the ability to perform work where the person is, or should be, instead of from the office or where the PC is. Location has major benefits for those in sales, business development, and field service positions, allowing them to serve the customer from the customer’s place of business. This has a major effect on customer satisfaction as well as internal productivity.
  • Personalized Content: the delivery of relevant data and information to support the performance of processes and tasks. Content extracted from the core enterprise processing systems, like inventory availability, customer account data, and product specifications, can greatly enhance both the customer and supplier-related processes of the business.
  • Time: The real-time delivery of content to collapse process cycle times. Many business processes have significant latency, where transactions are sitting in queues waiting for attention. Making data available in real-time through mobile networks can collapse process times, reducing costs and handoffs, and improving accuracy and reducing errors.
  • Mission: the ability to support corporate goals and personal goals at the same time. The combination of corporate and personal missions has the potential of improving corporate performance while benefiting employees as well. Reducing paperwork through online mobile data entry has operational benefits for the enterprise, and leads to increased employee job satisfaction as well.

If you are now at least willing to consider the potential benefits of mobile commerce, let me now share a three-step best practice approach based on lessons learned from personal experience with earlier technology waves.

Being interested in mobile commerce is important, but knowing what to do first is more important. Most organizations do not have a methodology for conducting opportunity assessments. An opportunity assessment initially should prioritize business processes that are the best candidates for mobile and wireless technologies based on several factors, starting with the value of the process to the business (number of workers, average time spent, cost per hour, yielding a high- level annual process cost). After process costing has been completed, the processes need to be evaluated against the mobile characteristics described above: location, content, time and mission.

In a typical organization, there are often 80-100 candidate processes for mobile enablement. The opportunity assessment should generate a Top 10 list, based on the process value (cost) and mobile triggers. This exercise will help establish project priorities across many potentially competing investment scenarios.

Once an opportunity assessment has been completed, the organization should conduct a mobile readiness assessment. This assessment helps management understand their organizational readiness to take on new mobile and wireless technologies. It should cover activities ranging from internal education to development of business cases, assessment of strategic fit, and development of business architectures and support systems as well as technology architectures and operational platforms. It measures organizational competency to undertake a mobile initiative.

With both assessments completed, two critical questions have been answered: “What to do” and “What do we need to get ready to do it.” There are tools available in the marketplace to enable these answers in a time and cost-effective manner.

The third, and last, start-up issue relates to designing a mobile and wireless pilot project. If you have completed both the opportunity and readiness assessments, you now have the base for a pilot project. These assessments have helped you set expectations and operational and financial goals of your pilot project. Best practices relating to mobile pilot projects also include: managing your pilot for a short-term payback (ideally 12-18 months maximum), avoiding hardware and software and network integration issues by looking for suppliers who will take on the integration challenges for you (this allows you to concentrate on the business processes), managing risk by dealing pro-actively with security concerns, understanding cultural and training issues, and focusing on getting a return-on-learning (ROL) from the pilot.

It is not too early to start your planning around mobile commerce. Some are calling it “pervasive computing,” so sure are they that it will transform business. Following best practices in assessing your opportunities, your readiness, and designing pilot projects for maximum learning are all important keys to success. 

21. Some  FAQs  on  Mobile-Commerce 

     

Nokia 6310              Nokia 7650                               Nokia 9290                                    Nokia 7210

 Wallet Application 

1. What is the wallet application?

The wallet is an application inside a range of Nokia mobile phones that enables consumers to get easy access to mobile services and to make convenient online mobile transactions. In the wallet, consumers can store sensitive personal information, such as payment and loyalty card details, delivery addresses, and notes, as well as service profiles.

For instance, when logging into a mobile service that requires user name and password-based authentication, the consumer can fetch the needed information from the wallet instead of memorizing it and entering it manually. In a similar manner, s/he can easily retrieve payment card details and possibly a delivery address when making an online purchase. All the data in the wallet is encrypted and behind a wallet PIN code.

The wallet application is based on existing open technologies and specifications: Wireless Application Protocol (WAP) and Electronic Commerce Modeling Language (ECML).

2. What is ECML?

ECML stands for Electronic Commerce Modeling Language. It is a specification, developed and maintained by the Internet Engineering Task Force (IETF), that provides a standard set of hierarchically organized, payment-related information fields in an XML syntax that will enable automated software, such as mobile phone wallets, from multiple vendors to supply and query for needed data in a uniform manner.

Electronic commerce frequently requires a substantial exchange of information in order to complete a purchase or other transaction. With ECML, this task can be more easily automated. Wallet software based on ECML can assist in conducting online transactions by storing billing, shipping, payment, preference, and similar information, and by using this information to automatically complete the data sets required by interactions.

ECML is an existing Internet standard, already commonly used in online shopping. Thus, Internet merchants can easily adapt their e-business to the mobile context.

ECML is a structure, not a protocol. It is security-mechanism independent and can be integrated to other transaction protocols and security elements when available. For more information, please see http://www.ietf.org/ and Mobile Commerce Documents.

3. How can the information be inserted into the wallet?

The user can either enter information by keying it in manually or alternatively can receive card details from the service providers over the air (OTA).

4. How to use wallet for payment

  1. First the consumer browses a merchant's online service and selects the items to buy.
  2. To pay for the purchases, s/he selects wallet payment and receives a payment request, i.e., a payment data form that must be filled in.
  3. When the cursor is in an empty field of the payment request, the consumer goes to the Options menu and selects Use wallet. With the new advanced version of the wallet application, first introduced in the Nokia 6220, the browser can detect ECML fields and automatically prompt the mobile user Use wallet? To get access to the wallet application, s/he needs to enter his/her wallet PIN code.
  4. The consumer then selects the payment card s/he wants to use. S/he is directed back to the browser and can check the information that has been entered into the form before accepting the order.
  5. In case of a high-value purchase, a merchant may require the consumer to digitally sign the payment. After accepting the order, the consumer receives a signing request and can sign the payment with his/her personal digital signature PIN. That requires a security module (SIM/WIM) in the terminal.
  6. The merchant sends the consumer an acknowledgement or a digital receipt of the successful payment.

5. How secure are the wallet and online payments?

The data stored inside the terminal is encrypted and protected with a special wallet PIN code, which is used to allow the user access to the application.

Also, the WAP security elements that provide higher session security can be used alongside the wallet application in services that require a high level of security. Wireless Transport Layer Security (WTLS) in WAP 1.x compliant phones and Transport Layer Security (TLS) and Secure Socket Layer (SSL) in WAP 2.0 compliant phones are used for server authentication and data encryption, whereas Wireless Identity Module (WIM) is used for digital signatures enabling authenticated payments.

With server authentication and digital signatures, mobile transactions are even more secure than transactions on the fixed-line Internet.

6. What happens if the user forgets the wallet code?

If the user keys in the wrong wallet code five times, the wallet will be blocked for five minutes. If s/he forgets the code, the wallet information can be reset with a general security code, which the mobile user can find in the phone's user guide. (Note: The user then loses all the information contained in the wallet.)

7. What does the wallet require from the merchant?

In order to make online purchases convenient for consumers, merchants need to define the data fields that the consumer has to fill in according to ECML. Many Internet merchants already use ECML forms in their Internet services. There are no changes necessary between the merchant and the acquirer bank, which makes it very easy for merchants to adapt their Internet business to the mobile world.

