Here are examples of a few social media posts I would do. Here is have done a real estate agency and a gym. Each brand has their own color and feel. However, with templates you can assure you get yourself in front of your follows regularly. Repetition creates a sense of knowing what you sell at a personal level. Keeping your page unified with a color scheme and font sends a message that your company is organized. I make a calendar where I plan out my subject types. Tips and tricks days to convey that your business is to place to turn for knowledge. Adjacent content information that is tangentially relevant to the business or something involving common interests. Non-promotional company information that gives a sneak peek into culture and community by humanizing the brand. Lastly, Jokes and memes are important. That one can be tricky, and it is best to be very aware of offensive. Always erring on the side of caution. Facebook, Instagram, Twitter and Linkedin can be a very powerful way to build your business and getting to know your demographic.