Competition
What your competition is doing right and what they are doing wrong
Our competition is selling a inferior chroming process that tends to not last as long. However, they are selling it at a cheaper price than the more reliable product. They are also doing lots of work not in house.
How can you do it better?
We do the work in house and we do it the slightly more expensive, but reliable way. We just need to get the word out to our customers better.