| Survey Questions Chief Executive Officer (CEO) What is the Kellogg�s product emphasis placed upon? What is the role of the Administrative / CEO position? What is the role of the Sales Department? What is the role of the Marketing Department? Who is responsible for Strategic Decisions? Who is responsible for Tactical Decisions? Who is responsible for Resource Allocation? Who is responsible for Resolving Conflicts? How does Kellogg�s compare with its competition? How does Kellogg�s maintain the competitive edge? Are customer requirements / comments conveyed to management? What innovations in breakfast cereals does Kellogg�s have for the near future? Comments? Chief Technology Officer (CTO) What is the role of Technical Support? How does Kellogg�s identify, evaluate, and select new technologies? What are the critical technical attributes of Kellogg�s? What are the "Standard Operating Procedures" for Technical Support at Kellogg�s? What are the functional / new technology strategies at Kellogg�s? What are the lead times required for Technical Support at Kellogg�s? How is the quality of technical service at Kellogg�s? What is the criteria for expediency of technical service? What are the weak points of Technical Support at Kellogg�s? Comments? Chief Operating Officer (COO) What is the role of Operations at Kellogg�s? How does Kellogg�s identify, evaluate, and select new Operations procedures? What are the critical operational attributes of Kellogg�s? What are the "Standard Operating Procedures" for Kellogg�s? What are the functional / new technology strategies at Kellogg�s? What are the lead times required for Operational questions at Kellogg�s? How is the quality of Operational / Technical service at Kellogg�s? What is the criteria for expediency of Operational support? What are the weak points of Operational support at Kellogg�s? How is employee satisfaction at Kellogg�s? Comments? Sales Manager / Sales Staff / Marketing What is the role of Marketing at Kellogg�s? How does Kellogg�s identify, evaluate, and select new Marketing procedures? What are the critical Marketing attributes of Kellogg�s? What are the "Standard Marketing Procedures" for Kellogg�s? What are the Marketing strategies at Kellogg�s? What are the lead times required for Marketing questions at Kellogg�s? How is the quality of Marketing at Kellogg�s? What is the criteria for expediency of Marketing in relation to new products exposure? What are the weak points of Marketing at Kellogg�s? Comments? Technical Staff What criteria are used to judge success at Kellogg�s? How are the criteria established? How is performance measured at Kellogg�s? What are the sources of new ideas at Kellogg�s? What rewards or incentives exist at Kellogg�s? For what purpose? How is the product quality at Kellogg�s? How is employee / customer satisfaction at Kellogg�s? |
| IT 223 Kelloggs Corporation Audit Project Objectives |