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Salt Lake City, Utah 84102 Contact Number: 801-975-8229 For Immediate Release: 6/17/08 Datamark and eBureau Form Partnership That Will Dramatically Improve Performance of Online Leads in Education MarketDatamark Providing its Education Clients with eBureau’s real-time eScores for Education as a Fully Integrated Agency OfferingSALT LAKE CITY, UT June 17, 2008 -- Datamark, Inc., the nation’s leading direct response advertising agency for colleges, universities, and proprietary post-secondary academic institutions; and eBureau, an innovative provider of custom predictive scoring and information solutions, today announced they have formed a strategic partnership that will equip Datamark with eBureau’s predictive modeling system to accurately evaluate, in real-time, the quality of every online lead that Datamark purchases on behalf of its education clients. The two companies will present a joint demonstration on the innovative eScores for Education program at the upcoming Career Colleges Association (CCA) Annual Convention & Exposition, June 25-27, 2007, at Mandalay Bay Resort and Casino in Las Vegas, Nev. The event is the country’s largest trade show and conference for presidents, owners, directors, and administrators of privately-owned and publicly-traded career colleges. Datamark and its clients will use eBureau’s proven predictive modeling system to generate eScores to accurately predict the probability an individual online lead will apply, enroll and start school regardless of where the lead was generated. The solution increases the overall enrollment rate by empowering schools to focus admissions activities on those prospects with a reasonable propensity to enroll, start and stay in school. It will improve the cost per student through more effective lead management by Datamark’s media team. The integration with LeadBin 5.0 allows Datamark’s team to accept and reject leads based on each lead’s individual value. “eBureau’s scoring technology is both a powerful addition to Datamark’s LeadBin lead management system, and a major strategic benefit to our many education sector clients, who are constantly searching for ways to boost enrollment levels while managing costs,” said Tom Dearden, president and chief executive officer of Datamark. “Now, with this capability, Datamark can deliver stronger lead management and qualification services to help schools achieve these important objectives.” “Our partnership with Datamark allows us to deliver together a compelling total solution to the education market, a large vertical industry where we can clearly demonstrate the power and value of using real-time predictive scoring within online marketing strategies,” said Gordy Meyer, president and chief executive officer of eBureau. “With education institutions now spending over a billion dollars to procure, pursue, and convert inquiries and leads into enrolled students, eBureau’s eScores for Education offering serves as a major productivity enhancer and cost-savings tool that these schools can leverage to boost enrollment.” In today’s education industry, for-profit online, trade, and other post-secondary schools are now locating an increasing number of new students via the Internet instead of through traditional marketing channels, such as direct mail, print and broadcast advertising. Each year, these institutions spend nearly $1 billion on online marketing to uncover interested students, and then hundreds of millions of dollars more following up with and converting those leads into new students. The use of eBureau’s eScores for Education to optimize upfront lead purchases and back-end contact center strategies can boost enrollment while delivering millions of dollars in cost savings. For further information, please contact Kelly Bingham, Marketing Communications Coordinator at Datamark, 801-975-8229 ext. 425 About Datamark Datamark is the nation’s leading performance marketing agency exclusive to the education industry. The company’s research and technology-based marketing solutions help schools generate more starts, while reducing marketing expenses associated with student acquisition. Datamark’s core competencies include direct response services in direct mail, print, TV, and all interactive media, and it provides integrated media management services and custom research to clients. For more information, please visit http://www.datamark.com. |