LASSIE Collectibles and Memorabilia. Illustration of Lassie dog Copyright 2003-2009 Sharon Turner

Magazines and TV Guides

LASSIE Collectibles and Memorabilia - Magazines and TV Guides
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The TV Guide, distributed throughout the USA, is commonly seen on Ebay, and there are several that mention Lassie. Some rarer TV guides have also been sold on Ebay, which were distributed by local newspapers. These may have a different title. The Australian Ebay site occasionally has TV guides or magazines with Lassie photos and articles, too.

Another site to find magazines or TV guides (and other collectibles) on is the Collectibles Channel on GoAntiques. Type Lassie in the Keywords field and hit return for results.

Below are a few examples of the rarer TV guides.

The Chicago Daily Tribune issued TV Week. Pictured is one of the few colour photos you will find of Tommy Rettig (Jeff Miller) with Lassie. This is the January 26 - February 1, 1957 issue of TV Week.

This weekly magazine pictured is the May 16 - 22, 1965 issue of TV Times, with Robert Bray (Corey Stuart) and Lassie (Baby) on the cover. It was distributed by the Los Angeles Times.

The Chicago Daily Tribune, TV Week, Jan 26 - Feb 1, 1957 cover Los Angeles Times, TV Times, May 16 - 22, 1965 cover The Cleveland Press, March 3 - 10, 1972 cover

The March 3 - 10, 1972 issue of TV Showtime has a beautiful photo of the Holden family - Ron Hayes (in green), Joshua Albee (with Lassie - Hey Hey), Skip Burton (in white), and Larry Wilcox. The Cleveland Press issued this paricular TV guide.

Occasionally photos from Lassie crop up in dog magazines. As an example, the Dog Fancy magazine, January 1999 issue has a photo from Lassie Come Home.


Magazines and TV guides to collect include:

  • Our Dogs magazine, 1943
    Vol. 2 No. 1
    Spring issue. Article and photo on Lassie, the movie star dog.
  • Screen Romances, July, 1943
    Films in fictionalised form. Lassie and Roddy McDowall from Lassie Come Home.

