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 Marketing System
For the latest version of Commerce Server 2007 Help, see the Microsoft Web site.
The Commerce Server 2007 Marketing System is a high-performance, versatile platform that you use to perform targeted personalized e-marketing through the Web or electronic mail. It assists e-commerce enterprises in effectively communicating relevant messages to shoppers in order to improve sales either directly or indirectly.
The Marketing System includes support for the following functions:
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Content targeting, up-sell and cross-sell capabilities, advertisements and testing, e-mail campaigns, discounts, and coupons.
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Combining and prioritizing campaign items. Campaign methods include the following:
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Discounts. Create and edit discounts, combine discounts, set discount interactions, apply order-level discounts, shipping and leveraged discounts. An example of a discount is buy one product, get a second product at a 20% discount.
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Awareness advertisement. Create and edit ads. For example, showcase a newly introduced product on the homepage of the Web site.
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Suggestive selling. Create expressions that you can use to target ads or discounts. For example, if a shopping cart contains Product A, show banner ad B.
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Direct mail. Create and send direct mail to lists of users. For example, send a newsletter or promotional mail piece to all active customers each month.
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Managing campaigns for customers who compete in the same industry so that the competitor's ads never appear on the same page.
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Enabling customers on the Web site to see ads and apply discounts by using coupons or entering promotion codes.
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Enabling business managers to create and manage campaign items such as discounts, ads, and direct mail that they use as marketing tools to increase sales.
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Publishing campaigns into production so that campaigns only become visible to the run-time system on activation and approval.
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Generating reports to measure key metrics.
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