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 Predictive Modeling
(Check any that apply) □ Your school is spending a lot of money on internet inquiries and many aren’t qualified leads. □ You want to increase your starts and reduce your CPS. □ You want to know how to allocate your lead generation budget more effectively. If you checked any boxes then read on. SOLUTION Datamark and eBureau’s Predictive Modeling is like a credit bureau score for leads. It gives you the information to objectively determine which internet generated leads have the highest probability of enrolling. METHODOLOGY Predictive Modeling combines your school’s historical lead and start information with thousands of additional data elements; such as identity, purchasing, and demographic data etc. Using hundreds of algorithms, a statistical model is developed that is the most accurate predictor for your school. Your leads are fed through the model and are scored in real time. Leads with the highest probability of enrollment receive higher scores and vice versa. These scores can be used as a measurement to determine a value for each lead so you can set a tiered pricing plan. Pay more for higher scored, better converting leads and less for lower scored, poorer converting leads. BENEFITS Call Datamark today for more information on Predictive Modeling. 1-800-279-9335 ext. 222 |