Called leads and followed up with prospects.
Tracked pipeline.
Interviewed prospects and gave presentations to generate enrollments.

Promoted companies through published news releases and online ezine articles.
Wrote SEO web copy for business sites, including insurance companies, lead generation sites, trade schools and career colleges.

Wrote product guides, sales materials, direct mail copy, website copy and news releases.
Coordinated magazine print ad placements.
Edited and designed PowerPoint slides to promote product offerings.
Drafted written collateral and represented Datamark at national conventions and trade shows.
Promoted and produced monthly webinars on various marketing topics.
Maintained company social networking sites.
Completed training seminars on social networking and direct mail copy writing.

Wrote career descriptions used for interactive lead generation postings.
Published online magazine articles and news releases for clients.
Authored trade articles for the company blog.
Wrote SEO friendly copy for company websites.
Search Engine and Job Listing Optimization.

Wrote SEO friendly product descriptions for the company website.
Published online product guides expounding product features and purchasing considerations.
Authored articles published in trade magazines promoting the business and its products.
Drafted press releases published in local magazines and newspapers publicizing company events and linking products to current news items.
Selected online ad placements.
Participated in setting marketing goals and objectives.
Researched, presented, and enacted a public relations campaign to increase the company's visibility and positioning as an industry expert.

Wrote articles for the A, Features, Metro, and Religion sections.
Reported on city council meetings.
Interviewed public figures and community members for articles.
Researched background on topics for the stories.

Composed news releases for upcoming events.
Recommended PR strategies to management.
Participated onsite at PR events such as golf tournaments and open houses.
Networked with real estate professionals, such as Realtors, title officers and insurance agents.
Designed and distributed fliers and letters used for direct prospecting.

Managed 20 employees in the customer service department.
Hired employees and developed training programs for department new hires.
Evaluated employee performances, coordinated shifts, approved timecards, monitored phone queues and tracked call volumes,
conducted monthly staff meetings, defined department goals and standards.
Organized employee recognition and incentive programs that improved morale and productivity.
Created articles and department profiles for the company newsletter.
Designed forms and account applications.

Graduated with honors in Communication and Sociology
News correspondent for The Signpost (Campus Newspaper)