What Are You Really Buying?
Each time we purchase an item
from a store, we are showing that we support the store from which we bought it. Whether we
want to or not, we indirectly tell the company that we like the way they are running
business. Stores aimed at making profit will base how they change their business according
to how consumers react to their company.
Although all companies do have certain standards for the quality of their products,
they obviously want to make money too, and so will do things as cheaply as possible
without going beneath their standards (hopefully). Until consumers make a fuss, the
company will usually continue to make their product in that way, as it allows them to keep
their customers, while operating at minimum expense.
So what are companies sacrificing at the expense of making money? The answer is
different for each individual company. Things that are sometimes sacrificed by companies
include:
Workers' Rights
A Healthy Earth
Animals' Well-Being
Before we buy, we need to think
about what it is that we are actually buying, and what we are supporting
by doing so. After putting on our "Amen Goggles" we might find that attached to that
"perfect black dress" are some things we didn't see before: A young girl working
16 hour shifts, 6 days a week . . . greedy (or unthinking) owners who spend the money that
could have raised her paycheck at least to living-wage standards on expensive cars . . .
diseased birds which ingested the pesticides used to grow the cotton for the dress. . .
streams polluted with chemical fertilizers. Are these the sorts of events we want to
occur? By buying that black dress we are saying that we do. Before we shop, we need to ask
ourselves what we are really buying.
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