8. How do different parties benefit from the wallet?

The wallet application greatly enhances the mobile browsing and purchase experience by providing secure storage for personal information, such as service access cards and payment card details, and an easy means to use it when online. Consumer convenience is a key driver for mobile commerce and that is exactly what the wallet provides.

In brief, for consumers, the wallet offers:

  • Protected storage inside the terminal for private information
  • Easy access to services that require a user name and a password
  • Convenient way to fill in data forms without keying in the information manually
  • Additional payment options
  • Feeling of being in control of his/her own data
  • Easy-to-use application with a familiar Nokia look and feel

For merchants, the wallet introduces:

  • Easy way to adapt existing Web services to the mobile world
  • Possibility of adding a new sales channel or totally new offering
  • Chance to reach potential customers regardless of time and place
  • Extensive customer base
  • Possibility of offering personalized services by taking advantage of the user profiles

Mobile network operators mainly benefit from:

  • Increased data traffic when people browse and use mobile commerce services more
  • Growing customer base for digital content and services, e.g., business subscribers have additional payment methods in addition to the phone bill

For developers, the wallet offers:

  • New business opportunities for application development
  • Greater demand for mobile applications

( from left Nokia 3590 & Nokia 3585 )

 

9. Which Nokia phones have the wallet application?

The wallet was first introduced in the Nokia 6310. Subsequently, Nokia has launched a wide range of mobile phones that have this application. For the most current list, please see the www.nokia.com/nokia/0,5184,3548,00.html.

Mobile networks and technologies advance all the time, and the wallet application also continues to develop further. The Nokia 6220 is the first phone to feature the new, advanced version of the wallet application -- wallet 2.0. The Nokia 6220 was launched in March 2003 and Nokia phones that feature the wallet thereafter will have the new version.

( Casio Cassiopeia EM-500 Color Pocket PC )

 Casio Cassiopeia EM-500 Color Pocket PC $500   cover( Hewlett Packard Jornada 545 Color    Pocket PC )

10. Is it possible to upgrade wallet 1.0 to wallet 2.0?

Unfortunately it is not possible to upgrade from an older wallet version to a newer one.

Wireless Identity Module (WIM)

11. What is the Wireless Identity Module (WIM)?

For optimum security, some parts of the WAP security functionality need to be performed by a tamper-resistant device so that an attacker cannot retrieve sensitive data. In particular, this data includes the permanent private keys used in the WTLS handshake with client authentication, and also used for making application level electronic signatures (such as confirming an application level transaction).

WIM is a security module, originally specified by the WAP Forum (specification work continued by the Open Mobile Alliance) that is used in performing WTLS, TLS and application-level security functions, and, especially, for storing and processing information needed for user identification and authentication.

The WIM is an independent smart-card application, which makes it possible to implement it as a WIM-only card or as part of a multi-application card containing other card applications, like the GSM SIM. The implementations differ in business and usage considerations.

For more information, please see http://www.openmobilealliance.com/documents.html.

12. What is a digital signature?

A digital signature can be used for authentication or non-repudiation purposes (e.g., signing a document or confirming a transaction), which are key conditions in establishing the merits for legally binding commercial transactions. In many key countries, such as the U.S., Germany, and the U.K., legislation regarding the acceptance of the digital signature as a legally binding transaction has been or is being developed.

The digital signature is executed in the WAP application security layer and initiated by a code embedded in a WAP page. In practice, a digital signature can be made by keying in the personal signing PIN. The user connects, for example, to a WAP shop and selects the items to buy. After filling in the transaction details (payee, credit card number, etc.) using the mobile wallet, the browser displays the transaction details (SignText including date, amount, etc.) for approval. If everything is correct, the user digitally signs the transaction by entering the signing PIN, and the browser display shows that the transaction was successful.

The signing PIN will be supplied with the smart card, which includes the security module. Mobile wallets, used alongside digital signatures, greatly improve security in mobile transactions, and are also convenient and easy to use.

13. What are the security keys and user certificates used for?

Certificates are used for authentication. The main purpose of certificates is to ensure that a certain public key really belongs to a certain user (e.g., person, organization, or server/service). In Public Key Infrastructure (PKI) solutions, the issued certificate is fixed to a specific user identity through certificate enrollment. The certificate enrollment means that, for example, in order to get a government-issued ID chip card, the user goes to the police station with a passport and fills in an application. After that a certificate is issued.

The wireless PKI (WPKI) solution entails anonymous key pairs being pre-installed into the WIM cards together with a corresponding PIN code. A manufacturer's certificate ensures the authenticity of the keys. In the first instance of secure service usage, the Registration Authority (RA) of the WPKI validates the credentials and then requests the CA (Certificate Authority) to create and provide a certificate, thus binding the anonymous key pair to a specific user identity.

To acquire a SIM card with the security module, the user certificates, and the signing PIN, the user must contact the SIM card issuer.

14. What are the benefits of using WIM?

WIM can provide a high level of security for applications and services that need it, such as mobile banking services, stock trading, higher-value online payments, and secure access. When using WIM, mobile users can feel confident about making mobile transactions. WIM also makes using some services easier, as consumers do not have to carry around one-time password lists. Instead, one PIN is sufficient for authentication to use different services. And because WIM enables non-repudiated payments, merchants and service providers experience less fraud.

15. What is required from the merchants' or service providers' side to enable digitally signed payments?

To be able to transmit digitally signed content, the payment service provider must use a WPKI infrastructure. See WPKI specifications at www.wapforum.org/what/technical.htm

22. Other Information on Mobile-Commerce

What should firms do to ensure the third-generation mobile applications and services they develop can generate sustainable revenues? ZDNet seeks some answers from experts in the field. Mobile commerce applications that use third-generation (3G) wireless technology are likely to appear slowly, but they will grow steadily over the next five years, predicts analyst firm The Yankee Group. It estimates that by 2006, telecoms operators in western Europe will reap five percent of their turnover from mobile commerce, taking a share of transaction and advertising revenue.

 

Early high-profile services are likely to be aimed mainly at consumers. Worldzap, for example, is a firm set up last March to deliver premium sports and entertainment content to mobile devices. Its core business will be the delivery of near-live video clips of exclusive sports highlights to mobile phones.

 

Worldzap has not yet said when it will roll out the service. 'We have not yet proven we can scale up the offering and we will need to work with telecoms carriers and handset providers,' said Brad Kwong, chief executive of Worldzap. 'So currently we are focusing on 2G mobile systems and the delivery of text and audio services.' Educating businesses and users about the possibilities of 3G mobile services will be vital to their success. Consumer applications like that offered by Worldzap will help this process by showing people how mobile commerce works, in the same way that early consumer e-commerce applications demonstrated the business potential of e-trade. 'There isn't a perceived need among people at the moment as to why they would need these services on their mobile,' said Jamie Pierre Bridel, senior principal for mobile services at American Management Systems, a business and technology consultancy.

 

Another key to success will be the management of user expectations. WAP-based services have suffered because they were promoted as the 'Internet on your mobile phone' . The reality cannot fulfil this promise and has left many users disappointed. Declan Lonergan, director of the wireless mobile group at Yankee, said, 'Expectations management is critical for the future of m-commerce because everyone is reminded of the way WAP was overhyped. For m-commerce to succeed, it is important not to launch new services until they are ready.'

