Types of ads

 

- Print ads, the oldest ever between the arts of advertising are newspaper ads, magazines, periodicals, publications and posters

 

- Indirect advertising, including brochures and pamphlets that are sent by mail to certain persons

 

- Outdoor advertising, street advertising, exhibitions and advertising on the sides of public buses

 

- A radio ad radio ads broadcast on the airwaves of radio

 

- Declarations audio / visual television ads which are most prevalent now as well as cinema advertising.

 

- Ads on the Internet, has increased the importance of the increased importance of global information network as a mediator and a huge media evolved until it reached the advanced level we see today.

 

- Advertising on the screen of a mobile phone after an increase in the number of users around the world and became an important media outlet.

 

- Ads on public buses.

 

 

 

Parties to the process ad

 

There are two parties are essential in the advertising process:

1 - Agencies and advertising companies and advertising: a product of the ads on the different types of

2 - and the media: most notably newspapers, magazines, TV channels and radio

 

Advertising agencies

Are the companies responsible for the activities are advertising on behalf of companies and institutions in various media from printing and publishing, radio, TV and Internet ·

What are you doing specifically?

- Design of advertising for companies and institutions of the logos and markings and shape of containers coming out of the product to the public and modify its shape, if necessary, in some cases.

 

- Design the form and intensity and direction of advertising campaigns directed * reservation and purchase of advertising space in newspapers, magazines, television and other media for companies to meet the proportion of the price of the space the original up to 14%, and this percentage is the difference in the sale or discount you get the Agency of the price of ad space the original.

 

- And the advertising agencies to buy some space in the newspapers in advance and be a franchise owner to act out how they want far disposal of newspaper or magazine.

 

- Design and organization of corporate events from exhibitions, etc.

 

- To provide advisory services with respect to the direction and size of the advertising activity of the institution.

 

- To provide advisory services, we should do a lot of marketing research, which reflects the pulse of the market and its need for the company's products and services.

 

- Issuing press releases and news in newspapers and magazines about the products and companies.

Area of work and advertising agencies

·   Advertising activity in the media of different

·   Public Relations

·   Advisory services and media

 

 

The goal of advertising campaigns

·      Advertising campaigns aimed at introducing new products and services or already existing

·      Enhance the image of companies and institutions in the minds of the community

·      Increase sales is the ultimate goal

 

When used by companies to advertising agencies?

- Used by companies for advertising agencies in the following cases:

·                      Enter a new market he has a lot of boot and advertising

·                      Provide a new product

·                      Give a boost to the revitalization of an existing product already on the market

·                      Upon entry of new competitors in the market from the same domain

·                      When you increase the size of the advertising expenditure in a market

 

Of the publicity and advertising

·                      And advertising agencies independent

·                      Sections of advertising to major corporations

·                      Sections of the public relations companies and institutions

·                      Newspapers, magazines and publishing houses

·                      Offices specialized in Advertising

 

 

Ads streets

·      There are agencies and advertising companies specializing the leased space streets to advertising agencies and other companies, depending on the time and space and characterize the place and the possibility of viewing the Libyan extensive of its directions and angles of the road have specialized teams to clear the streets and areas and selection of distinctive places ·

·     Then comes the stage to seek the privilege of this region, for rental to companies

 

 

The researches of marketing?

·                      Agencies and companies specialized in providing marketing research services

·                      Research departments of advertising agencies

 

 

How to get out ideas ad?

 

Not out of ideas ad as easily as it deems the consumer, but left behind a lot of work, and start with officials of strategic planning and marketing studies, who live market and possibilities for action, through the directors, technicians and book texts who put ideas of the Declaration, and then begin the work of designers, the design according to the ideas agreed upon for the conduct and method of advertising that agreed · At the end of the design, the display is on the client (company or institution) to take the approved Or pay amendments or even search for other ideas, if they please, budget of the advertising companies are large and distributed throughout the year, and must be spent properly.