  • Young America : The National News Weekly For Youth, September 23, 1943
    This magazine has a black and white photograph of Lassie (Pal) on the cover, which is a detailed view of his head and ruff, right side. The article is an interview with Rudd Weatherwax.
    From cover: HOLLYWOOD'S "LASSIE" We Interview Her Trainer - See Page 9 -
  • The Family Circle, October 14, 1943
  • Woman's Home Companion, October, 1943
    Features a page advertisement for the Metro-Goldwyn-Mayer film Lassie Come Home.
  • Modern Screen magazine, October, 1943
    Film advertisement for Lassie Come Home.
  • Movie Story Magazine, October, 1943
    Vol. 16 No. 114
    Film poster (advertisement) for Lassie Come Home.
  • Photoplay, October, 1943
    Movie advertisement for Lassie Come Home.
  • Movieland magazine, November, 1943
    Vol. 1, No. 10
    Review and photos of Lassie Come Home.
  • Picture Show, February 12, 1944
    Big black and white photo of Lassie and Roddy McDowall from Lassie Come Home on the cover.
  • Screen Romances, June, 1945
    Article on Son of Lassie.
  • Movieland magazine, July, 1945
    Vol. 3, No. 6
    Article and photos on Lassie.
  • Movie Story Magazine, August, 1945
    Film advertisement for Son of Lassie.
  • Screen Romances, October, 1945
    Article and photos on Elizabeth Taylor and Tom Drake with Lassie.
  • Coronet Magazine, April, 1946
  • Saturday Evening Post, 1946
    Article: Lassie Did Come Home - Rich
    How the screen star dog earns $25, 000 pa.
  • Illustrated magazine, 1947
    Colour cover of Lassie's face with inside one-page article about Lassie's film career.
  • Life magazine, November 27, 1947
    Ad for dog food with Lassie. Includes four pages with 18 photos.
  • Life magazine, February 23, 1948
    Red Heart dog food advertisement featuring Lassie.
    Ad titled: Movie Star "Lassie" Performs For Her Dinner.
    There are five black and white photographs on the page of Lassie: in a beg position; leaping through his trainer's hoop shaped arms; jumping a high wire fence; trying to open a door with his mouth on the handle; and with paws up to receive a Red Heart reward.
  • Life magazine, February 28, 1949
    Article: Lassie, And The Rest Of MGM, Get Good News
    Article on page 28.
  • Screenland magazine, April, 1949
    Vol. 53, No. 6
    Article: Boy Meets Dog
    Article and black and white photos on Claude Jarman and Lassie. One of the photos appears in colour on book cover of the film The Sun Comes Up.
  • Radio & TV Mirror, August, 1949
  • Toronto Star Weekly, October 1, 1949
    Black and white photo of Lassie with Dorothy Lamour and her son Bidgely Howard. Lassie is panting and shaking his paw with Dorothy.
  • Cinemonde, 1949
    Article: Je Suis: Lassie Chienne Fidele
    French magazine. Article includes black and white photos.
  • Movie Story Magazine, January, 1950
    Challenge to Lassie. Magazine includes 'New hit movies in story form with exclusive pictures' (from front cover.)
  • Picture Show, March 11, 1950
    A British movie magazine.
    'Challenge to Lassie' with Donald Crisp, Edmund Gwenn and Lassie.
  • Radio and Television Best magazine, April, 1950
    Article: Lassie At Work
    Exclusive picture story includes 10 photos.
  • Look, February 27, 1951
    Iowa : Cowles Magazine Inc.
    Article: Lassie: How He Trains
    Colour photo of Lassie's head on cover. Article and 10 photos, including of Rudd Weatherwax and Lassie.
  • Life magazine, November 16, 1953
    Black and white photo ad of Tommy Rettig with Lassie and a clapboard in front of them. The clapboard reads Maxwell Food. 4 - 54. LASSIE TV Take 2. Sc 1A (which I guess refers to a scene on the script.)
    The photo is at the head of an article about Hollywood TV Films.
  • TV Guide, March 5-11, 1954
    Article: Lassie, The Star Dog
  • TV Guide, December 11, 1954
    Vol. 2, No. 50, Southern Ohio Edition.
    Article: 'Dog Opera' Heroine
  • TV Guide, July 2-8, 1955
    Vol. 3, No. 27, Issue #118
    Colour cover photo with Lassie and Tommy Rettig, and Rin Tin Tin with Lee Asker. Article about Lassie.
  • Liberty Canada's Young Family Magazine, September, 1955
    Article on Lassie.
  • TV Radio Mirror magazine, October, 1955
    Article: He Loves A Lassie, written by Mrs. Rosemary Rettig (Tommy Rettig's mother)
    Photos include a full page colour photo of Tommy Rettig with Lassie. There is a small colour photo of Tommy and Lassie on the cover.
  • TV Picture Life, November, 1955
    Vol. 1, No. 1
    Article: Bob Hope Says : "This Is Your Life, Lassie!"
  • Children's Activities magazine, December, 1955
    An article features the famous collie, Lassie.
  • TV Star Parade, January, 1956
    Article: Lassie's Tommy.
    Black and white photos and article.
  • Nature Magazine, April, 1956
    Vol. 49, No. 4
  • Editor: Richard W. Westwood. Published by the American Nature Association. Feature commentary page includes: Recently on the TV Program 'Lassie'.

