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    Post Lead Dialogue



    NEED
    (Check any that apply)

    □ Your prospects are falling through the cracks somewhere between first contact and enrollment.
    □ You could use an effective, proven follow-up program.
    □ Your admissions team wants an effective way to increase starts.

    If you checked any boxes then read on.



    SOLUTION
    Post Lead Dialogue Marketing helps improve lead conversion and starts by maintaining a consistent connection between the school and the prospect throughout the admissions process.

    METHODOLOGY
    Post Lead Dialogue Marketing is an automated system that keeps prospects engaged with your admissions team. We send your prospects a series of personalized direct mail and e-mail pieces that correspond with vital milestones in your admissions process, including first appointments, application, financial aid, etc. These messages entice your prospects to call our 800 number to speak with our Post Lead specialists who then “hot transfer” the prospect to your admissions team.

    BENEFITS
    • Profitable – Optimizes your marketing budget and reduces your overall CPS
    • Increased Conversions – Produces significantly higher start and retention rates compared to inconsistent or no follow-up strategies
    • Measurable Results – Outcomes are measured by comparing a holdout group,(typically 20% of leads), to the group who received the contacts
    • Engages Prospects – Direct mail pieces are personalized to appeal to prospects
    • Complete Coverage – Post Lead specialists provide 24/7 prospect coverage expanding the reach of your admissions team
    • Referral Source – It can improve a student’s satisfaction with the enrollment process which could lead to increased referrals



    Call Datamark today for more information on Post Lead Dialogue.
    1-800-279-9335 ext. 222

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