Refers to the right of individuals and companies to deny or restrict the collection and use of information about them
How to safeguard Personal Information i. Fill in only neccessary information on rebate, warranty and registration forms
ii.Purchase goods with cash, rather than credit or checks
iii.Limit the amount of information you provide to Web sites. Fill in only required information
iv.Install a personal firewall
How companies and employers collect your personal data?
i.When you fill out a form such as magazine subscription, product warranty registration
ii.E-commerce and other Web applications often rely on cookies(cookie
files typically contain data abaout you, such as you user name or
viewing preferences) to identify users and customize Web pages
iii.The use of computers to observe, record and review an employee's
use of computer, including communications such as e-mail messages,
keyboard activity(used to measure productivity) and Web sites visited