  • Life magazine, April 23, 1956
    Article: Television's TV Award To Lassie
  • American Home, June, 1956
    Lassie advertisement.
  • TV Guide, July 7-13, 1956
    Vol. 4, No. 27, Issue #171
    Article: How You Can Train Your Dog : Lassie's Owner Reveals Some Of His Secrets, by Rudd Weatherwax
    Cover and article with colour photos. Cover photo is a front-on view of Lassie sitting with right paw raised.
  • TV Star Parade, September, 1956
    June Clayton and Lassie.
  • Calling All Girls, November, 1956
    Article on Tommy Rettig and Lassie.
  • Life magazine, December 3, 1956
    Article: A High-Living Pooch Is A Durable Star
    One and a half page article with black and white photos. Lassie gets $100, 000 a year.
  • TV-Radio Annual Magazine, 1956
    Article: Who's Who In Adventure
    Contains a black and white photo of Lassie with Jeff Miller, and brief description about the show Lassie. It is a full page photo with text in a box on the bottom left. Jeff and Lassie are sitting on a rock wall and Jeff is holding a fishing rod. Other shows mentioned include Annie Oakley, Rin Tin Tin and Buffalo Bill, Jr., with a photo for each.
  • TV Week, January 26 - February 1, 1957
    Chicago Daily Tribune
    Article: From Car-Chasing To The Big Time!
  • TV Guide, June 8-14, 1957
    Vol. 5, No. 23, Issue #219
    Article: The Boy Grew Up - Why Lassie Will Acquire A New Family Next Season
    Colour photo of Lassie on the cover, and interior colour photos of Tommy Rettig and Lassie.
  • TV Guide, July 27, 1957
    Baltimore/Washington edition. Article and colour photo inside about Lassie.
  • TV Radio Mirror magazine, September, 1957
    Article: A Dog's Life
    One page article with five black and white photographs with Lassie and Rudd Weatherwax.
  • TV Week, September 7-13, 1957
    Chicago Daily Tribune
    Colour photo on the cover of Lassie shaking hands with Timmy (Jon Provost), who is sitting on a wooden fence.
  • TV Star Parade, November, 1957
    Article: Lassie Trains A New Laddie
    Colour photo on the cover of Timmy (Jon Provost) and Lassie, who is on his right. Both are lying on the ground looking at the camera; Timmy resting his chin on his right hand with elbow on the ground, and Lassie with head down. There is an orange background. Lassie's head looks so big next to Timmy! Article and photos about Lassie and Jon Provost.
  • Life magazine, November 25, 1957
    Article: A Big Changeover For Lassie - Star Gets New Set Of Friends
    Four page article about the transition from Jeff Miller to Jon Provost, with black and white photos.
  • Rodeo Magazine, Madison Square Garden, 32nd Annual, 1957
    Article: Lassie - Wonder Dog Of Show Business, written by Leonard E. DeVries
    Cover photo of The Lone Ranger with Tonto, and Lassie.
  • TV Guide, December 28, 1957 - January 3, 1958
    Article: Cloris Leachman - Lassie's New Lady
  • TV Guide, March 1-7, 1958
    Article: The Year Of The Dog
    Colour cover illustration of Lassie by Al Hirschfeld.
  • TV Guide, August 9-15, 1958
    Vol. 6 No. 32, Issue #280
    Article: Lassie: Dogged By Trouble
    Colour photo inside of Lassie with June Lockhart.
  • Children's Playmate : The Favorite Magazine of Boys and Girls, June, 1958
    Cleveland, Ohio : Children's Playmate Magazine
    Black and white cover photo of Jon Provost and Lassie. Inside are a couple black and white photos with text - one of Jon Provost at seven years of age with a collie puppy, another of Jon Provost and TV parents, plus Gramps playing guitar, with Lassie howling. The back of the magazine has a photo of Timmy and Lassie in the feature 'Our Pets & Hobbies.'
  • Tim Magazine For Boys, November, 1958
    Black and white photograph of Timmy and Lassie on the front cover. Timmy is sitting on a chair and Lassie in a sit in front of him with right paw on Timmy's lap. This 5" x 8" magazine originally cost 15 cents US.
  • TV Guide, July 4-10, 1959
    Article: The Life And Times Of Lassie
    Article and photos about Jon Provost and Lassie.