 

Developers of m-commerce applications should focus on the key benefits of mobile technology, said Lonergan. 'Applications need to focus on mobility and not compete directly with [other types of] e-commerce,' he said. 'Don't focus on the sale of goods online. Focus on applications where the customer is mobile, such as mobile ticketing.'

 

Interoperability of computer systems will also be important if m-commerce applications are to grow. Klaus Elix, European chief technology officer at American Management Systems, said, 'Firms need to think about interoperability and integrating their partners into their own IT systems. With multiple parties involved, the value chain will become distributed and IT systems will need to be re-architected to support this.' How firms will charge for m-commerce and how they will share revenues is still unclear. In the medium-term network operators are expected to take a share of transactions or of advertising revenues by forming partnerships with content providers.

 

'Mobile operators are going in the direction of a walled garden approach [so users have to use those operators' systems] to get revenue share,' said Bridel. 'That is the direction the market is going in and it is sustainable for the next five to six years.'

 

The success of Short Message Service (SMS) messaging may also offer some lessons and models for m-commerce firms, said Sherry Roberts, corporate development director at portal firm Lycos Europe. 'We need to understand existing revenue streams such as SMS and convert SMS users to GPRS services,' said Roberts.

 

23. Whether Mobile-Commerce is Helpful or Hyped?

These days it seems everyone is talking about mobile commerce — or m-commerce to the hip and trendy. Put a little too simply, m-commerce is buying and selling goods and services via wireless devices. These include wireless Web-enabled cellular phones and personal data assistants (PDAs) like Palm Inc.'s Palm VII handheld device.

As the owner of a small or midsized business, you might wonder whether m-commerce offers any value for you. Most of the articles you've seen on the topic probably have focused on software and systems that let end users buy goods and services from Web sites using their cell phones as electronic wallets.

In this scenario, online merchants integrate checkout and wallet software, such as that offered by Qpass, into their Web sites. This allows consumers to use their mobile devices to seamlessly complete their online purchases from their wireless devices.

On the Road Again?

But there's another way to think about mobile commerce that's less married to buzzwords and more pertinent to the bottom line of your small business. After all, it's not just consumers who are mobile. Many merchants are, too.

Does your business sell on the road? If you travel to flea markets and fairs, or if you work as locksmith, limousine driver, tow truck operator, plumber, sales representative or courier, the answer is yes.

Mobile merchants face the challenge of trying to process Web site sales in a cost-effective way while still quickly detecting and preventing fraud and data errors. Now, more Internet-based systems are emerging that help solve this problem.

Old Tricks

Believe it or not, the ability to process credit cards on the road has existed for several years. Terminals such as the Nurit 3010 by Lipman Electronic Engineering connect to the credit card networks via cellular data services.

These units and others like them give mobile merchants the advantage of being able to process a high volume of credit cards quickly and easily without having to call the information into their offices or merchant service providers. They can do this without foregoing the benefits of live transaction processing, such as fraud detection.

But cost is a potential drawback to traditional wireless units for some businesses. It's not unusual for these units to lease for more than $100 (U.S.) per month. Purchasing is an option but expect to pay $1,600 or more, depending on the unit's features and the wireless circuitry used.

And don't forget that even if you purchase, you'll still be responsible for monthly cellular service to connect your new terminal to the credit card networks. And some merchant service providers charge higher transaction fees for wireless transactions.

These terminals can be ideal for merchants who deal with high transaction volumes, need only one or two terminals, or who can't connect to an ordinary phone line while on the go. But with the many costs involved, these terminals aren't for everyone.

New Dogs

More wireless payment processing solutions have been developed recently. Take PayPal, which offers services via the traditional Internet as well as via wireless Web devices.

Once registered, your phone can be used to view transactions, request money and even send money fast with the added advantage that you don't need a merchant account. Just remember that in order to use PayPal, your customers will first need to be registered as PayPal users.

PocketCashier, a collection of services offered by PocketWorks, my own business, brings mobile commerce to merchants. Instead of allowing end users to complete purchases from sites, PocketCashier allows merchants to complete any sale.

With PocketCashier, merchants on the move turn to their wireless Web phone or personal data assistants and complete their sales by entering their customers' account information.

This information is securely transmitted along with details of the sale to PocketCashier.

From there, credit card transactions are settled through the merchant account provider. The system also features a dial-up server known as an automated voice response (AVR) unit so that any touch-tone phone can be used to complete sales by responding to voice prompts. 

Solutions like PocketCashier are known as unified transaction portals. That's just a fancy way of saying that PocketCashier works in conjunction with credit card merchant accounts to process all your sales, regardless of how and where you do business.

But unified transaction portals aren't for everyone. If you do business in a flea market-like environment where you perform 20 or more transactions an hour, you're likely to be happier using your wireless phone as a modem for your laptop and attaching an optional credit card or check reader to speed input and processing time.

Hip and Practical?

So when it comes to mobile commerce, it's not just consumers who get to have all the fun anymore. Whether it's traditional wireless credit card terminals such as the Nurit 3010, alternative payment systems like PayPal, or an all-in-one solution like PocketCashier, there's likely a mobile commerce solution that is practical for your business.

All these services pack powerful convenience as well as the ability to detect and stop some fraud.

With such power to offer, it's hard to think of this new breed of merchant-centric mobile commerce as being all hype.

 24. Who uses Mobile-Commerce?

Mobile commerce, or m-commerce, is fast becoming an integral part of our lives. The market is growing rapidly, fuelled by the huge uptake of SMS by mobile phone users. More mobile phones than computers are used throughout the world, resulting in a substantial market for m-commerce applications and services. Apart from the proliferation of mobile phones, the reason for the popularity of m-commerce is the fact that mobile devices can be used almost anywhere and anytime.

The key drivers for the uptake of m-commerce are ease of use, personalisation, location awareness and immediacy. M-commerce can be defined as applications and services on mobile devices such as cellular phones, Personal Digital Assistants (PDAs) and other handheld devices such as those used for remote data capturing, e.g. meter reading, and involves a transaction conducted via the mobile device over a mobile network for information, services or goods

There are a number of applications and services, which are applicable to the electricity industry in particular. Examples include customer billing and payment via mobile phone, energy trading via mobile phones, customer relationship management and electricity prepayment via SMS. Internationally, m-commerce is being used in utilities for functions including field services, remote asset management, remote meter reading and on-site planning.

Field services aim to improve efficiencies in operations and maintenance. If an emergency occurs, either an outage or fault, it is detected via smart devices embedded in the utility equipment or an industrial customer’s machine. Notification is then sent to the central system in the control room, which has access to vehicle locations, skills and equipment in the field as well as information about the equipment or machine, its location and installation particulars, and its maintenance and repair history. Work tasks are communicated to the technicians via GSM/GPRS with task details and the necessary technical details. Reports by the engineers on job status/closure, time spent on the job and the cost of materials as well as an incident report are then generated. 

