Restaurants, Retailers Target Teens
Source: Billboard.com
The teen pop wave that has dominated the charts as of late has inspired retailers to tap into that audience with promotions involving some of today's top artists.
On the heels of last week's launch of McDonald's Summer Music Event 2000 -- where patrons can purchase three exclusive CDs and/or a video featuring the likes of 'N Sync, Britney Spears, DMX, Mary J. Blige, Enrique Iglesias, and Carlos Vives -- comes details of similar promotion steaming with the Backstreet Boys and Burger King, and Christina Aguilera with Sears and Levi's.
The Burger King promotion will feature three Backstreet Boys CDs and a 45-minute video titled For The Fans." Each four-song CD will feature the single "It's True," along with live, studio, and a cappella versions of the group's hits, while the video will include backstage footage and one-on-one interviews with each member. Pricing information has not yet been released.
The promotion, which includes Burger King's exclusive sponsorship of the Backstreet Boys' fall tour, will run Aug. 28-Oct. 1 in the U.S. and Canada.
Last week, the group filmed commercials supporting the promotional campaign in Toronto. The group has been working on its next album with producer Max Martin in Stockholm's Cheiron Studios. The as-yet-untitled set is due in October.
Aguilera tour sponsors Sears, Roebuck and Co. and Levi's - - which jointly sponsored the Backstreet Boys' 1999 tour - - will kick off its campaign Aug. 6 to take advantage of the back-to-school season. The promotion will run through mid-October.
Three CDs are also at the center of this promotion, along with ticket promotions and Aguilera merchandise via "Christina Boutiques" in 650 Sears stores. Each enhanced CDs will feature unreleased tracks and remixes, interview footage, music videos, a biography, and downloadable graphics. The discs are available for $1.99 with a minimum $35 purchase. A tour poster will be given away with any Levi's denim purchase.
Each CD includes a game piece for a national sweepstakes promotion where a fan and four friends will win a trip to California to see Aguilera in concert and meet the artist. The winning fan will also introduce the artist onstage, sit in the front row, and win a $2,000 Sears shopping spree.
A special tour Web site at www.sears.com/christina will go live Aug. 6. Aguilera will also be seen in national ads, in both English and Spanish, for Sears and Levi's products.
"The power of Sears and Levi's brands enables us to maximize the exposure for Christina's first headlining tour," her manager Steve Kurtz said in a statmement. Aguilera's tour kicks off tonight at the Sandstone Amphitheatre in Kansas City, Kan.
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