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Laura L. Luther
Washington DC, Balitmore & Philadelphia Metropolitan Areas ~ [email protected]
Experience

October 1999 to Present
Creative Presence Design Works, a web development & graphic design company
7228 Millcrest Terrace, Derwood, MD 20855
(301) 258-9610
Environment: Primarily PC, Windows NT Environment

  • Development of web site architecture, navigational schemes, static and animated graphics, HTML layouts and more. Skills include all aspects of graphic design optimized for web access, as well as planning and implementation of large and small scale websites.
  • Design promotional and informational materials for the print media utilizing both four color process and pantone color schemes. Skills utilized include photocompositing, desktop publishing, vector-based graphic creation, cross platform and media conversion, and graphic intensive production and planning.
  • Design direct mail packages to best impact the target demographic. Skills utilized include all aspects of graphic design, postal regulation considerations, creative minimizing of weight and dimensions, multi-version concepts for multiple demographics, and production planning.
  • Technical writing and database population as a means of producing dynamic interactivity via the internet. Skills utilized include persuasive and instructional content development, research and analysis of diverse data.
  • Optimization of existing web sites to produce swifter download times, cohesive aesthetic, return traffic and enhanced customer relationships.
  • Online marketing achieved via successful search engine submission, effective link exchanges and email communication.


July 1993 to October 1999
EU Services, a direct mail and commercial printing company
649 N. Horners Lane, Rockville, MD 20850
(301) 424-3300
Environment: Cross-Platform (PC/Mac)

  • Design and layout of direct mail packages and graphic intensive 4cp materials suitable for runs on web and sheetfed presses consecutively. Including scanning halftones and line art as needed.
  • Concept and development of informational Power Point presentations for departmental purposes. Projects include Company Overview for NAPL Award Banquets and The History of Desktop Publishing and EU Prepress' Digital Workflow.
  • High resolution, large format film output and troubleshooting on both Mac and PC systems.
  • PC system administrator for all PC production systems.
  • Lead operator in charge of software intensive desktop production management including preflighting, troubleshooting and quality control. (7/93 to 10/96)
  • Prepress Trainer in charge of all desktop personnel training and development including all reference materials, implementation and assessment. (10/96 to 10/99)
  • Leader of the Customer Service Training Development Team. (1/99 to 10/99)
  • Speaker in Pre-Press Seminar entitled “Getting It Right, Successful Printing from Digital Files” including such topics as physical structure impact, trapping, industry-wide font issues, & scanning concerns. (Spring '95)
  • Development and implementation of restructuring of desktop’s preflight department (3/99)

Sept. 1992 to July 1993
Higgins Quality Press, an offset print shop
620 N. Main Street, Hendersonville, NC 28792
(828) 693-7289
Environment: PC based

  • Training & implementation of computer systems within Windows 3.1 environment.
  • Design and planning of all promotional materials encompassing specialty services offered.
  • Typesetting, layout, camera work, customer service and vendor liaison in a print shop setting.
  • Manual paste-up of mechanicals and color breaks.

May to August 1992
Custom Hot Stamp, Inc, printer specializing in a wide-range of advertising specialties
5055 13th Avenue, Oakland Park, FL 33334
(954) 491-0141
Environment: Cross-Platform (Compugraphic/Mac)

  • Typesetting in an industrial/manufacturing style production setting.
  • Manual paste-up of mechanicals to utilize a variety of printing processes, including screen printing and engraving.
  • Precision negative and positive film touch up.
  • Production of film via a camera from hard copy mechanicals.

July 1989 to April 1992
Express Newspapers, now a daughter company of The Journal, 13 weekly newspapers
2 Professional Drive, Suite 212 Gaithersburg, MD 20879
Environment: PC based

  • Design and layout of display ads and in-house promotional packages as the primary designer.
  • Primary designer to the publisher, Marty More.
  • Paste-up of mechanicals and cutting color breaks.
  • Camera work (halftones) and scanning (OCR & lineart) as needed.
  • Desktop Publishing of special features and advertising supplements.
  • Interview applicants for part-time, graphics support positions.

August 1986 to April 1989
Suncoast Media Group, a chain of newspapers including The Charlotte Sun Herald, a daily newspaper
23170 Harborview Rd., Charlotte Harbor, FL
(813) 629-2855
Environment: Mac based

  • Design, layout, typeset & print all display advertising for a daily newspaper as a member of a team of graphic designers.
  • Primary designer for in-house promotion and a monthly real estate magazine called Welcome Home. Included converting production from analog to mac-based. When project was accepted monthly average page count was 16 pages. Upon leaving the company the magazine's average page count was up to 96 pages.
  • Paste-up of mechanicals and cutting color breaks including 4cp build specifications.
  • Extensive work in the darkroom shooting lineart and halftones as well as maintaining chemistry and ordering supplies.

Communication

This Page Last Updated on October 18, 2000 10:00pm
©2000-2008 Laura L. Luther. All rights reserved.

 

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