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KELLY’S RESUME

CONTACT KELLY




Direct Mail Letter




    June 16, 2008


    Joe Generic
    Director of Marketing
    City College
    321 Main Street
    Any City, US 84102


…this is your invitation to a private meeting you won’t have to hide from your spouse.



    Hello Joe,

    Gambling may work for Vegas, but it doesn’t work for your business. We invite you to take advantage of an opportunity to discover how our innovative Predictive Modeling, and the next generation of direct mail, can increase the quality of your leads, improve your conversion rates and optimize your marketing ROI.

    You have been chosen to receive an exclusive invitation to attend a private meeting with a member of Datamark’s Senior Account Team, to be held at your convenience during the CCA Conference, June 25-27 in Las Vegas.

    Learn how Datamark’s Predictive Modeling can answer:

    • Is there really a way to define lead quality?
    • Could this process help my admissions reps sell better to my existing leads?
    • How fast can predictive modeling be accomplished?
    • Can all leads be qualified or just those from particular media?

    Increase your odds by learning about our highly effective DM2 program.

    • Discover how to get more of my leads to call your campus
    • Learn activities to boost your conversion of direct mail leads
    • Know the difference between a plodder and changer and its affect on your direct mail activity
    • Understand how long it takes to get leads and starts in from a traditional direct mail drop

    Create a partnership that won’t need to be annulled the next day. Please RSVP today with Brea Williams at 800-279-9335 to reserve your time with a Senior Account Executive. We will contact you within the next week to confirm you received your invitation.

    We guarantee you’ll still respect us in the morning.

    Regards,


    Tom Dearden
    Datamark President & CEO


    #####




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