COMPETITION:
What they are doing right?
I am not going to lie, the competition in the industry is doing a lot right, the sites are looking good. They are selling what is trending, what is good to buy at the moment. Also have a variety of different cards available in many different sports/categories. They are doing a great job of showing what they have upcoming for sale. Good content consisting of: Newest releases, trending today, shop by category, trending items.
What they are doing wrong?
I believe the layout and coloring of the sites are wrong. Colors are very boring and not portraying an engaging environment correlating to the hobby. I feel the brand is very bland and boring. Logos are outdated. Feel like the brand name can be portrayed more to be seen more.
How Can I Do It Better?
I can portray my image better, have the brand name locate more over the site, and have more engaging and fun colors around the site to make the customer feel welcomed and enjoy the site. Will have more description of each product, and value of each item, ranking of card, where it is going, stats of the individual player and individual card being sold, more info of individual cards and players. New and better logo, correlating to the brand, better layout through the learning of this class hopefully.