Remote meter reading reduces costs by eliminating manual reading and shortens the billing cycle. It also provides spontaneous and query reporting, anytime data and power quality/reliability reporting. The benefits of remote meter reading are enhanced by other applications that can leverage the real time data. Automatic data integration, data validation, and cost allocation result in increased billing/accounting efficiency. Automatic peak scheduling allows customers to avoid demand penalties. Automatic power correction makes for the efficient use of distribution and transmission networks. Remote connection and disconnection, real-time pricing and power tariffs, result in time and money savings.

Remote asset monitoring and reconfiguration uses smart devices with intelligent capabilities, using rules based software, to remotely interrogate assets and data, enabling equipment to reconfigure itself/send alerts and to collaborate intelligently to optimise their performance. The benefits of remote asset monitoring and configuration include the ability to capture diagnostic information needed to improve maintenance planning, sourcing and up front design, which leads to reduction of the number of faults. The use of intelligent agents to reconfigure software remotely improves efficiency and the ability to download information from the asset, interpret the information and provide advice on how to repair it.

On-site planning allows for the automation of the distribution design process by combining mapping, engineering capabilities and access to large databases. All-digital job order cycles can then be created where quotes and orders are accepted on-site. 

Project designs can be created on-site using field sketching tools. Spatial information and costed assemblies and materials are combined to provide cost calculations and build materials lists. This allows for real-time management and decision making. On-site planning creates substantial efficiencies in work management and the overall design process.

There are still a number of challenges to be overcome before m-commerce becomes all-pervasive, particularly in the financial sector. Security, universal standards, technologies, software and operating systems, network coverage and battery life, sound quality, cost and memory capacity of mobile devices, are some of the current concerns. These limitations are however unlikely to pose a problem in the longer term.

The major benefits of m-commerce for utilities are attributed to enhanced efficiencies being achieved throughout the business. The outcome of investing in m-commerce could be improved customer satisfaction, reduced costs, increased revenues and ultimately an inflated bottom line. Just as the Internet has had a profound impact on the way many companies do business, m-commerce is set to do the same. 

25. Mobile Commerce Applications :

1) February 2003- Introducing the NEW S4100 Multi-Function Reader Module, a flexible and low-cost device that accepts ISO/IEC 14443 and ISO/IEC 15693 standards-compliant radio frequency (RF) transponders used for contactless payment applications.

Texas Instruments Radio Frequency Identification is changing the way businesses serve their customers by creating smart and secure RFID technology solutions for the B2C CRM and payment markets. The wireless technology that Texas Instruments RFid provides enables consumers to pay for gas, food, and other items at the check out counter with a wave of their hand. Now, customers do not even need a wallet because they can use their mobile phone or a special keychain to pay for their purchases.

This benefit not only allows for quick purchases, but this technology is enabling businesses to learn more about their customers through the collection and storage of vital information of buying patterns. Companies can use this information to individualize services for each customer; thereby creating customer loyalty, lowering costs, and increasing profitability. Customers feel more comfortable with RFID since it is more secure than traditional monetary transactions.

Along with many other applications, this same type technology can also be used to allow for personnel access, ticketing, payTV, gaming, and payphone applications.

2) MOBILE COMPETITION SERVER

Add2Phone's Mobile Competition Server gives you the power to create mobile quiz, voting and lottery applications rapidly and cost-effectively. Using text messaging (SMS) and multimedia (MMS), Mobile Competition Server provides the best and most flexible technical solution to run services that are interactive, relevant and timely. With a few mouseclicks, a mobile feedback channel can be added to events, television, radio and product packaging.

3) BUSINESS BENEFITS

With Mobile Competition Server you can launch competitions and voting services up and running remarkably quickly. These services are an instant new revenue stream and a proven way of increasing the average revenue per user. Competitions can be used as part of your overall marketing strategy to promote products and services and to build brand awareness. The competitive element and the chance for an instant win hold customers attention and help to increase customer loyalty. A poll can be used to hold a conventional vote or, for example in CRM, as either a feedback channel or as market research that provides an instant indicator of customer opinions. 

4) KEY FEATURES

  • Enables a carrier grade mobile feedback channel for mass media
  • Enables rapid and easy creation of custom-built SMS competitions and polls
  • Participants in a competition or a poll can be entered into a prize-draw
  • Allows new services to be deployed at little extra cost to existing services
  • Blocks and allows targets groups of participants in accordance with dynamic user profiles
  • Intelligent, informative dialogues can be created in which the competition checks the answer validity and limits the number of attempts at answering
  • Competition or vote instructions can be published in any media, e.g. TV
  • Prizes of mobile media content can be awarded automatically, e.g. a logo
  • Provides separate specialist environments for service management and administration
  • Is extensible enough to avoid limiting your organization’s creativity

Screenshots of servers' graphical user interface

Mobile Advertising Server’s user interface is
easily accessed using your web browser


5) OPEN ARCHITECTURE

Mobile Competition Server allows you to create and manage successful carrier grade mobile competition type services via a web-based graphical user interface (GUI). Once the system is installed, you can create and modify services securely via the Internet. The GUI employs customizable modular wizards that make the management process intuitive and fast. The underlying system modularity results in flexibility and extensibility, enabling Mobile Competition Server to adapt and grow with your mobile business needs. Mobile Competition Server's non-proprietary interfaces ease the process of integration into your existing corporate infrastructure and applications e.g. web sites and CRM.

SMS QUIZ

Advertisement, flyer or website containing questions and rules. Alternatively, questions can be delivered by SMS.

 

User types and sends an answer code and any other information needed. Immediate response delivered to the user.

 

Mobile Competition Server creates Top Ten and prize-draw lists for website. Lists can be used for awarding prizes. 



 SMS MARKET RESEARCH

Announcement of vote in mobile service, magazine, product packaging, TV or website.

 

User types and sends a vote and any other information needed to Mobile Competition Server.

 

Real-time graphs illustrate the survey results.



SMS VOTING

Select a target group and send a questionare and instructions via mail, email, SMS or MMS.

 

User types and sends a response and any other information needed to Mobile Competition Server.

 

Result database is populated, reports are generated and winners are selected.

About a company:

General information about Oskando

  • Founded 1995
  • In GSM-telematics design from 1997
  • Today’s activities:
    • Design and manufacturing of GSM based telematic controllers
    • M - commerce solutions
  • Ericsson Associated Partner since 2002
  • Nominee of “Developer of Technology 2001”

Our mission statement and present goals:

MISSION

  • We add more value to public wireless networks

GOALS

  • Be closely involved in creation of telematic services environment
  • Simplify integration of telematic solutions
  • Pioneer with our M-Commerce solutions in numerous fields of life

We started from mobile equipment development. We realized quickly that mobile hardware is just one building block of the Telematics an M-commerce puzzle and moved our business forward to mobile solutions development. Our current product portfolio contains mobile solutions and mobile hardware.

M – Server Product Program

Let’s take a look on the mobile solution landscape and where our products fit on it.

As it was mentioned above we started from mobile hardware design. Then we looked up for solutions where to use our mobile devices. We found out that there were no systems available. Our first mobile commerce project was mobile vending system for Coca-Cola vending machines. Mobile parking and other m-systems followed the first project as easy and logical steps.

