Internet Banking Services - A Modular Appraoch
Ray Van Eng (05/16/96)
Digitology (http://www.digitology.com), an interactive marketing firm is
offering 'Bank On The Internet' (BOTI) subscription services to small and
mid-size banks so that they could cost-effectively take advantage of innovative
banking solutions that use the Internet as a transaction medium.
A subscriber bank would select multiple service modules from the BOTI menu and Digitology would put together a world wide web site based on the choices that has been made.
Currently, there are about 1000 banks that have web sites on the Internet, but most of them have found their sites too static, one-dimensional and dose not offer interactive banking capabilities. One such bank, LaJolla Bank (http://www.ljbank.com) joined the BOTI program and have a web site that offers its customers to open checking accounts, offer certificates of deposit and manage money market accounts.
A full range of Bank On The Internet services include: general information about the bank, financials, open checking, savings or retirement accounts, online lending and loans, deposits certificates, special promotions and investor information etc.
For certain services where security is a major issue, such as applying
for a loan online, the customer
would only interact with a stand-alone computer thus avoiding a direct
connection to the bank's central computer.
