Steps for a Banner Ad Project

1. Research & Planning the Strategy. Background research into the organisation, style, image and type of product. Research into the target audience, tastes and 'personality' Planning Cost: Work effort involved in research, marketing, pitch (including creative concept and design) and report writing

2. Producing the Banner Ad itself Moulding the physcial attributes of the banner ad to suit the target audience Cost: Work effort involved by producer, marketing, programming and creative

3. Placing the Banner Ad Choosing optimal sites to target the pre-defined audience Cost: Work effort involve from producer and marketing

4. Tracking the progress / success / and measuring effectiveness In order to reassess the suitability of design and placement and make changes to increase the success of the campaign Cost: Work effort involved from programmer, marketing and producer

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steps for a banner ad project
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