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    Remarketing



    NEED
    (Check any that apply)

    □ Your school has a backlog of unconverted leads that you’d love another shot at.
    □ You want to save money by retargeting past leads instead of buying new leads.
    □ You are looking for effective ways to increase your start numbers.

    If you checked any boxes then read on.



    SOLUTION
    Remarketing can refresh cold leads by reigniting their interest in your school again. Rework those leads that couldn’t enroll because the timing just wasn’t right then but may be better now.

    METHODOLOGY
    Remarketing rebuilds interest in your school through a strategic series of personalized direct mail and email pieces that highlight your school’s offerings and programs. These messages draw your leads into calling your admissions reps to learn more; and are sent to correspond with your school’s admission process, including first appointments, application, financial aid, etc.

    BENEFITS
    • Better Exposure – Direct mail cannot be deleted by a “junk mail” filter
    • Money Saver – Pursing unconverted leads is generally very cost effective
    • Boost Prospect Interest – Personalized communications to rekindle their interest
    • Influential – They’re going to school eventually so keep them interested in yours
    • Increased Conversions – People who inquired once are much more likely to inquire again—and enroll
    • Optimized CPL – You’ve already paid for the lead so get your money’s worth



    Call Datamark today for more information on Remarketing.
    1-800-279-9335 ext. 222

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