  • Parade magazine, August 30, 1959
    Daily Press Newspaper, Newport News-Hampton, Virginia
    Article: Every Child Needs A Dog, by Rudd Weatherwax, as told by Lloyd Shearer.
    Colour photograph on the cover of a pretty dark-haired girl in a red polo t-shirt, red socks, dark white-laced shoes, and blue jeans with a leather belt, kneeling with the right knee on the ground, beside Lassie. Lassie is in a sit with his left paw on the girl's left knee. The girl has her left arm around Lassie's shoulders.
  • Jack & Jill magazine, November, 1959
    Article: Lassie... My Best Friend
    Article and photos about Lassie and Timmy. See The Unofficial Lassie Website Lassie Articles page for the cover (colour photo of Timmy and Lassie) and six page article (with black and white photos.)
  • TV Guia, from 1960's
    TV Guide magazine from Argentina. Centrefold page (poster) colour photograph of Tommy Rettig and Lassie. They are on the grass with bushes behind. Tommy kneeling down with Lassie sitting on his right. Lassie's right paw is in Tommy's right hand, and Tommy has his left arm over Lassie's shoulders. Both are smiling!
  • TV Guide, April 30 - May 6, 1960
    Vol. 8 No. 18, Issue #370
    Cover and article. Colour photo on front cover of June Lockhart, Jon Provost and Lassie.
  • TV Week, May 14, 1960
    Chicago Daily Tribune
    Article: I Love Lassie
    Article with photos about June Lockhart and Lassie.
  • TV Times, September 3-9, 1960
    Vol. 3 No. 11, Sydney, Australian magazine
    Article: Lassie's New Master
  • TV Week, July, 1961
    Article: Lassie - Still Learning Old Tricks
    Article with photograph of Lassie. Possibly Canadian TV Week.
  • TV Radio Mirror magazine, July, 1961
    A full page of Lassie with Jon Provost, presents one of Lassie's puppies to the 1961 Easter Seal Twins.
  • Children's Playmate : The Favorite Magazine of Boys and Girls, November, 1961
    Cleveland, Ohio : Children's Playmate Magazine
    Article: Smile, Lassie!
    One page with text and a black and white photo of Lassie, Jon Provost, June Lockhart and Hugh Reilly.
  • TV Guide, December 23-29, 1961
    Article: Lassie's White Christmas
    Christmas edition featuring a photo of Lassie and Timmy (Jon Provost.)
  • Who's Who In Television, 1961-'62
    No. 11
    Magazine with short write-ups on the stars and shows. Black and white photo of Jon Provost with Lassie, and summary of the show.
  • TV Magazine, October 14-20, 1962
    The Detroit News
    Jon Provost and Lassie.
  • TV Times, November 16, 1962
    Australian magazine. Article on Lassie and Tommy Rettig "Estate Agent". Two pages with three photos.
  • TV Channels, August 11-19, 1963
    The Dallas Morning News Weekly TV Magazine
    Black and white photo of Lassie.
  • TV Guide, August 24-30, 1963
    Vol. 11 No. 34, Issue #543
    Article: And Still Lassie Comes Home
    Six page article with colour photos, with June Lockhart, Lassie and Jon Provost.
  • Jack and Jill magazine, August, 1963
    Article: Teach Lassie's Tricks To Your Dog
    Five pages, article with colour photos.
  • The Baltimore American TV Channels, October 20, 1963
    The Dallas Morning News Weekly TV Magazine
    Interior photo of Bonita Granville, Jon Provost and Lassie.
  • TV Star Parade, March, 1964
    Article: The Terrible Jinx That Follows Lassie
    Article includes photos of Lassie, Peter Lawford, Donald Keeler, Tommy Rettig, Elizabeth Taylor, Jan Clayton and George Cleveland.
  • TV Weekly, March 1-7, 1964
    Los Angeles Herald-Examiner.
    Article: What Next For Lassie?
    Colour photo of Lassie (Baby) and Timmy (Jon Provost) on cover. Article inside.
  • TV News, June 6, 1964
    Article: 'Lassie' To Get New Master
    Indianapolis, Ind. local TV programs edition.
  • Saturday Evening Post, October 3, 1964
    Article: The Saga Of Lassie
    Cover (colour photo) and four page article with black and white photos.
  • Saturday Evening Post, October 3, 1964 cover TV Guide, October 17-23, 1964 cover TV Guide, August 14-20 1965 cover

