An advertisement placed on Jewish groups is focused, or targeted, to the specific group of people that you want to attract. This changes the concept of statistics that are bandied about by other sources.
A targeted focus is directed at a very specific group of individuals.
Thus, you may place an advertisement on a website that has a large number of "clicks." However, that does not mean that any of the people who arrive at that site are interested in your product or service. The few who are interested are likely to be distracted by the large number of advertisements, and your own ad is not likely to stand out. You have wasted your money and effort.
These Jewish groups are quite different. Every single person who joins any group chose to receive e-mail relating to their own specific profession, interest, or avocation. It is in their own interest to read each e-mail carefully. You know exactly what kind of people will read your advertisement. Instead of trying to construct an impossible one-size-fits-all text, you can use your skills – or those of your copywriter – to prepare the most effective email that will interest those who are involved in your area.
No other resource could possibly be as effective!
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