The audience for this project are families looking to have a laid back vacation in a family friendly atmosphere. To do this, I focused on the family element of the campground by showing that it is a family run business. The objective of this website is to inform potential consumers about the activities in the area that they can participate in with their families. It is also important for potential consumers to develop relationships with other families in the campground which is why the layout of the campground is very open.
I wanted to standardize all of the pages in the website. This makes it look more professional and easier to use. I put the links to the other pages across the top so they are easily accessible. I also chose light grey for the background of all of the pages to make it an easy to read page while also using an earth tone to portray the sense of nature.
For the rules page and the map page, I wanted to create something for the consumer to be able to print out for themselves. I attached pdf files to each page for the consumer to be able to print the rules and map for easy access.
The rates page has a table for all of the different rates for each of the different campsites that are offered. This also provides a description of the sites and what they provide.
For the homepage, I added a nature audio file to help portray the sense of nature.
I also added a video file on the about us page. This video is of a soothing campfire in hopes that it will give the sense of calm and relaxation.
There are a ton of things I’d like to do with this webpage. I’d create a page with links giving short descriptions to all of the listed activities in the area. I’d also attempt to contact those local businesses to see if I can offer discounts to my consumers in exchange for advertisement to may consumers.
I’d also add pictures of the actual family on the about us page with short bios of each person. I’d also add more contact information for the campground.
I might also create a page for the camp store. This would display merchandise for the campground and allow consumers to purchase online if they would like. Maybe one of the services that can be offered is to allow consumers to order online from their smart devices and offer delivery to their campsite.