  • TV Guide, October 17-23, 1964
    Article: You Can't Teach An Old Family New Tricks - So That's Why Lassie Found A New Master
    Cover and five page article with colour photos. The article is about Robert Bray and Lassie, and the changeover from the Martin family to forest ranger format.
    See The Unofficial Lassie Website Lassie Articles page.
  • Jack and Jill magazine, January, 1965
    Article: Lassie's New Adventures
    Three pages full colour photos and article on first page. Corey Stuart (Robert Bray) and Lassie.
  • Chicago Tribune TV Week, January 9-15, 1965
    Article on Lassie.
  • American TV Magazine, February 28 - March 6, 1965
    New York Journal.
    Article on Lassie.
  • TV Week, May 9-15, 1965
    Independent Star News
  • TV Times, May 16-22, 1965
    Vol. 6 No. 20, Los Angles Times
    Article: Lassie: Fickle Or Just Friendly?
  • TV Times, June 16, 1965
    Australian magazine. Story and photos on Lassie.
  • TV Star Parade, August, 1965
    Article: This Is Lassie's Private Life
    Three page magazine article with great black and white photos.
  • TV Guide, August 14-20, 1965
    Article: The Man With Dog Appeal - Or, How Robert Bray Won His 'Lassie' Role Despite Human Opposition
    Cover and three page article with a colour photo.
    See The Unofficial Lassie Website Lassie Articles page.
  • TV Weekly, January 30 - February 5, 1966
    72 p. L.A. Herald Examiner Sunday supplement.
    Article: All Animal Show "Lassie," Tonight At 7, Channel 2
    Article with black and white photos of Lassie (Mire) with skunk; the villain - a wolf; and the hero - a skunk.
  • Jack & Jill magazine, January, 1967
    70 p. A Curtis Magazine. Original price: 50 cents [American].
    A gorgeous colour cover illustration of Lassie with three grey tabby kittens.
  • TV Times, January 25, 1967
    Australian magazine with a 3/4 page article on Lassie and a photo.
  • TV Times, March 22, 1967
    Australian magazine with an article on Lassie.
  • Audubon magazine, July-August, 1967
    The last page features a poster for the "Help Lassie Keep America Beautiful" campaign. The wire waste basket Lassie is placing rubbish in has a sign on it that says "STASH TRASH HERE." Corey Stuart is in the background.
  • TV Week, August 19, 1967
    Australian magazine.
  • Jack and Jill magazine, September, 1968
    Article: My Father Is Production Manager Of "Lassie"
    Three page article with black and white photos.
  • TV Guide, August 23-29, 1969
    Article on Jack DeMave of Lassie.
  • TV Guide, August 30 - September 5, 1969
    Article: In Hollywood, The Winners Are...
    Two pages of colour photos with brief article. Contains a photo of Lassie with June Lockhart and Milton Berle - Lassie won a Patsy Award for long service.
  • TV Guide, September 20-26, 1969
    Article: Nature's Wonders Unfold For The Blind
    Two page article with colour photos. The Braille trail in San Bernardino National Forest, featured in the Lassie episode "More Than Meets The Eye."
  • TV Times, July 3, 1970
    The Winnipeg Tribune (Manitoba, Canada)
    Colour photo of Lassie on the cover.
  • TV Times, August 2, 1970
    The Hartford Times.
    Feature on Lassie.
  • Life magazine, October 29, 1971
    Vol. 71, No. 18
    Article on Lassie. Cyclops is concerned about what's happened to Lassie on TV.
  • TV Showtime, March 3-10, 1972
    The Cleveland Press
    Article: Lassie's Still Top Dog
  • Dog Fancy, April, 1972
    Article: An Interview With Lassie!
    Colour cover photograph of Lassie and internal article.
  • TV Guide, June 10, 1972
    Article: "She Was Our Dog, Eric's And Mine"
    See The Unofficial Lassie Website Lassie Articles page.
  • TV Showtime, August 25 - September 1, 1972
    The Cleveland Press
    Article: Time For A Change
    Inside front cover black and white photograph of Larry Pennell, Pamelyn Ferdin and Lassie.
  • TV Guide, November 25 - December 1, 1972
    Article: Great Moments From 'Lassie'
    Four pages - a half page article and the rest comic paintings by Arnold Roth.
    See The Unofficial Lassie Website Lassie Articles page.
  • TV Showpeople, September, 1975
    Photo of Tommy Rettig and Lassie.
  • People, October 4, 1976
    Cast of 1958's Lassie - Tommy Rettig, Jan Clayton and George Cleveland.
  • People, August 28, 1978
    Article: On Stage - Her new movie may be a dog, but Lassie is still the cat's meow at Radio City Music Hall.
  • TV Guide, March 3-9, 1984
    Article: Booty And The Beasts
    Three pages talking about salaries of various famous animals, including C.J. (an orangutan), Benji, Ivory (a black leopard), Fred (the cockatoo from Baretta), a frog and Lassie.
  • People, February 9, 1987
    The 100th Birthday of Hollywood - The Stars, Glamour & Gossip of a Century.
  • L.A. Parent Magazine, September, 1989
    Article: Lassie Comes Home
    Colour photo on the cover of The New Lassie cast. Black and white photo inside.
  • Teen Set, April, 1990
    Photo of Will Nipper, Wendy Cox with Lassie from The New Lassie.
  • TV Guide, 1991
    TV's most pampered pets. Mentions Benji and Lassie.
  • Hello! magazine #233, December 19, 1992
    Will Nipper talks about life with Lassie.
  • Collie Club of America, April, 1993
    Article: Tribute To Lassie
  • Dog World, May, 1993
    Article: Lassie Celebrates 50 Years Of Stardom
    Three page article.
  • National Geographic WORLD magazine, September, 1993
    Article: Stardom Hasn't Spoiled Lassie
    WORLD magazine by National Geographic, for kids (different to the usual National Geographic magazine you may think of). The cover has a colour photo of Lassie from The New Lassie. The article is three pages, including colour photos with Bob Weatherwax.
  • TV Guide, December 4, 1993
    Article: The Hidden Life Of TV Dogs
    Includes a photo of Lassie.
  • TV Guide, June 18-24, 1994
    Chicago metropolitan edition
    Article inside about TV's Top Dogs, including Lassie.
  • Barbie, the magazine for girls, July-August, 1994
    Article: Meet Lassie's New Best Friend
  • Film TV, August 30, 1994
    Italian magazine
    Three pages on the film Lassie: Best Friends are Forever.
  • Teen Beat, October, 1994
    Thomas Guiry from Lassie: Best Friends are Forever.
  • The Australian Women's Weekly, December, 1994
    Article: 50 Years Of Lassie Hello Collie!

