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 Industry Research
(Check any that apply) □ You want to know which programs you should offer to increase your enrollments. □ You want to identify who your principal audience is and where they’re located. □ You want information on your competition to use in your market planning. □ You want to know the optimal location to place your school or branch. If you checked any boxes then read on. SOLUTION Industry Research such as Competition Analysis, Market Research, Course Offering Research, Site Analysis and Admission Process Analysis can give your school a competitive and financial edge in enrollment marketing. METHODOLOGY Datamark’s Industry Research resources include access to geo-demographic consumer targeting systems that segment a population on a household level into demographic, lifestyle, behavioral and other categories. Census data, State and National stats, occupational and employer data is also collected and analyzed. This data can provide demand information for course offering recommendations within a specific market. Site analysis to determine your school’s optimal location is delivered through researching student, market, employment, competitor and geographic variables. A comprehensive database of post-secondary education facilities throughout the U.S. is maintained to provide a thorough competitor analysis. This analysis includes comparing the number of schools to the projected target audience and tracking your competitors marketing and ad placement spend. Mystery shopper analysis of your admissions process and student surveys can help solidify your enrollment to start rates. BENEFITS Call Datamark today for more information on comprehensive industry research. 1-800-279-9335 ext. 222 |