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    Datamark



    NEED
    (Check any that apply)

    □ You want an agency that can identify and reach your school’s specific demographic.

    □ You want a marketing company that can consistently produce quality leads.

    □ You want an agency that can effectively expand the reach of your admissions team.

    If you checked any boxes then read on.



    SOLUTION
    Datamark, innovators in education marketing for over 20 years, is the recognized authority on media integration strategies, lead acquisition management, prospect conversion and student retention.

    METHODOLOGY
    Datamark’s extensive Knowledge Center contains lifestyle, demographic, census, consumer and other key information on over 285 million individuals and 125 million households. This database analyzes your school’s student and graduate data then formulates a precision list of leads with a high propensity for enrollment. This targeted list is used for Direct Mail, TV, Radio, and Print campaigns to attain an optimal CPS.

    Datamark sends, on average, 50 million direct mail pieces and manages $200 million in total media annually.

    Datamark’s interactive marketing oversees 2.8 million leads per year generated by over 150 top online aggregators. Each lead is scrubbed to ensure quality and sent to your admissions team in real time.

    Datamark administers an aggressive remarketing and prospect follow-up program to further increase conversion rates.


    BENEFITS
    • Profitable – Optimizes your marketing budget and reduces your overall CPS
    • Comprehensive Research – Extensive industry and prospect data
    • Media Integration – Blended Direct Mail, Interactive, Broadcast and Print
    • Customization – Programs for marketing budgets of $20,000 or $20 million
    • Transparency – Full disclosure on campaigns, costs and results
    • Media Neutral – Ad placements that benefit you, not us
    • Accountability – Ad effectiveness tracking to optimize ROI
    • Cost Effective – Benefit from our rate negotiation expertise and leverage



    Call Datamark today for more information.
    1-800-279-9335 ext. 222

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