Our systems contain mostly all of following parts:

  • Mobile phone as an interface for customer
  • Interface for service operator employees
  • Mobile controllers for controlling devices in parking, vending or other operator system
  • Core module with business logic and administrator interface.
  • Interfaces to different mobile channels (SMSC, USSD, WAP, GPRS and etc.)
  • Payment interface
  • User database or interface to user database

M - Vending is used for mobile vending purchases.

M - Parking is similar to m – vending but here customer “purchases” parking time.

M - Ticket uses same building blocks but business logic is what differs from systems above.

Last system developed by Oskando is M - Lotto – ‘mobile front-end’ for mobile lotto ticket acquiring. All interface modules can be re-used. All systems use same logic for management and administration making it easy to implement and operate other M - Server line products.

Executive Summary of our Solutions

M - Parking

M-Parking solution adds new value to already existing parking business and gives innovative solution for entering this market.
M-Parking solution is suitable for implementation in different environments, including "open area" parking (streets) or on "closed area" (parking houses).

Modern parking – mobile parking

You just stopped your car. You are looking for parking meter, coins, parking coupons, calculating how long you will park, ... Yes, thousands and millions are parking every day – in old fashioned way.

You live in 21th century. You stop your car. You pick up your mobile phone. You send SMS. Three easy steps – your car is parked. And these steps are easy to learn – there is nothing to learn.

New opportunities for customer and operator

M-Parking offers something new for every participant of the parking process.

Customer:

  • No more searching for coins.
  • No more messing with "parking coupons” in the car
  • Start parking by sending SMS (or) making a call or using WAP browser and end it by a SMS (or) WAP browser (or) by making a simple Call
  • Possibility to pay for parking while paying the mobile phone bill or by using other familiar payment interfaces (credit card account, bank account and etc.)

Parking operator:

  • Eliminates (or) at least decreases the need for cash based parking meters (or) parking equipment and the personnel required to handle cash
  • Simple (SMS, WAP, web or GPRS based) solution for parking controllers to get information about cars, which are parking using M-Parking service
  • Easy integration with existing parking system and equipment

Mobile operator:

  • New service in service portfolio, making possible to enter (or) expand presence on m-commerce market and proving itself as innovative and service minded company

Local government (or other authority, responsible for organizing parking possibilities and rules):

  • Statistical data about usage of the parking service

Requirements

M-Parking system can be configured to operate in different ways, but there are some requirements, what must be fulfilled:

  • Billing system – m-parking system can calculate fees for parking, but fee must be collected by third party (mobile phone bill, pre-paid service, bank, credit card company or other).
  • Connection to phone network and Internet.

M-Ticket

M-Ticket system can be used as independent ticketing system or integrated with already existing ticketing system. System can be used in different areas – public transport, festivals, museums, etc.

Mobile tickets for everybody and everywhere

Your mobile phone is always with you - in public transport, during vacation, in a museum. You want to take a ride from downtown to zoo. No problems – just send SMS or dial to service number and your bus ticket is activated and confirmation SMS with ticket details is sent to you as SMS message. The same simple procedure is used at the entrance gates of the zoo. SMS containing ticket details has accidentally erased – no problem - get copy by sending SMS.

New opportunities for customer and operator

What advantages are offered by M-Ticket system?

Customer:

  • No more uncomfortable messing with coins, banknotes and paper tickets
  • All you need is mobile phone
  • Activate ticket by sending SMS (or) making a call or using WAP browser.
  • Possibility to pay for ticket while paying the mobile phone bill or by using other familiar payment interfaces (credit card account, bank account, prepaid payment system)

Ticket operator:

  • Eliminates or at least decreases the need for cash or credit card based ticket distribution and the personnel dealing with the ticket distribution.
  • Simple (SMS, WAP, Web or GPRS based) solution for ticket validation and status checks. Possible equipment – handheld computers, fixed GPRS terminals with readers, etc.
  • Easy integration with existing ticket systems and equipment.
  • Possibility to use RFID’s or Mifare cards as “City Card” type tickets.

Mobile operator:

  • New service in service portfolio, making possible to enter or expand presence on m-commerce market and proving itself as innovative and service minded company

Local government (or other authority, responsible for organizing public transport):

  • Statistical data about usage of the public transport

Requirements

M-Ticket system can be configured to operate in different ways, but there are some requirements, what must be fulfilled:

  • Billing system – m-ticket system can calculate fees for parking, but fee must be collected by third party (mobile phone bill, pre-paid service, bank, credit card company or other).
  • Connection to phone network and Internet.

M - Lotto

M-Lotto system can be used as mobile front-end to existing lotto system. Modern front-end to lotto system makes possible to offer new services to customer and extend lifecycle of the existing stable and reliable system.

Mobile chances = real wins

Are you ready to play lotto? Yes – pick up your mobile phone, make a call to service number, receive SMS containing detailed information about your lotto ticket and receive SMS about your win. OK, maybe you don’t win all the time, but you can test your luck always and everywhere.

New opportunities for customer and operator

What advantages are offered by M-Lotto system?

Customer:

  • No more uncomfortable messing lotto tickets, pens, cash.
  • All you need is mobile phone
  • Order lotto ticket by sending SMS (or) making a call or using WAP browser.
  • Possibility to pay for lotto ticket while paying the mobile phone bill or by using other familiar payment interfaces (credit card account, bank account, prepaid payment system)

Lotto operator:

  • Eliminates or at least decreases the need for cash or credit card based lotto ticket distribution and the personnel dealing with the ticket distribution.
  • Easy integration with existing lotto systems and equipment.
  • New interface for ‘mobile aware’ customer segment.

Mobile operator:

  • New service in service portfolio, making possible to enter or expand presence on m-commerce market and proving itself as innovative and service minded company

Requirements

M-Ticket system can be configured to operate in different ways, but there are some requirements, what must be fulfilled:

  • Billing system – m-ticket system can calculate fees for parking, but fee must be collected by third party (mobile phone bill, pre-paid service, bank, credit card company, other).
  • Connection to existing lotto system.
  • Connection to phone network and Internet.

  D-Link DMP-CD100

 

26. Secure Mobile Commerce :

Electronic commerce (e-commerce) is broadly defined as the buying and selling of goods using electronic transaction processing technologies. More narrowly, electronic commerce uses transaction-processing technologies that rely on the Internet and the World Wide Web (WWW). It includes both business-to-business transactions and business-to-consumer transactions. Mobile electronic commerce (m-commerce) and en route commerce are electronic commerce transactions conducted while traveling from one point to another. Whereas traditional electronic commerce involves two stationary (e.g., desktop) computers, m-commerce involves at least one mobile (e.g., in-vehicle or handheld) computer.

There are numerous ways in which people are likely to use en route commerce technologies when they become available. For example, while driving one might want to

  • Obtain information about the pricing and availability of nearby hotel rooms, reserve a particular hotel room, pre-pay for the room, and obtain an electronic key (and obviate the need to check in)
  • Obtain information about nearby restaurants, obtain menus from each of the restaurants, determine an estimated time of arrival, reserve a table for that time, and order food.
  • Find nearby gas stations, determine which one has the best prices and/or services and/or location, pre-pay, and obtain a voucher (that could be used to verify payment at the pump).
  • Find a suitable parking facility, reserve a space, and pay the bill (either upon arrival or departure). One can even imagine that some parking lots would auction spots to the highest bidder (as is now popular at many electronic commerce sites).

