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 Media Advertising
(Check any that apply) □ You want a mass marketing campaign that can reach a specific demographic. □ You want to promote your school’s offerings to a broad audience to attract more students. □ You want a marketing program with a high response rate. If you checked any boxes then read on. SOLUTION Media Advertising uses a proven best practices formula for broadcast and print media, developed through years of experience and research, to attain an optimal cost-per-lead. METHODOLOGY Datamark’s broadcast and print media ads are developed around the goals and target audience that you define for the campaign. Our creative and client services teams collaborate with your marketing team to develop the concept storyboards, scripts and/or comps that communicate your school’s values and appeals to your target audience. Once you’ve approved the concept it is turned over to our directors and producers for broadcast production, or creative team for print production. You approve the final version prior to airing or publication. To optimize the effectiveness of each ad, media placement is determined by several factors, including the ad concept and target audience segment. Individual response rates for each ad are tracked (including placement time or position) to determine the effectiveness of each. BENEFITS Call Datamark today for more information on effective media advertising. 1-800-279-9335 ext. 222 |