5 killer tips to getting more
money out of Google Adwords
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If you've heard of Google Adwords (a pay
per click advertising system), then you'll know that it's capable of
making millionaires alongside broken, bankrupt bums.
But what factors divide the two? If you'd like to harness the awesome
power of the world's most effective online advertising medium and avoid
losing your shirt in the process, please keep reading...
WWith Google Adwords, it's all about ROI - Return On Investment. You
spend money to make money, just like investing in stocks. The beauty is
that if you're smart and follow the right advice, you can pay a few
dollars to make fifty or sixty back. Now that's the kind of investment
I'd want to continue to make everyday, and here's 5 tips to get you
started on a killer return for your money on Adwords (even if you're a
real beginner)...
1. Make sure you use your keywords heavily in your ads and landing pages
This means in your ad title, ad description, ad display URL, in your
landing page title, in your landing page meta description and also in
the body text of your landing page of course. This will give you a
really good quality score which will in turn reduce the cost per click
on that keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network
You've likely seen Google ads on other people's webpages right? Well,
that's another form of PPC advertising which anyone can activate on the
PPC campaign. All you need to do is select the content network option
and pick your placements (the types of websites you want your ad to run
on). Google automatically suggests high traffic websites based on the
keywords you feed it, so there's a high amount of relevence when you
start running your ads on these websites. The beauty of the content
network is that you can get the same ads in your normal campaign
running at rediculously lower cost per clicks. Again, this will open up
your potential profit margins and reduce the risks of breaking even or
going into negative!
3. Begin with higher costs per click
This is something many PPC advertisers overlook and is a very
effective, under the radar way to increase your profits long term. How?
Because when you start out with higher costs per click, your ads get
shown higher in the ad listings. Therefore, more people click on your
ad and this enhances the clickthough rate. When your clickthrough rate
increases, so does your quaility score. When your quality score
increases, your cost per clicks go down!
4. Use A/B split testing frequently
Your quality score (and subsequent cost per click) all starts with how
many times your ad gets clicked. More to the point, if your ad doesn't
get clicked as much as it could be, then you're leaving huge amounts of
money on the table because no-one will ever reach your offer. So in
order to increase the click through rate of your ads, you must splity
test different ad variations. Google has a simple split testing feature
built in that allows you to easily set up multiple ads to run for the
same keyword and from there, you can see which ad is getting the most
clicks. Then you simply drop the low performing ads and begin a new
test against your winning ad.
5. Fine tune your landing pages
The more relevant your landing pages are to the keyword that a visitor
used to find your ad, click on it and reach your page, the better. Put
yourself in your visitors shoes...
If you were searching for White Tennis Shoes in Google, then you saw an
ad for White Tennis Shoes, you'd likely click on it right?
But when you click the ad and arrive at the website and the first thing
you see is "Sporting Equipment, please pick a category..." then you're
going to click away pretty fast right? However, if you landed on the
page and saw "White Tennis Shoes, please select your shoe size and
press enter", then you've got a potential sale on your hands. Simple
right?
The truth is, you'll have to put some in some work to create multiple
landing pages for different keywords, but the payoff is the difference
between making a mint online from the comfort of your own home vs going
bankrupt and stressing yourself to death in the process.
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