As another example, while flying one might want to

  • Reserve DVD movies or video games (for a handheld player) at the start of the flight, and arrange for drop-off at the end of the flight. One can even imagine that discounts would be offered to entice people to transport movies from one airport to another.
  • Reserve a taxi, contact a “red cap”, tip the “red cap”, and obtain fare information (from a reliable source).

Indeed, there are as many ways to use en route commerce technologies as there are to use traditional electronic commerce technologies.

Research on Transaction Technologies

A great deal of attention has been given to the transaction technologies required for e-commerce; however, to date, very little attention has been given to m-commerce transactions. The presumption seems to be that m-commerce and e-commerce require the same kinds of technologies. In fact, the two require very different technologies. A traditional electronic commerce transaction has two stages. In the first stage of this kind of transaction the customer transmits an electronic order and an electronic payment. Then, in the second stage, the vendor ships the product to the customer.

Obviously, m-commerce cannot use this process because the vendor cannot deliver to a moving target. Instead, customers must come to vendors and this changes the nature of transaction processes. In traditional e- commerce, customers can be identified by their fixed locations (i.e., their addresses). With m-commerce transactions, this is no longer possible.

In fact, m-commerce transactions have three stages and two distinct approaches can be used, one involving prepayment and the other involving payment on delivery (POD).

The first stage of the prepaid approach is very similar to the approach used in e-commerce. That is, the user transmits an electronic order and an electronic payment to the vendor. However, things change in the second stage since the vendor cannot use a customer’s shipping address as her/his identity. In other words, it is important to prevent imposters from taking delivery. Hence, in the second stage, the vendor transmits an electronic voucher back to the user (in lieu of being able to ship the actual product). Then, in the final stage of the process, the customer arrives at the vendor, transmits the electronic voucher back to the vendor, and is given the product. In the first stage of the payment on delivery approach, the customer transmits an electronic order to the vendor. In the second stage, the vendor transmits an electronic quote (i.e., a guaranteed price) back to the customer. In the third and final stage, the customer arrives at the vendor, transmits the electronic quote and payment (which may or may not be electronic) to the vendor, and receives the product.

Obviously, the approach that will be used will depend on the situation. For example, it seems likely that gasoline stations will use the POD approach since drivers will probably be unwilling to pay for gasoline at the time they are trying to find the best price (and they will probably be unwilling to trust gasoline stations to report the correct price). On the other hand, drive-through restaurants will probably use a prepaid approach since they will be unwilling to begin preparing your meal if they have not been paid. The purpose of this research effort is to develop the technologies needed to conduct secure m-commerce transactions.

Research on Secure Search Agents

En route commerce requires fairly sophisticated search agents. It is not enough to know what vendors supply a particular product/service, nor is it enough to identify the vendors that are within a particular radius of your current location. Instead, the user must know what vendors are “conveniently accessible” given her/his current route. In addition, en route commerce search agents must be considerably more autonomous than traditional search agents. For example, consider how a traditional search agent would be used to comparison shop for gasoline – it would involve an enormous amount of interaction by the user. Certainly the driver of the vehicle cannot engage in an interactive search. In addition, though passengers may have the time necessary to engage in an interactive search, the communications bandwidth and the in-vehicle computing technology is not likely to support these kinds of searches.

The purpose of this research effort is to develop search technologies that overcome these shortcomings of existing search agents while remaining secure. This involves both client-side and server-side technologies. This effort is focusing on the kinds of domain specific searches (e.g., restaurants, hotels, gasoline stations) that are likely to arise when en route. It includes the development of standards (e.g., for gas stations, restaurants) that will enable vendors to quickly and securely make all of their relevant attributes available to these advanced search agents.

Research on the Market for Secure Mobile Commerce

Security is not free. That is, in general, secure mobile commerce technologies will be more expensive than other technologies. They will tend to require more bandwidth, a more powerful computing platform, and be more expensive to develop. Of course, these costs will need to be passed on to consumers.

Hence, the purpose of this research effort is to understand the market forces involved in secure mobile commerce.

27. Recent Developments in Mobile-Commerce: 

 

 

( courtesy : Nokia) 

Send More Than Just Words

 One of the most recent developments in mobile messaging is known as multimedia messaging service (MMS). Just as the traditional short message service (SMS), multimedia messaging provides automatic and immediate delivery of personal messages. Unlike the SMS however, MMS allows mobile phone users to enhance their messages by incorporating sound, images, and other rich content, transforming it into a personalized visual and audio message.

But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use.

Multimedia messaging reshapes the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before. That's why we're thrilled by it, and we think you will be too. To see more of the new MMS technology, and to have a look at the amazing new MMS-enabled mobile phones by Nokia

Content

Although MMS encompasses a wide range of content types, it is a logical extension of SMS, making it easily adoptable for today's generation of mobile users. Another advantage of MMS is that the message is a multimedia presentation in a single entry, not a text file with attachments, making it much simpler and user-friendly.

Compatibility

The MMS standard lists JPEG, GIF, text, AMR voice, and other formats as supported media types, while unsupported formats are handled in a controlled way. Like SMS, MMS is an open industry standard, and MMS messages can be delivered using existing networks and protocols. MMS is also bearer-independent, which means it is not limited to GSM or WCDMA networks.

Performance

The speed of MMS transmission, although quick, is still dependent on the message size and on the bearer used. However, since the receiver is not aware of the ongoing transmission before the message has been delivered, the delay is imperceptible, making MMS as convenient to use as SMS. 

Recent Developments in Electronic Payments

INTERNET PAYMENTS
In June 2001, Network for Electronic Transfers (S) Pte Ltd (NETS) and The Payment Solutions Company launched janusX, Singapore’s first Internet payment service. janusX enables consumers to initiate online payments by directly debiting their bank accounts. In March 2002, Green Dot Payment Services and BCS Information Systems also announced their joint venture to provide an electronic payment service targeted to be launched by June 2002. As a further step to enrich the electronic payment landscape in Singapore, the two consortia announced their strategic intent to interconnect their networks for the benefit of consumers and merchants. The inter-connection is expected to be effected by end-2002.

MOBILE PAYMENTS
In October 2001, the Infocomm Development Authority of Singapore selected and awarded funding to four consortia to conduct trials for mobile payments. The trials, which are set to run from March till August 2002, will involve mobile phone users initiating payments via their mobile phones using various technologies such as SMS, WAP, InfraRed and RFID.

EGIRO SYSTEM
The Singapore Automated Clearing House (SACH) successfully launched a new online system for electronic payments called eGIRO in July. The eGIRO system replaces the magnetic tape-based Inter-bank GIRO system that has served Singapore well in the last 17 years.

eGIRO utilises browser-based technologies to allow banks to send and receive GIRO instructions electronically through a secured communication network to SACH. As the instructions will be transmitted electronically instead of being delivered physically via tapes and vouchers, shorter clearing cycles will be possible in the future, resulting in more efficient services for banks’ customers.

TECHNOLOGY

Presence Technology To Make its Debut Shortly

Even with the extensive choice communications tools from voice calls, voice-mail, e-mail, instant messaging, along with a proliferation of devices from cellphones, wireless PDAs, laptops, and text pagers, it is becoming increasingly difficult to get in touch with someone.

