With most of my projects, I take a lot of design inspiration from understanding the client’s style and their business. Rebecca has a rustic western personal style and she primarily works on weddings, so the two R’s in her logo are meant to mimic a cattle brand while also bringing a feminine touch with the curvy lines and flowers. The two Rs and flower art at the bottom are symmetrical bringing balance to the design and encouraging her name to be prominent against the rest of the design. As a floral designer, Rebecca primarily targets brides looking for a someone to do the flowers for their wedding. This logo was mostly inspired by her personal style but also had to communicate and appeal to the elegant styles she creates for her clients.