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Joe Generic Director of Marketing City College 321 Main Street Any City, US 84102
Traditional Direct Mail (TDM) has gone the way of the telegraph, 8-track tapes, and floppy disks; it has not kept up with the times and has been rendered obsolete. Datamark recognized the need to bring direct mail into the new millennium and reinvigorate its effectiveness for small school groups. Our solution is the next generation of direct mail – DM2. Here’s how Datamark’s DM2 changes the game:
Inbound Source - 75% of respondents “call in” to your school, while 25% become internet leads. Our call center becomes an extension of your school's admission team, immediately transferring hot leads during office hours or by capturing their information during off hours, providing 24/7 coverage. You’ll never miss another prospect’s call! Better Conversion - Call-in and internet leads combined convert at rates 4 times greater than antiquated paper leads. Effective Softening Strategy - Lead data is stored and used to boost conversions via a series of follow-up letters and emails sent to all leads. The Bottom-Line - a $1200 – $1800 cost per start! Today we use a Blackberry not a telegraph, MP3s not 8-tracks and flash drives not floppy disks. We’re confident, Joe, that once you see the benefits of Datamark’s DM2 you’ll never send Traditional Direct Mail again. Learn how DM2 can increase your leads and reduce your cost per start; contact Brea Williams at 1-800-279-9335 or at [email protected]. We look forward to helping you achieve your start goals. Sincerely, Edwin Patterson Account Director |