Although many
affiliates love the idea of free traffic, there is no better way to
quickly profit from multiple markets as an
affiliate
than PPC traffic.
The reason why people often shy away from
PPC
traffic is because they lose money, obviously.
If you knew how to eliminate the risks as much as possible with PPC
traffic, you'd soon forget about the long winded efforts of getting
free traffic and you'd be looking at making potentially hundreds of
sales every day, once you've set up an entire network of profitable
campaigns.
And the real beauty of PPC is that if you know how to do it right,
without losing your shirt in the process, you can make far more money
than you would by creating content sites and writing articles with all
of your time!
So here are the 3 key principles you must stick to when creating you
PPC
campaigns in order to minimize risk and maximize profits. If you stick
to these core principles, you'll be able to build campaign after
campaign, expanding your wealth at a truly frightening pace...
1. Pick desperate
keywords
If you try and target keywords that people use to get generic
information and services, (or worse still, free information and free
services) then you'll get a lot of clicks and very few sales.
Instead, you should always try and target people who are on the verge
of buying. These people use
keywords such as "review",
"comparison", "buy", "download", "course", "book", "guide"...and so on.
Better still are people using actual product related keywords such as
model numbers, names of books, names of authors etc...
THESE are the keywords where the money is waiting for you, and you'll
find much greater click through rates and much higher conversions if
you target these keywords in your advertising.
2. Test and track everything
One of these biggest losses in advertising does not know what works and
what is simply draining your wallet. Specifically, you'll need to know
which
keywords
translate into sales, which ads get the most clicks and sales and also
which methods work best to convert the visitors into buyers.
Without this information, you're running your advertising blindly, and
you are guaranteed to be paying for extra clicks that will never make
you money as a result.
The idea is to convert more people, so knowing which keywords and sales
copy does the best in terms of conversion is where the real money is
found.
3. Spy on the successful competition
If all of this seems a little overwhelming (which it can be when you
start getting seriously into it) then one of the best ways to reduce
the costs and risks of your online advertising is to spy on other
advertisers.
See who is consistently running ads, when, how, what and where. How
long are they running ads for? How are they promoting the same types of
affiliate products are you are?
By having this information at your side, along with the first two
points I mentioned in this article, you'll be well ahead of the game
and able to seriously minimize the risks and costs of
PPC
advertising.
When you have one campaign that is consistently making you a good
profit, it's a simple case of duplicating this as many times as you
desire, until you reach a level of income that you wish for. And yes,
it really is that simple...