| Technology Audit outline A. Introduction and History B. Background 1. Structured Competitive Industry �?Number of competitors ???? �?Competitors Share of Market �?Geographical location of Competitors 2. Primary business strategy of Kellogg�s 3. Kellogg�s products 4. Roles of products in Kellogg�s Company Strategy C. Technology Strategy 1. Innovative technologies used by Kellogg�s 2. Kellogg�s acceptance of new technology 3. Where is the new Technology obtained? Externally contracted? 4. Technology adaptability 5. Technologies providing a processing advantage? 6. Kellogg�s pursuit of new technologies 7. Research and Development budget 8. Critical product innovations of Kellogg�s 9. Product Strategy, creation of healthy products D. Suppliers 1. Role in design & production process of cereal boxes 2. Suppliers� innovative products (containers) E. Organization and Management 1. Organizational structure of Kellogg�s �?Kellogg�s departments: Admin, Technical, Operational and Sales. ??????�?Functions of key personnel �?Leadership "Chain of Command" 2. Executive / Management relations �?How are customer requests conveyed to management? �?How is Kellogg�s marketed? who, where? �?What research and development exists at Kellogg�s? �?Role of technical support �?Role of the administrative department �.Role of the sales department �?Role of the marketing department �?What product development exists at Kellogg�s? �?Core Competencies F. Decision Making Process / Questionnaire / (CEO) 1. Who is responsible for strategic decisions? 2. Who is responsible for tactical decisions? 3. Who is responsible for resource allocation? 4. Who is responsible for resolving conflicts? 5. What is the decision making process? Questionnaire / Company Activities / Operational / Technical 1. How does Kellogg�s research, develop and evaluate new products 2. What are Kellogg�s " Standard Operations Procedures"? 3. Where are the sources of new Ideas at Kellogg�s? 4. What are the technical strategies at Kellogg�s? 5. How are technical strategies used decision making 6. What are the weak point(s) at Kellogg�s? 7. Where is Kellogg�s going to be in 3-5 years? G. Questionnaire / Objectives, Performance Measures, and Incentives / Technical 1. What criteria are used to judge success at Kellogg�s 2. What is the process used to establish the above criteria 3. What are the critical attributes of Kellogg�s? 4. How does Kellogg�s improve in comparison with its competition? 5. How is worker performance measured at Kellogg�s 6. What rewards or incentives exist at Kellogg�s? For what purpose? H. Processes 1. Types of products offered (health concerns) 2. Obtaining new customers 3. Maintaining current customers 4. Sales volume, customer contact, customer feedback. 5. Maintaining the competitive edge I. Company Performance 1.Lead times (responsiveness) required for each department of Kellogg�s. 2. Research and Development, and new products soon? 3. Kellogg�s 4. Suppliers 5. Resource allocation (departments) and overall productivity J. Operational costs at Kellogg�s. (Profitable?) 1. In house by department 2. Suppliers K. Effectiveness of Kellogg�s. 1. Quality of product? 2. Effectiveness of marketing? 3. Customer satisfaction? Feedback? Conclusion Analysis of Kellogg�s �?Administrative ??????????????????� Operational �?Technical ??????????????????�?Sales Recommendations |
| IT 223 Kellogg's Corporation Audit Outline |