Audience
The direct audience is highschool and collegiate athletes that are looking to build their branding, ultimately nationwide.
Their parents, coaches, school adminstrators, and media outlets will all have access to this website. The age
demographic will extend from teenagers to potentially tech savy elders. The small samples will start in St. George and
Salt Lake areas within the highschool athlete demographs.
The more niche athletes will be lacrosse players as that's my direct market to test this service in.