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 DM2
(Check any that apply) □ Your school’s direct mail response rates are declining. □ You’re not reaching enrollment goals. □ Your admissions team want to increase inbound calls. If you checked any boxes then read on. SOLUTION DM2, the next generation of direct mail, can enhance the performance of your direct mail marketing by transforming it into a rich source of hot call-in leads with better conversion rates and reduced CPS. METHODOLOGY DM2 profiles your students and graduates identifying the people with the highest propensity to enroll in your school. A personalized direct mail campaign targets those specific households. Paper responses are eliminated, replaced with an 800 number and an Internet landing page. About 75 percent of the respondents will call-in while 25 percent respond via the internet. Prospects are immediately routed to, or contacted by, our 24/7 DM2 specialists who track, scrub and “hot transfer” them to your admissions team. These call-in and internet leads combined convert at rates roughly 4 times greater than traditional paper mail-in leads. Each prospect receives additional follow-up communication (i.e. direct mail and e-mail correspondence) to help soften potential students and further boost conversions. BENEFITS Call Datamark today for more information on DM2. 1-800-279-9335 ext. 222 |