Sales

• develop relationships and aggressively pursue new opportunities
• engage customers, identify needs, qualify, and formalize requirements
• support customer requests for bids, quotes, visits, and information
• present product offerings, demonstrate differentiating capabilities
• negotiate terms for awarded contracts

Teaming

• communicate comfortably with engineers, salespeople, and management
• guide and coordinate cross-functional teams
• assess suitability of business partners and develop go-to-market plans
• develop a comprehensive reseller program

Marketing

• conduct market research and develop marketing plans
• develop or direct the production of marketing collateral
  • presentations, brochures, articles, and whitepapers

Strategic Planning

• forecast market size, define segments, and identify best-fit opportunities
• develop financial models to provide sensitivity to market drivers
• perform competitive analysis (in-house strengths vs. competitors) 
• propose and support merger and acquisition activities
• monitor and analyze developments in regulatory and standards bodies

Bids and Proposals

• prioritize customer RFPs
• capitalize on competitive intelligence and market data
• manage or write responses to bid requests (technical & business)
• develop business cases:
  • outline revenue and cost assumptions
  • interact into model with a mix of financing alternatives
  • display cash flow over time
  • perform break even analysis
  • determine ROI for product or service offering

Business Development Operations

• maintain an accurate bookings forecast
• direct a sensible investment mix
  • marketing, selling, proposal and R&D dollars
• formulate, monitor, and manage business development budgets
• reduce non-value-add administration of BD processes
• fashion a comprehensive customer relationship management system

Customer Service

• train customers to use sophisticated electronic equipment
• manage expectations of delivered product
• resolve discrepancies between performance and original requirements

Legal / Regulatory

• advise on regulatory issues to solve problems with technical,                                    business, and legal implications
• monitor/analyze developments in regulatory and standards bodies
• identify legislative impact on existing and future programs
• articulate responses to agency requests, in a private or public forum 

Product Design

• initiate conceptual design
• formulate performance requirements and functional description
• analyze feature/cost/schedule trade-offs, develop risk mitigation plan
• deliver products on-time and on-budget to meet market requirements
• process: functional requirements specification, product specification

Research and Development

• physically model conceptual designs using local means
• design hardware boards using FPGAs, PROMs, and discrete logic
• develop embedded, middleware, and application level software 
• process: high level design, design estimate, design documentation,                        product test plan

General