Hoodia, a plant that tricks the brain by making the stomach feel full, has been in the diet of South Africa's Bushmen for thousands of years.

CBS News, 60 Minutes, talking about Hoodia

Hoodia (or Hoodia Gordonii) is a South African dwelling plant that the San bushman have used to help endure long hunting expeditiions for generations. Hoodia Gordonii is actually a succulent not to be confused with a cactus. It belongs in the succulent family of Asclepiadaceae along with stapelia, stephanotis and vinca. There are approximately 20 species in the genus of Asclepiadaceae. As it grows it forms stemmed clumps approximately one foot high and bears, pale purple saucer-shaped flowers in shades of red or purple brown.

Hoodia Gordonii was discovered and used by the San tribe from the Kalahari, South Africa, since prehistoric times. They chewed the bitter Hoodia plant twice a day to suppress hunger and thirst during long hunting trips. This plant contains the miracle molecule p57 that was recently translated into a obesity cure.

Hoodia Gordonii is a leafless spiny succulent plant ( not a cactus ) with fleshly finger-like stems. Rows of thorns are present along the stems, bearing flesh coloured flowers. Hoodia Gordonii grows naturally in the harsh desert conditions of South Africa. Now Hoodia Gordonii has been found in the semi-deserts of Zambia, Zimbabwe, Botswana, Namibia, Angola, the Republic of South Africa, and now found in some other arid regions of South American Nations such as Chili, Peru and some regions of West China including Gansu, Sichuan and Shanxi.

Scientists at the South African Center for Scientific and Industrial Research were the first to successfully prove that Hoodia contains a miracle molecule that suppresses the appetite. Later, a human clinical trial was conducted by scientists in Leicester England. A group of morbidly obese men and women participated. Half the group were given Hoodia and half were given a placebo. At the end of 15 days, the group on Hoodia had reduced their food intake by 1000 calories a day. Given the average daily diet is around 2200 calories, this was a stunning success.

It has been established that the P57 molecule found in wild harvested Hoodia Gordonii works by mimicking the effect that glucose has on nerve cells in the brain in effect fooling the body into thinking it is full, even when it is not, thus curbing the appetite.

Mass global interest has been shown for Hoodia since Pfizer, the international pharmaceutical giant, started to research Hoodia's potential to help people with obesity. Pfizer recently discovered Hoodia and decided to invest millions into researching the plants benefits as a new drug that would help with obesity. The research published by this company has catapulted Hoodia into the international spotlight.

In the wild Hoodia takes 5-6 years to mature but is now being cultivated in as little as 2 years commercially in sustainable quantities and has become widely known for its effects as an appetite suppressant.

To be eligible for export to the USA and all other nations, Hoodia farmers must obtain a C.I.T.E.S. certificate which is issued on a per export-shipment basis.

The hypothalamus receives signal as an indication that enough food has been consumed and this in turn stunts the appetite. This pure organic Hoodia, contains a miracle molecule that, in effect, fools the brain into believing you are full, and even stops you from thinking about food.

Hoodia helps to curb your appetite, some has reported, suppressing appetite within 20-30 minutes after taking Hoodia, results may vary. Some may need a little more time than this before they begin to notice the effects like: A reduced interest in food and A delay in time after eating before hunger sets in.

One of the active ingredients in the herb is a chemical compound called P57, which is thought to be at least partly responsible for the appetite-suppressing effects of hoodia gordonii. But this is probably an oversimplification, since herbs typically work with an assortment of chemical compounds, not just one chemical.

So you've bought a supply of hoodia, and now you want to know how to use it. To cover this, There are experience in using hoodia for weight loss. The optimal way is taking hoodia tincture every morning and afternoon. Easy enough, right?

For most people, the real weight loss challenge has relatively to do with dieting, exercise, supplements, or how many calories you burn in the gym. The real challenge is controlling their hunger drive. People who are trying to lose weight seem to share the exact same problem. They have trouble getting their appetite under control. Hoodia gordonii, it seems, could make that much easier. Because overcoming your own hunger drive seems almost impossible unless you get some help.

When you eat hoodia, the saying goes, your hunger will simply be gone -- gone -- for around six hours. During those six hours, you won't crave anything. You really won't want to eat at all. The food still smells good, as usual, and they taste the same if you eat them, but you don't want to eat them! At least that's what the hoodia advocates claim will happen.

Hoodia, however, contains a chemical that gets picked up by your hypothalamus which thinks it's glucose. And as it turns out, this chemical is reportedly 10,000 times more potent than glucose in triggering the chemical receptors in your hypothalamus, and so it only takes a tiny bit of this chemical to trigger the cancellation of your hunger signals.

Consuming hoodia is surprisingly simple: slice off a piece of the succulent, peel off the thorns, and just start chewing on it. You don't even need to swallow it. The taste is rather bitter by most Americans' palettes, but after several minutes of chewing, you've already started absorbing the chemical. Guess what? Your hunger is vanishing with each passing moment.

There are 13 species of Hoodia which are native to Southern Africa but ONLY ONE variety - the "Gordonii" has the needed natural ingredients for weight loss. If you purchase the cheap imitation products sold by people out of their garage that you see on EBAY, and in the Google and Yahoo ads you will NOT have the results shown on the Personal Diet Results pages. Folks I have been through this over and over - read about the nineteen companies that have sent me Hoodia Gordonii Cactus products to test and how only a couple of them really work.

All over the world, people are trying to buy hoodia, and there just isn't enough supply to go around. The succulent growers have been wiped out. The seed providers have virtually no inventory left. And since hoodia takes more than six years to grow to harvesting height, there's going to continue to be a great hoodia shortage until at least 2010, maybe beyond.

All this means that if hoodia really catches on with the public -- the supply will be even tighter for many years. Prices are going to go up, and eventually, only the wealthy may be able to afford the pills necessary to lose weight.

Hoodia was eaten as a fresh food by the San tribe for thousands of years with zero side effects.

As far as scientists know, there are no negative side-effects. The local san, whose ancestors have been using the plant for thousands of years, claim that there are no negative side effects. So Hoodia can be used in conjunction with prescription medications.

Hoodia Gordonii is famous for its effects as an appetite suppressant and mood enhancer. Excellent results have been reported from people using it as part of a weight loss program, leading to many international companies making and selling Hoodia as a "new miracle diet pill".

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