  • TV Guide, December 24-30, 1994
    Article on Lassie.
  • Chicago Tribune TV Week, June 25 - July 1, 1995
    A Sunday supplement.
    From cover: "Dogged Devotion - Specials, sitcoms and other shows prove it's a case of puppy love between pooches and their people." Colour photo of Lassie (Howard) on the cover.
  • People, March 4, 1996
    Article: A Boy And His Dog
    Two pages on Tommy Rettig with photos; includes one photo of Tommy with Lassie in 1954.
  • Baby Boomer Collectibles magazine, April, 1996
    Small colour photo of Lassie on the front cover. Five page article on Lassie collectibles, including colour photos of Lassie and memorabilia.
  • Dogs! magazine, May, 1996
    Article: Lassie Forever
    Two page article with photos, includes a big colour photo of Lassie (Howard) and a black and white photo of Lassie (Pal) with Rudd Weatherwax.
  • TV Guide, December 14-20, 1996
    50 Greatest TV Stars of All Time
    Cover includes colour photo of Lassie. Inside has 51 page article with photos and some of the greatest TV stars ranked.
  • Good Dog! magazine, March-April, 1997
    Articles: Good Dog! Visits The Set; A Little Lassie History
  • TV Guide March 9, 1999
    TV's most pampered pets - The new Lassie.
  • Pet Life, Your Companion Animal Magazine, courtesy of Purina
    Article: Lessons On Lassie
    Special Issue, provided by Animal Planet, two page article with two colour photos.
  • Firsts: The Book Collector's Magazine, December, 2000
    Vol. 10 No. 12
    Cover features Eric Knight's classic dog story Lassie Come Home with the book cover illustration by Marguerite Kirmse. The inside article discusses the book and film adaptation, and includes photographs.
  • Dog World, June, 2003
    Article on Lassie. This magazine features the Collie breed.
  • TV Guide Crosswords, February, 2004
    Colour photo of Lassie on the cover and inside first page. There are also photos of other dog stars.
  • Dog Fancy, August, 2004
    Article: Our Salute To TV Dog Legends Lassie & Rin Tin Tin
  • Collies: All About America's Favorite Dogs, 2004
    Popular Dogs Series, from the editors of Dog Fancy magazine.
    Article: Lassie: The Making Of A Star
    Article by Audrey Pavia.
  • Puppies & Dogs, Annual, 2005

  • Vol. 6 2005
    Article: Dogs In Literature
    The article mentions Lassie and has a full page colour illustration of Lassie (head and ruff).

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