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Salt Lake City, Utah 84102 Contact Number: 801-975-8229 For Immediate Release: 10/07/08 A Smile is Worth 100 Thousand Words For Datamark’s Dictionary Project VolunteersDatamark helps The Rotary Club with their annual distribution campaignSALT LAKE CITY, UT October 7, 2008 -- Datamark employees helped the Rotary Club spread the word to elementary schools during the annual Dictionary Project. This nationwide program provides dictionaries to 3rd grade students to help improve children’s reading ability and comprehension. “We’re very appreciative to the local Rotary Club and Datamark,” said Victoria Thomas, Magna Elementary School Principal. “These dictionaries are a wonderful tool to help students improve their reading skills.” Pam Strom, Datamark’s Director of Human Resources and a Rotary Club #24 Education Committee member, volunteered Datamark’s services to help pass out the dictionaries. Datamark employees Susan Patti, Ryan Cole, Susie Johansen, Tamara Brown, Teresa Tackman and Tamara Brown stepped up and delivered the dictionaries to 630 wide-eyed students at six local elementary schools. Ryan Cole delivered 74 dictionaries to the three 3rd grade classes at Carl Sandburg Elementary School in West Valley City, Utah. “I presented the dictionaries to the students and helped them learn how to use their personal copies,” said Cole. “As a group, we looked up a few words so they would understand how a dictionary works.” Children smiled as they accepted their new books and began thumbing through the pages. “I like the books”, said Isabelle, a student at Magna Elementary. “It can help us understand words.” “I liked helping the students learn more about the world of words and definitions,” said Cole. “It was great to see the student’s excitement for the dictionaries that we gave them.” One inquisitive boy elicited giggles when he asked, “are these word dictionaries?” The routine of handing out the books, teaching how to use them and the children’s gleeful reaction was similar at the other elementary school 3rd grade classes. “The kids ate it up,” said Ryan Luke. “They loved that they were able to keep their dictionaries. I enjoyed that even the students who spoke little English joined in and could find the words. It united a class and they had so much fun doing it. There were smiles all around.” The Dictionary Project began in 1992 by the late Annie Plummer of Savannah, Georgia. That first year Ms. Plummer gave 50 dictionaries to Savannah school children. Today, her legacy is carried on by clubs and organizations, like the Rotary, that have donated dictionaries to over 7.8 million children across the United States. “What made it so gratifying was I had the opportunity to teach the kids how to use a valuable tool, said Luke. “ I’d do it again just to hang out with the kids!” For further information, please contact Kelly Bingham, Marketing Communications Coordinator at Datamark, 801-975-8229 ext. 425 About Datamark Datamark is the nation’s leading performance marketing agency exclusive to the education industry. The company’s research and technology-based marketing solutions help schools generate more starts, while reducing marketing expenses associated with student acquisition. Datamark’s core competencies include direct response services in direct mail, print, TV, and all interactive media, and it provides integrated media management services and custom research to clients. For more information, please visit http://www.datamark.com. |