To simplify the act of communication, wireless vendors such as Motorola and Invertix Corporation have been developing what is known as 'presence technology.'

Early versions of the technology that will notify a cellphone user of the availability of whom they wish to speak to are expected later this year. For example, via their cell phone a mobile worker will be instantly notified of the availability of a colleague before making a call, thus eliminating a possible trail of voice-mail messages.

In time, presence technology will offer data that reveals a cellular phone user’s availability (phone on/off) as well as their location (Are they vacationing in Hawaii or sitting in a café around the corner), and their mood (Is this a good time to talk?).

Wireless vendors say presence technology will empower users to control their communications by establishing priorities, interests, buddy lists, date and time blocking as well as filtering through only desired messages and content to designated devices.

The concept of the presence starts with the Buddy, an application for managing on-line presence and availability as well as personal and business communications. This allows users to selectively ‘publish’ their presence, availability, and location via multiple devices from PCs to PDAs.

Besides person-to-person communication, presence technology will also be used to propel mobile commerce, in other words, facilitating merchant-to-person communication.

Recent Developments in Presence Technology

Motorola and Personality, Inc.
The combination of Personality’s patent-pending presence and availability management Technology and Motorola’s Messenger System will enable users of GPRS phones, WAP-enabled phones, and Motorola two-way pagers to exchange instant messages between any device, regardless of the platform or wireless carrier. According to the companies, the technology will provide users with control over how they are reached and by whom, by applying preferences and rules that can be customized by each user and changed at will.

Motorola and Personality will commence testing the system next month.

Invertix Corporation
Wireless infrastructure software company Invertix Corporation has added TruePresence™ technology to its IM-Anywhere™ 3G wireless instant messaging and m-commerce platform. It is available both as a stand-alone server inside a wireless carrier’s infrastructure, or as a gateway service for wireless carriers and m-commerce providers.

The Annandale, VA-based company describes TruePresence technology as combining network-determined presence that relays the on/off status of the mobile device and subscriber-configured availability, such as Available, Away, Busy, Do-Not-Disturb, and Selective Do-Not-Disturb.

By recognizing the on-line status and availability of a wireless subscriber, mobile operators and messaging service providers can provide real time, relevant services without wasting precious resources attempting to deliver services when a subscriber is off-line or unavailable.

For more information: http://www.motorola.com/home/ http://www.invertix.com

Mobileinfo Comments and Advisory: Presence technology, as a concept, is an enhancement of E911 which just gives you the location of the caller. We expect that there will be a number of interesting applications that will emerge out of this. When will this happen? That is a good question. Anybody's guess, right now.   

28. Predictions  of  Mobile  Commerce:

1.Europe is likely to lead mobile commerce market

          ( see http://uk.gsmbox.com/news/mobile_news/all/58708.gsmbox for further details )  

2. Advertisements are to be upgraded by MMS from SMS

            ( see http://www.thinkmobile.com/News/00/66/89/ for further details ) 

3. Mobile commerce is at the centre of IBM's attention 

4. The Net is nice, but business still is done mostly on a phone call-by-phone call basis.

( see http://www.cba.hawaii.edu/aspy/Aspymkfa.htm for further details ) 

5. Mobile Commerce Revenues  by Region, 2000 vs. 2005 

(in billions)

Mobile commerce revenues include retail, travel, paid content and advertising revenues generated over wireless connections. US and Japan total included as part of North America and Asia, respectively. Columns may not add up due to rounding. 

Region

2000

2005

Asia

0.4

9.4

·  Japan

0.4

5.5

Western Europe

0.0

7.8

North America

0.0

3.5

·  United States

0.0

3.3

Latin America

0.0

0.5

Other

0.0

1.0

Global Total

$0.4

$22.2

 

Source: Jupiter Media Metrix 

29. The Impact of Mobile Phones on Society

A recent United Nations report (1) has commented that there are nearly 400 million mobile phones in use globally with another 250,000 being added everyday. Similarly, a 1999 House of Commons science and technology report (2) predicted that by 2000, 50% of all calls would be made using mobile phones. Although these figures clearly reflect the popularity and growth of mobile phones in society, nevertheless it is important to understand how society has perceived mobile phones and the impact that they have had on their social interaction.

The questionnaire research carried out in Northampton showed that 92% of people interviewed either agreed or strongly agreed to the statement that owning a mobile phone is essential for today’s society. The basis for this opinion was largely due to the mobile phones capacity to increase accessibility to people, increase safety, being more personalised and therefore cost effective compared to fixed line phones and their ability to offer features such as SMS, WAP, personal organisers, MP3 players etc.

However although there is a perception of mobile phones as being an important part of our lives and essential in today’s society, nevertheless in order to understand the reasons behind this belief, it is vital to gain a greater understanding of the both the positive and negative effects that mobile phones have had on social interaction and how these have impacted societies perception.

5.3 – Positive impact on social interaction

92% of people interviewed, either agreed or strongly agreed with the statement that owning a mobile phone has increased their interaction with people. This statement is further supported by results that show that 80% of those people either agreed or strongly agreed to the statement that owning a mobile phone has increased their contacts and network of friends. Similarly, 80% of people strongly agreed that owning a mobile phone has allowed them to keep in greater touch with friends and family. These results clearly show that mobile phone have had a positive effect on helping to increase interaction. One of the reasons for this view was seen through results which showed that 88% of people who were interviewed said that their biggest reason for owning a mobile phone was due to the increased accessibility and interaction that it offers and a feature defined by Ray Oldenburg (cited in (4) )as “a centre without physical or geographical boundaries”. Similarly, this increased accessibility and interaction is not just limited to the voice communication feature offered by mobile phones but is also increased through very high use of SMS, with results showing that 72% of people sent between 41-50 SMS messages a week. This method of communication and interaction is both cost and time effective which makes it a very popular tool for interaction.  

9 key elements of Mobile commerce:

Ř      Content

Ř      Ease of use (easy navigation within given sites)

Ř      Portals and search engines

Ř      Security and payment

Ř      Location based services

Ř      Low costs of use

Ř      Timeliness (up to the minute information)

Ř      State-of-the-art handsets

Ř      Personalisation of content

Information about growth of Mobile phones in various parts of the world (in million)

Region

2000

2001

2002

2003

2004

2005

North America

0.0

0.1

0.2

0.7

1.8

3.5

Western Europe

0.0

0.1

0.5

1.7

4.6

7.8

Asia

0.4

1.3

2.6

5.0

7.4

9.4

Latin America

0.0

0.0

0.0

0.1

0.2

0.5

Other

0.0

0.0

0.1

0.2

0.4

1.0

Global

0.4

1.5

3.4

7.6

14.5

22.2

US

0.0

0.1

0.2

0.6

1.7

3.3

Japan

0.4

1.2

2.1

3.5

4.5

5.5

Global Mobile Commerce Revenues, 2000 - 2005 (USD millions) (10)

The effect of mobile phones on social interaction :-

Profile of people interviewed :

Average age = 27           Average phone use per week = 2 hours

Network choice: Vodafone (40%), BT Cellnet (32%), Orange (24%) One2One (4%)

Choice of tariff: Contract (40%), Pre-paid (40%), All in one package (20%)

30. Mobile Commerce & its Future 

cell phone gun
(This is a phone gun capable of firing four rounds in quick succession
with a touch of the otherwise standard keypad.European law enforcement officials — stunned by the discovery of these deadly decoys — say phone guns are changing the rules of engagement in Europe.)
“We find it very, very alarming.
Hope this is not the future of mobile” says Wolfgang Dicke of the German Police.

