Dimensions
125 x 125 pixels

File Size
BM&Co=8k, DoubleClick=6-7K

Max Animation Loop: 3x (DoubleClick)

Web Brokers:
BM & Co, DoubleClick

Websites:

Hot 100, DoubleClick Direct & AltaVista Home Page, OTHERS

Full Banner (468x60) Dimensions 468 x 60 pixels File Size dependant on company (seeMedia Placing) Web Brokers: All Websites: Most
Full Banner with vertical navigation bar Dimensions 392 x 72 pixels File Size dependant on company (seeMedia Placing) Web Brokers: ? Websites: ?
Vertical Banner Dimensions 120 x 240 pixels File Size dependant on company (seeMedia Placing) Web Brokers: ? Websites: ?
Half Banner Dimensions 234 x 60 pixels File Size dependant on company (seeMedia Placing) Web Brokers: ? Websites: ?
BUTTONS
Square Button
Medium Button Dimensions 110 x 50 pixels File Size 5k Web Brokers: BM & Co Websites: Virtual Vegas, Where to Bet
Button #2 Dimensions 120 x 90 pixels File Size DoubleClick 4k Max Animation Loop: 3x Web Brokers: DoubleClick and others? Websites: ?
Button #3 Dimensions 120 x 60 pixels File Size DoubleClick 4k Max Animation Loop: 3x Web Brokers: DoubleClick and others? Websites: ?
Small Button Dimensions 88 x 31 pixels File Size 3k Web Brokers: BM & Co Websites: Virtual Vegas, Hot 100
SPONSORSHIP CREATIVE SPECS Creative specifications for sponsorships will vary depending upon the program. Only LookSmart and AltaVista Subject Search support a standard size:
Dimensions 131 x 190 pixels File Size DoubleClick 8k Max Animation Loop: 3x Web Brokers: DoubleClick and others? Target URLs: Upto three target URLs accepted w/ Client side image map Maximum Animation Loop: Animation not accepted

DoubleClick can take more advanced banner ads and promotional materials seeEnhanced banner Ad Specs or go to the DoubleClick website