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    Direct Mail



    NEED
    (Check any that apply)

    □ You want a direct marketing campaign that can reach a specifically defined group.
    □ You want to promote your school’s offerings and attract students.
    □ You want an effective lead and prospect follow-up program.

    If you checked any boxes then read on.



    SOLUTION
    Datamark’s Direct Mail is an effective method to familiarize prospective students with your school’s offerings and guide them toward admission.

    METHODOLOGY
    Datamark’s Direct Mail system analyzes your school’s student enrollment, retention and graduate data and then appends lifestyle, demographic, census, consumer and other key information stored in the Datamark Knowledge Center. This extensive data is used to produce a highly targeted mailing list of individuals matching your school’s specific demographic and have a high propensity for enrollment. Direct Mail creative is developed using this information to enhance its relevancy to your leads. Mailings are sent at strategic times to stoke and maintain interest in your school. Response methods can include paper, phone or internet landing pages to accommodate every preference. Results that you report to us are recorded in the Knowledge Database to track performance and fine tune your future mailing campaigns.

    BENEFITS
    • Precision Targeting – Effectively reaches specific demographic
    • Integration – Can be used to bolster other marketing campaigns
    • Customization – Direct mail pieces that appeal to your prospects
    • Multiple Response Options – Improves overall rates
    • Proven Strategy – Effective method for procuring leads
    • Conversion Booster – Use as an effective prospect follow-up campaign
    • Superior Retention – Direct Mail prospects tend to have higher retention rates



    Call Datamark today for more information on an effective Direct Mail campaign.
    1-800-279-9335 ext. 222

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