 Mobile communications and the Internet are expected to be the main drivers of the European telecommunications industry, and there seems to be no doubt that they have a high influence in changing the face of future business. New technologies are emerging and enable novel kinds of value-added services over wireless broadband connections. The evolving technologies of mobile telephony promise outstanding opportunities to Mobile Operators, Value Added Service Providers and Mobile Device Vendors as well as every business already in e-commerce or just examining the options of entering this market. 

Wireless access to the Internet is widely available in Japan and throughout Europe.  It will undoubtedly be the next technology phenomenon in the United States.  The promise of wireless Web service is nothing less than instant technogratification.  It provides immediate access to up-to-date movie listings and news; anywhere-anytime access to e-mail; or the ability to check out a
Web site while traveling.  The growth of mobile e-commerce (m-commerce) will be centered on financial services, travel and retailing.  Informationweek.com reports that 410 million mobile phones will be sold worldwide this year, and projects 1 billion mobile devices will be in use worldwide by 2003.  Vendors are adding wireless capabilities to enterprise resource planning, customer-relationship management, and other applications. 

WIRELESS STATUS  

Issue # 1.  Wireless devices are in their technological infancy regarding the handling and display of data.  The personal digital assistant devices will inevitably be merged with cellular phones. 

Issue # 2.  Wireless networks were designed for 19 kilobits a second and paging transmissions.  These networks are less intensive and inadequate for Internet data transmission.  The federal government will have to establish an over-due single wireless-transmission standard. 

Issue # 3.  Current Web-enabled cellular telephones cannot display Web sites as they are written, even with the graphics removed.  Cellular phones use a system called WAP, which is incompatible with the HTML universal language in which Web pages are written.  By contrast, Japanese Do Co Mo phones use a standard that is a subset of HTML.  Japanese phones can easily display Web page data.   

WIRELESS SECURITY 

Many information systems related articles indicate that wireless security is at least as good as Internet security.  A good example of this security is exhibited by the Suretrade, Inc. wireless stock-trading system.  The system has three levels of security which are reinforced by extensive customer education and by technology that catch aberrant trading patterns.  The first level is on the wireless device.  A trader must enter a user ID and a password, plus a separate password to execute a trade.  The trade is then encrypted with a license-free, 128-bit symmetric block cipher called “Blowfish”.  The digitized transmission is sent to W-Trade Technologies, Inc. servers, which then relay the trade through a virtual private network to pass the encrypted transmission through Suretrade’s firewall.  Suretrade selected W-Trade for its ability to support any carrier network, a key issue in the United States, where wireless networks may be based on Code Division Multiple Access, Global System for Mobile Communications, or Time Division Multiple Access technologies.  Finally, Suretrade’s own systems verify the ID and passwords before the trade’s execution. 

Wireless computer technology is literally exploding.  Marketers are standing-by to turn the phone screen into a tiny mobile billboard flashing come-ons for everything from coffee shops to dog food.  Most marketing plans are in the testing phase and advertising companies such as DoubleClick, Inc. and Engage, Inc.  are aggressively working to determine how to approach consumers without annoying them in the process. 

The companies are working to overcome several serious issues.  One involves the cumbersome use of the small buttons on cell phones.  A second issue is even more serious.  Why would a consumer want to view an advertisement on a phone?  Especially since most people pay for minutes they use on their cell phones.  Are they willing to spend money to view advertisements?  A third issue deals with security.  Wireless advertising has the potential to cause greater privacy problems than regular Internet advertising.  Users of the Web on a personal computer have relative anonymity.  However, wireless service providers know their customer’s names, cell phone numbers, home or office addresses, and the location from where they are calling.  This information is a marketer’s dream if the providers decide to share it with advertisers. 

            The wireless (mobile) obstacles are serious, but advertisers are very excited.  Since people have their phones available at all times, marketers will be reaching their target audiences in a way one never did before.  Data Corporation estimates that there are 75 million cell phone users in the U.S., compared with 35 million households that have internet access via a personal computer.  In addition, 24/7 Media Incorporated, an internet advertising agency in New York, reported a very promising trial in England with a soccer Web site.  Cell phone users clicked on the advertisement between 5% and 10% of the time it was shown.  The typical Web site viewed on a personal computer experiences a low 1% “click through” rate for the typical banner advertisement.  Perhaps discounted calling plans to people who agree to receive advertising will be the incentive for mobile commerce success. 

EUROPEAN AND JAPANESE ADVANCES 

The Europeans and Japanese use their mobile phones like electronic wallets, purchasing everything form newspapers, wine, parking space, soft drinks, bank transactions, appliances, and rent payments.  Mobile Commerce in Europe is expected to exceed $45 million by 2004.  The U.S. will be below $30 million in mobile commerce for that same year.  Thousands of Europeans and Japanese presently receive their sports scores and stock trading via mobile phones.  They have adapted to cell phones in greater numbers because they typically travel more frequently in foreign countries that have varying currency standards and phone standards. 

U.S. consumers are not using mobile commerce as much as their foreign comrades because the U.S. has lagged behind Europe and Asia in adopting more-powerful digital systems for cellular phone that make the transactions possible.  While basic mobile commerce services exist in the U.S. today, including news flashes and weather updates, few customers have signed-up.  Once outdated analog phones in the U.S. are replaced with digital versions, data messages will be able to be sent to facilitate commercial transactions.  Deutsche-Telekon AG is buying the U.S. Company, VoiceStream Wireless Corporation and is planning a major presence in this country.  Mobile commerce is the next wave of growth in the electronics industry. 

31. Conclusion: India’s Developments. 

1. Siemens AG is increasing the number of software engineers on its Indian research-and-development team to take advantage of local software expertise and is putting the group in charge of developing new mobile broadband applications for worldwide markets. One hundred additional Indian engineers will join Siemens' 400-member team of software developers at the company's R&D center in Bangalore, India, the German electronics company said Wednesday in a statement. The center will assume global responsibility for developing applications, such as location-based services and multimedia messaging, to run over new third-generation (3G) networks based on Wideband Code Division Multiple Access (WCDMA) technology, Siemens said.  

2. The Indian mobile phone market, which is growing by about 500,000 new customers each month, could exceed 50 million by 2005, Siemens said. Slightly more than 1% of all Indians, or 13 million people, currently own mobile phones, according to Siemens. The number of users doubled last year and is expected to increase by 100% again this year, the company said. 

3. Around twelve mobile operators that resulted from India’s decision to restrict the geographical coverage of individual operators have now started to merge, resulting in the emergence of large national players (see note 1 below). With only 0.4 % penetration, plenty of room for growth exists. 

This information is like a small droplet in a huge ocean when compared to the information present in the Information Superhighway. This is how our country India is slowly and steadily progressing to the peak of Mobile Commerce and e-procurement. 

So let us Indians work together to make India prosperous and rich in areas of technology. As the great saying goes that “ hard work never goes in vain ”, our combined effort would make India reach the peaks of success.

 

*****  

 

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