Pros
- The greatest opportunity available from big data is possibility of solving many of the biggest problems we have in the world
- Businesses can use big data to help make better business decisions.
- Big data can help us fight crime by gathers intelligence and evidence against criminal activity. It may help us to also take a proactive approach to security threats by picking up trends that indicate illegal or terrorist activity.
- The main threat is privacy. Lots of these data are personally identifiable information they may not know your name but can find an accurate profile of soemone.
- retailers that may have your data with your permission, what about cases where you have not explicitly given permission? Like Facebook’s tagging feature, for instance, allows a friend to either take a photo of you and tag you, or check in to a location, and tag you as being with them. While you may not even have your phone with you, your image, and location data is being stored and mined.
- One of the greatest threats, which is now gaining greater recognition, is the threat of theft of data (Hacking).
Big Data has even helped farmers, From an article by Brian Marshall, he talks about the pros for farmers in kansas, they use GPS to handle a multitude of different field functions. They use a sprayer to apply weed, and pest control products are equipped with GPS-based auto steer, and they use new computer-assisted method of application that manages droplet size based on the product they are applying.With the technology available today, the farmers can merge 10 years’ worth of data and combine it with advanced soil maps to get a more complete picture and make better management decisions said by Marshall.